The drive to succeedBASF pigments for the automotive and transportation coatings industry

2 The drive to succeed

BASF pigments

Global solutions, world markets, local presenceSpecialty pigments for the automotive and transportation coatings industry

BASF is the chemical industry's top automotive supplier and helps carmakers achieve their goals. As the leading pigments supplier to the automotive and transportation coatings industry, we support our customers with a comprehensive product portfolio.

The automotive coatings market and its requirements are at the core of our strategy. BASF’s fully integrated “Verbund” concept supports this and offers advantages to our customers. The German word “Verbund” describes the way all aspects of our operations are streamlined: from sourcing, manufacturing and energy to logistics, infrastructure, technical support and servicing. It allows us to optimize production output and reduce energy and resource consumption. As a result, we are able to offer complete end-to-end product and support solutions from a single source.

With a history stretching back to 1865, BASF is today the world leader in high-value chemicals, plastics and performance products. In addition to our technical expertise and product range, our specialized and culturally diverse cross-functional teams provide you with innovative solutions while also offering local service and support on the ground.

BASF is committed to reducing environmental impact and increasing safety in all aspects of our operations.

So using our pigments means you get more than just color.

Because at BASF, we create chemistry.

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BASF pigments

Focused on achieving your goalsBASF supports you in creating innovative solutions to new challenges

We are ready to provide you with an advanced level of expertise and support in formulating dynamic and sustainable solutions to all your coatings needs. Our global presence and profound understanding of your requirements are a clear invitation to partnership and to cooperate with you anywhere in the world.

Helping to build individuality and differentiation with our competencies in color formulation and our advanced technical and application expertise, we invite you to work together to fi nd innovative solutions to any coatings challenge, whether visual or functional.BASF’s color and effect pigments are used to create increased visual impact, pioneer new aesthetic trends and improve product differentiation. Their key functional properties include aesthetic appeal, opacity and improved processability in application, all of this while maintaining necessary durability standards. More importantly from the end user’s perspective,

they can enhance a vehicle’s appearance by creating novel coloristic, or desirable metallic, pearlescent and sparkling effects. By combining our pigments, resins and additives, you can achieve your creative objectives while maximizing manufacturing effi ciency.Our extensive industry experience gives us the know-how and insights to actively help you in developing optimized color, effect and functional solutions. In addition, our commitment to developing compliant and forward-looking solutions means that we can help your business develop sustainably for the challenges of tomorrow.

A comprehensive product range from a competent partnerBASF pigments: More than just colors

BASF’s color and effect pigments are of high performance and have long been established in the automotive industry. By offering more than just a unique product portfolio, we generate value for our customers:

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Innovation for value-added performance

BASF offers a unique pigment mix for automotive and transportation systems, with a wide variety of high-performance organic, inorganic and effect pigments across all color shades. With our industry-focused research and development activities we aim at innovations helping our customers to achieve their goals. In focus are developments of pigments with outstanding chroma and innovative effects that support novel color styling directions. New products with high opacity and improved rheological behavior allow coating processes with higher effi ciency. We support our customers with functional pigments to offer sustainable solutions for the future; for example, in the area of solar heat management.

Specialty knowledge for new solutions

BASF has developed a wide range of products that allow you to create new designs and stylings as well as to economize production processes. Backed by our commitment to technical support, we are able to assist you in developing the best solutions for your specifi c needs. With both global and regional laboratory resources we can provide the support at any level and wherever in the world you need it.

Creating the latest stylings

Creating effects and colors involves more than just pigment development. BASF is an experienced partner that can support you in creating trend-setting stylings as well as matching existing shades or brand colors by means of our pigment portfolio. Our dedicated technical experts advise on pigment selection and offer formulation guidelines. They can offer styling proposals and unique surface effects based on the latest trends. This service is supported by our worldwide styling shows, demonstrating latest effects and fi nishes for the automotive and transportation industry.

