The Dreamforce Partner Guide October 13-16, 2014 San Francisco, CA

General Event Info

Dreamforce 2014: Unparalleled Speaker Line-Up

+ more!

Check out the most recent speaker announcements

We Have an Amazing Program This Year

WORLD CLASS SPEAKERS •  Visionary keynotes •  1400+ expert-led sessions for every role and

industry •  Free hands-on training and success clinics •  Product campground staffed with experts •  350+ partners showcasing solutions in the Expo NETWORKING •  Gala with Bruno Mars •  Dreamforce Plaza with local bands, games,

relaxation areas SPECIAL EVENTS FOR SPECIFIC GROUPS •  Partner Zone for all partners •  Developer Zone •  Industry Success Showcase •  Admin Zone

Agenda at-a-Glance Monday, October 13 Tuesday, October 14 Wednesday, October 15 Thursday, October 16

8:30am – 6:00pm Breakout Sessions

8:30am – 6:00pm Breakout Sessions

8:30am – 6:00pm Breakout Sessions

8:30am – 2:00pm Breakout Sessions

10:00am – 11:30pm Partner Keynote

10:00am – 5:00pm Cloud Expo Open

9:00am – 5:00pm Cloud Expo Open

9:00am – 2:00pm Cloud Expo Open

9:00am – 10:30am Hillary Rodham Clinton

9:00am – 9:50am Marketing Cloud Keynote

10:00am – 1.00pm Reimagine. Everything.

12:00pm – 8:00pm Cloud Expo Open

11:30am – 12:30pm Laura Andreesen

10:30am– 11:20am Sales Cloud Keynote

12:30pm – 1:30pm Fireside Chat with Marc Benioff and Tony Prophet, Microsoft

1:30pm – 3:30pm Keynote with Marc Benioff & Special Guests

12:30pm – 1:20pm Service Cloud Keynote

2:00pm – 3:00pm “PayPal Mafia” Panel

6:30pm – 10:00pm Dreamforce Gala & UCSF Benefit with Bruno Mars

2:00pm – 2:50pm Platform Keynote

3:30 – 6:30 pm Tony Robbins

3:30pm – 4:20pm Data.com Keynote

2:00 pm – 3:00pm Marc & Parker Q & A Session

5:00pm – 6:00pm Special Session (TBC)

3:00 pm – 4:30 pm Closing Session

6:00pm – 8:00pm Cloud Expo Welcome Reception

7:00pm – 1:00am Partner Parties & AppBash

Moscone West

South Halls ABC

Yerba Buena Theater Get the official agenda.

Dreamforce Campus

Partner Zone

Project Wave

Download the map

Benefit Bruno Mars

Cake

Civic  Center  Plaza  

Gala Event + Benefit Concert at Civic Center Tuesday, October 14

Agenda: 6:30pm Cocktails at City Hall 8:30pm Gala Concert Followed by After Party at City Hall with will.i.am and special guests Purchase tickets at: https://give.theconcertforkids.com/theconcertforkids/

Give to the UCSF Benioff Children’s Hospitals

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Partners at Dreamforce: The Experience

The Week is Full of Amazing Content DRAFT ONLY

Monday 10am: Partner Keynote 11:30am: Partner Zone Opens + Prize Pickup 4:00pm – 6:00pm: Partner Welcome Reception

Tuesday 9am: Hillary Rodham Clinton 1:30pm: Keynote with Marc Benioff and guests 6:30pm: Gala + Benefit @ Civic Center

Wednesday 9:00am – 4:30pm: Product Keynotes 7:00pm – 9:00pm: Partner Appreciation Party @ City View 9:00pm – 1:00am: AppBash @ City View

Thursday 10:00am – 1:00pm: Transformation Keynotes 2:00pm – 3:00pm: Marc & Parker Q&A Session

Kick Off the Week with Our Partner Keynotes

Tyler Prince EVP, WW Channel & Alliances

Ron Huddleston SVP Global AppExchange & Partner Program

Neeracha Taychakhoonavudh SVP Partner Programs

And special guests!

Special Partner Keynote Contest Monday, October 13th

10 a.m. – 11:30 a.m. Third Floor, Moscone West

Lead and Innovate in the #1 Cloud Ecosystem

The Westin Hotel, Market Street 2nd and 3rd Floors INNOVATE with the leading technology •  Demos of new Salesforce technology CONNECT with members of the partner community •  Partner Community Theater •  Networking areas •  Welcome reception and daily lunch service GROW your business with resources •  Over 60 partner-specific sessions •  ‘Ask the Experts’ consultation stations

The Partner Zone: Your Home Base on the Dreamforce Campus

100+ Sessions Designed For You •  APP Academy (ISV) & Cloud Academy (SI) on-boarding for new partners

•  Deep Dives across technical, sales, marketing, operations, and support

•  Entrepreneur startup sessions with industry luminaries

•  Partner-led best practices in the new Partner Community Theater

•  Hundreds of Sales, Service, Marketing, and Technical Hands-On sessions

•  Review the Partner Session Guide!

http://p.force.com/dreamforce

20+ Founders Forum Sessions & Panels | 25 Partner Best Practice Talks

Personal insights from Marc Benioff, Parker Harris, Marc Andreessen, Reid Hoffman, Jeremy Stoppelman, Max Levchin, Hadi Partovi, Jason Lemkin, Tien Tzuo,

Mark Organ, Jeff Clavier, Brian Jacobs & many more!

Salesforce for Startups in the DevZone

• From Consulting Partner to App Vendor • Lookout! Avoid Common Startup