The benefi ts of synergies

When combined with BASF’s additives and resins, our extensive range of pigment products provides excellent value in use as part of an overall package. We can deliver all the key components for coatings formulations from a single source, whether you need pigments, resins, solvents, functional additives, curing agents, rheology modifi ers or light stabilizers. Thanks to this diversity in product and application expertise, we are able to offer the building blocks you need to develop tailor-made solutions for any coatings application.

The drive to succeed

BASF pigments

5The drive to succeed

BASF pigments

New effects for today’s driversBASF effect pigments create exciting new coatings

We offer a broad range of effect pigments in addition to our color pigment portfolio, allowing automotive and transportation designers almost unlimited creative freedom. BASF effect pigments are available for both interior and exterior applications. The combination with our transparent organic pigments comprises an excellent toolbox to create unique stylings. Continuous efforts in research and development allow us to introduce to our customers the latest innovative effects for differentiation and individualization.

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The combination of high chroma, extensive brilliance, high opacity and durability in one effect pigment is exceptional. This set of properties is offered for example by our Paliocrom® Brilliant series. These pigments are based on iron-oxide-coated aluminum fl akes and offer a spectrum of colors from golden to orange metallic shades. Combinations with other pigments open up styling opportunities across the entire color palette.The desire for a continuous or “liquid” metal look can be accomplished by using vacuum-metalized pigments (VMPs) from our Metasheen® series. This range of aluminum pigments delivers the ultimate brilliance in metallic coatings and printing inks. Under optimized application conditions the coated metallic effect is comparable to naked metal or vacuum-metalized surfaces.

Screening for new substrates and innovative substrate/coating combinations has led to new effect pigments with improved coloristics compared with the standard grades. Besides our effect pigments based on natural mica and aluminum fl akes, BASF is introducing a new generation of pigments based on synthetic mica. The fi rst member of this family is Glacier™ Frost White, the whitest white effect pigment, offering new styling perspectives for all color shades.To fulfi ll the highest coloristic demands the Lumina® Royal series surpasses even the high chroma level of the standard Lumina® effect pigments. The fi rst product in this new generation of technically advanced mica pigments is Lumina® Royal Blue which offers the highest intensity, brightness, luster and color purity compared to any other blue effect pigment currently available in the market.

The drive to succeed

BASF pigments

Intense colors, maximum performanceHigh value achieved by excellence in pigment properties

BASF offers an unequaled portfolio of high-performance color pigments across the full color space. With innovative products, we support our customers to differentiate with inspirational colors and improved process effi ciency thanks to optimized secondary properties designed for use in modern paint systems.

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Pigments with increased intrinsic hiding power open up new options for the coating process. One example is Irgazin® Red L 4010 HD (old: Irgazin® DPP Red Ultra Opaque) facilitating reduced layer thicknesses in the solid red color area. Alternately, for the same opacity the pigment concentration in the coating can be reduced thereby improving fi lm properties such as stone-chip performance.

Good rheological behavior of pigments is of high importance for effi cient processability. Irgazin® Rubine L 4020 (old: Irgazin® DPP Rubine TRI), for example, features a latest-generation surface modifi cation and can offer up to 100 % higher pigment loadings in mill base formulations compared to standard grades of the same pigment chemistry.

High color strength allows our customers to reduce the pigment load in their formulations. The latest example of a pigment with strongly improved color strength is the new Heliogen® Blue EH 1600 (L 6600 F). It is a P.B. 15:6 copper

phthalocyanine blue pigment with enhanced coloristic performance and excellent secondary properties. Besides the high color strength it offers a neutral color fl op, high transparency and improved chroma.

Pigments with high chroma generate exciting styling options. In the recent past, a broad variety of innovative products such as Irgazin® Orange L 2950 (old: Irgazin® DPP Cosmoray Orange) creates highly durable colors that have never previously been achievable in automotive and industrial coatings.

The drive to succeed

BASF pigments

Reducing solar warmingAdvanced solutions for solar heat management

The heating effect of the sun is not just an inconvenience on hot days. As well as passenger comfort, solar heat can directly affect fuel consumption and engine emissions as air conditioning systems struggle to control the increasing temperature. In addition, as new automotive technologies such as electric cars develop, solar heat build-up can play a signifi cant role in the overall vehicle effi ciency.

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In sunny conditions, all vehicles heat up to a lesser or greater degree. This is more obvious in dark-colored vehicles, but the effect is present in almost all colors. The less a vehicle heats up, the less there is a need to cool it, reducing the vehicle’s energy consumption. To meet this requirement, functional pigments were created that reduce heat build-up in all surface coatings for most colors, whether in cars, buses, trucks, trains or aircraft.These solutions are not only used to avoid excessive overheating in vehicles with dark exterior and interior colors as virtually all colors contain at least a small percentage of black. Through replacement of the carbon black pigment the functional heat-management pigments are invaluable in reducing heat build-up in lighter colored surfaces and coatings, too. BASF can work with you to determine the most suitable pigmentation and layer build-up to create coolness properties for most given colors and substrates.

Functional pigments for heat management solutions, BASF’s Paliogen® Black L 0086 and Sicopal® Black L 0095 are used to formulate dark shades which achieve lower heat absorption than conventional pigmentations based on carbon black.In the near-infrared range, the substrate has a direct impact on refl ectance performance. Paliogen® Black L 0086 is near-infrared non-absorbing (NIRnA) and is suitable for cool paints on refl ective substrates or in combination with refl ective pigments. For black shades, it achieves up to 42 % total solar refl ectance (TSR).A second alternative offered by BASF is the inorganic pigment Sicopal® Black L 0095. The refl ectance curves clearly show that this is a near-infrared-refl ective pigment and is therefore partially hiding in the NIR range. The TSR improvement for black shades is up to 30 %.

The drive to succeed

BASF pigments

Active styling for increased customizationCreating the exciting new fi nishes that today's consumers demand

BASF's experts can help you on pigment selection and formulation guidelines to create new and unique effects, fi nishes and functional characteristics. Cooperation with designers to develop application examples of our recent innovations resulted in unique fi nishes that help you to anticipate and to respond to the latest consumer and industry trends.

As well as working with our customers on an individual basis, BASF hosts regular ’styling shows’ worldwide, which provide an excellent opportunity to share and exchange information about all the most up-to-date styling developments. BASF styling shows demonstrate new effects and fi nishes for water-based and solvent-based paint systems. The combination of innovative new pigments, the broadest pigment portfolio and an experienced partner proves to be of valuable interest for all market participants who want to develop new stylings.

Highly intense, richly lustrous colors allow designers to explore an entirely new color landscape. Thanks to the color intensity of our latest high-chroma pigments and our innovative effect pigments, many of the colors that are now possible have simply never been achievable before. So ’challenge the norm’ and pioneer completely new stylings! BASF can assist you to clearly differentiate your products in the marketplace.

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The right pigment mix to create a colorful lifeBASF pigments add value in all applications

BASF organic, inorganic and effect pigments are used to create increased visual impact, pioneer new aesthetic trends and improve product differentiation. With our unique portfolio we help you to create exciting new colors and improved coatings processes.

Helping to create individuality and differentiation

Our product range of 20 comprehensive product lines has many different origins that share common values: value-adding performance at a trusted quality level. Each element of our range makes a contribution to cover the full color space and together they offer unique styling options and fl exibility in coatings processes. Some of our key recent innovations include:

Heliogen® Blue EH 1600 (L 6600 F)

Heliogen® Blue EH 1600 (L 6600 F) represents the latest development in the blue world of Heliogen® pigments. Heliogen® Blue EH 1600 (L 6600 F) is a P.B. 15:6 copper phthalocyanine blue (ԑ modifi cation) pigment with enhanced coloristic performance and excellent secondary properties versus standard epsilon blue pigments. It completes our “neutral fl op” blue color range alongside Paliogen® Blue L 6360 (P.B. 60) and Heliogen® Blue L 6950 (P.B. 15:1). It offers a strongly enhanced chroma in combination with high transparency and color strength. With its excellent secondary properties, the pigment can act as a powerful tool in creating new exciting coating stylings for the automotive industry and consumer electronics.

Irgazin® Rubine L 4020 (old: Irgazin® DPP Rubine TRI)

Irgazin® Rubine L 4020 is the latest development of P.R. 264 chemistry with a transparent bluish-red appearance and improved rheological properties. The pigment offers a unique combination of high saturation, durability, transparency and color fl op. A new technology for the surface treatment of pigments delivers signifi cant rheology improvement versus standard P.R. 264 grades in solvent-based systems. Excellent properties in water- and solvent-based systems make Irgazin® Rubine L 4020 a universally applicable pigment. It is recommended for automotive and transportation coatings as well as for industrial and plastics coatings.

Paliocrom® Brilliant series

BASF is introducing a new level of brilliance: the Paliocrom® Brilliant series! Paliocrom® Brilliant is a further development of the well-established Paliocrom® technology based on aluminum fl akes of the thin silver dollar type with a very narrow particle size distribution. The resulting brilliance combined with the high chroma and lightness, as well as excellent hiding power, offers scope for fascinating styling options. With its pronounced fl op characteristics and subtle sparkle, the product

The drive to succeed

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dioxide. Synthetic mica is highly transparent and is free of natural impurities. Because of this, it offers better luster and brightness than traditional pigments. Glacier™ Frost White is the whitest effect pigment currently available on the market. It has a white pearlescent appearance with a bluish color on refl ection, ideal for white-to-black effect shades while maximizing luster, brilliance and sparkle effects in all shade areas. It is available as a standard industrial quality as well as an exterior grade for more demanding applications.

Lumina® Royal Blue

Lumina® Royal Blue is the most intensely brilliant blue mica effect pigment on the market. It is the fi rst of a new generation of technologically highly advanced, mica effect pigments which offer the highest chroma, brightness, luster and color purity of any mica effect pigment currently available. Lumina® Royal Blue allows extreme effect shades that are not possible with other pigments. Because of its exceptional high chromaticity, Lumina® Royal Blue can be used at reduced levels in standard effect shades to improve the physical properties of the coating.

allows interesting variations in coatings design. The standard pigments are recommended for solvent-based systems; however, passivated versions for water-based applications are also available. The performance of Paliocrom® Brilliant pigments recommends them especially for use in high-quality automotive fi nishes, industrial paints and coatings for computers, communication devices and consumer goods. In combination with other effect or color pigments, Paliocrom® Brilliant pigments provide opportunities for a wide variety of different stylings.The fi rst member of the new Paliocrom® Brilliant generation was the recently launched Paliocrom® Brilliant Orange L 2850 which is now joined by Paliocrom® Brilliant Gold L 2050. They have been designed for golden, orange as well as red metallic stylings. Thanks to the very high chroma and lightness of these new pigments designers will be able to create new eye-catching effects and to differentiate their products better in an increasingly competitive market.

Glacier™ Frost White

Glacier™ Frost White effect pigment is based on the newest generation of synthetic mica fl akes coated with titanium

The drive to succeed

BASF pigments

Effect pigmentsSelection of effect pigments for automotive and transportation coatings

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Lumina® Royal

Mearlin®

Lumina®

Paliocrom®

Paliocrom® Brilliant

Black Olive™, Graphitan®

Metasheen®

MagnaPearl®, Mearlite®,

Glacier™ Frost White™

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Semi opaque and transparent effects

Mearlin® pigments based on mica

Mearlin® pearlescent pigments are mica platelets coated with titanium dioxide and/or iron oxide. They cover a broad color range from achromatic to gold, red, magenta blue and green.

Lumina® pigments based on mica

Lumina® pigments distinguish themselves by high chroma of the corresponding interference color. The increased chroma compared to the Mearlin® series is based on the narrower particle size distribution of the platelets. The color spectrum covered by Lumina® pigments ranges from achromatic to gold, red, magenta, blue and green.

Lumina® Royal pigments based on mica

Lumina® Royal is the latest development in interference pigments with superior chromaticity and color purity. The improved properties compared to the Lumina® series result mainly from further optimization of the platelet distribution.

Magnapearl® pigments based on mica

Magnapearl® achromatic pearlescent pigments are especially engineered to deliver superior whiteness, brilliance and coverage. Available in a variety of particle sizes, Magnapearl® pigments create extraordinary optical effects ranging from a fi ne-grained luster to a bold silvery-white sparkle.

Glacier™ Frost White pigment based on synthetic mica

Glacier™ Frost White effect pigment is based on the latest generation of synthetic mica fl akes. Synthetic mica is highly transparent and is free of natural impurities. Glacier™ Frost White is the whitest effect pigment currently available on the market.

Black Olive™ pigment based on mica

Black Olive™ pigment is a black, mica-based effect pigment with champagne undertones. This revolutionary product actually extends the range of absorption colors possible with mica-based pigments to brown-black shades.

Graphitan® pigment based on graphite

Graphitan® is a pigment based on graphite fl akes which gives a dark “silky” effect shade. Attractive fi nishes are achievable in combinations with mica, aluminum and/or colored pigments, both in solvent- as well as in water-based systems.

Opaque effects

Metasheen® vacuum-metalized aluminum pigments

Metasheen® vacuum-metalized aluminum pigments deliver exceptional brilliance in coatings, creating a liquid metal effect.

Paliocrom® pigments based on cornfl ake aluminum

Paliocrom® pigments are based on iron-oxide-coated aluminum fl akes. The characteristic feature is the unique combination of very good hiding power, gloss and outstanding chroma. The pigments cover a spectrum of colors from golden to orange metallic shades.

Paliocrom® Brilliant pigments based on silver dollar

aluminum

Paliocrom® Brilliant is a further development of the Paliocrom® technology. This range is characterized by exceptionally high intensity and purity of color thanks to the smoothness of the aluminum substrate and a very narrow particle size distribution.

The drive to succeed

BASF pigments

Color pigmentsSelection of color pigments for automotive and transportation coatings

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Paliogen®

Cinquasia®

Cromophtal®

Paliotan®

Irgazin®

Paliotol®

Cromophtal®

Sicopal®

Sicotrans®

Sicotan®

Heliogen®

Paliogen®

Sicopal® / Paliogen®

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Organic color pigments

Cinquasia® pigments based on quinacridone

Coloristically, Cinquasia® pigments range from opaque, semi-opaque and transparent red-, yellow- and blue-shade magenta up to deep violet. They fulfi ll all requirements regarding chroma, transparency as well as fastness to light and weathering to a very high degree. Their excellent weather fastness qualifi es even the transparent offerings for tinted clear coat applications.

Cromophtal® pigments based on azo-condensation,

azo-coupling, benzimidazolone or dioxazine

The Cromophthal® range of high-grade organic pigments with very good fastness to light, heat, solvents and chemicals covers yellow and deep violet shades. Due to their excellent weathering fastness and secondary properties, members of this pigment range fi nd use in the high-performance coatings industry.

Heliogen® pigments based on phthalocyanine

The Heliogen® family comprises blue and green pigments with outstanding fastness properties providing excellent outdoor performance. The individual pigments differ from each other in hue, color strength, chroma, transparency, dispersibility, fl ow property and resistance to fl occulation and bronzing.

Irgazin® pigments based on diketo-pyrrolo-pyrrol,

isoindolinone or azomethine cu-complex

Irgazin® pigments are characterized by their high chroma and outstanding weathering resistance. The pigments meet the requirements for top-quality coating applications. The colors range from greenish yellow to rubine.

Paliogen® pigments based on indanthrone or perylene

Paliogen® pigments include indanthrone blue, opaque and transparent perylene red pigments as well as a black shade. Excellent fastness to weathering, solvents, chemicals and heat are their distinguishing properties. These high-performance pigments are recommended for effect and solid shades.

Paliotol® pigments based on quinophthalone, isoindoline,

Ni-complex or azosalts

Coloristically, Paliotol® pigments range from greenish yellow to orange. These high-performance pigments meet requirements regarding chroma, hiding power as well as fastness to light and weathering to a high degree.

Inorganic color pigments

Paliotan® pigments based on various chemical

compositions

Paliotan® pigments are lead-free hybrids of high-performance organic and inorganic pigments. They cover the yellow, orange and red color areas. The advantages of these hybrid pigments is good hiding power combined with high chroma.

Sicopal® pigments based on bismuth vanadate and

Fe/Cr oxide

Sicopal® pigments for brilliant yellow, orange and black shades with good gloss and hiding power are lead- and chromate-free and meet to a high degree the demand for optimum outdoor performance from full shade to low-concentration white reductions. Our Sicopal® Yellow pigments are supplied exclusively as fi ne granules and are therefore are not subject to labeling requirements associated with handling fi ne powders.

Sicotan® pigments based on nickel and chrome titanates

Sicotan® yellow pigments with a rutile crystal structure have outstanding properties: excellent gloss retention, fastness to light and resistance to weathering, chemicals and heat in full shade and all reductions. Sicotan® Yellow pigments are all-purpose pigments for water- and solvent-based systems and most suitable alternatives to lead-chromate pigments.

Sicotrans® pigments based on transparent iron oxide

Sicotrans® pigments are iron oxide pigments with extremely small particle size. The product range contains yellow and red, highly transparent products as well as semi-transparent, easily dispersible grades. Their strong UV absorption gives additional protection to substrate and binder.

The drive to succeed

BASF pigments

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The data contained in this publication are based on our current knowledge and experience. In view of the many factors that may affect processing and application of our product, these data do not relieve processors from carrying out their own investigations and tests; neither do these data imply any guarantee of certain properties, nor the suitability of the product for a specifi c purpose. Any descriptions, drawings, photographs, data, proportions, weights, etc. given herein may change without prior information and do not constitute the agreed contractual quality of the product. The agreed contractual quality of the product results exclusively from the statements made in the product specifi cation. It is the responsibility of the recipient of our product to ensure that any proprietary rights and existing laws and legislation are observed. When handling these products, advice and information given in the safety data sheet must be complied with. Further, protective and workplace hygiene measures adequate for handling chemicals must be observed.

® = registered trademark of the BASF GroupTM = trademark of the BASF Group

Contact worldwide

BASF SE

67056 Ludwigshafen Germany www.basf.com/pigment

Asia

BASF East Asia Regional Headquarters Ltd.45/F, Jardine HouseNo. 1 Connaught PlaceCentralHong KongTel.: +852 2731-4325Fax: +852 2734-5670

Europe

BASF SEPigmentsE-EDC/FA – J 55067056 LudwigshafenGermanyTel.: +49 621 60-73873Fax: +49 621 60-72869

Eastern Europe, Africa, West Asia

BASF SEBusiness ManagementDispersions & PigmentsEUM/SD – Europe House67056 LudwigshafenGermanyTel.: +49 621 60-76429Fax: +49 621 60-76115

North America

BASF Corporation100 Campus DriveFlorham Park, NJ 07932USATel.: +1 800 962-7829Fax: +1 800 971-1123

Tel.: +1 973 245-6185Fax: +1 973 245-6733

South America

BASF S.A.Av. Faria Lima 3600 – 10° andarItaim Bibi – São Paulo – SP04538-132BrazilTel.: +55 11 3043-3680Fax: +55 11 3043-3134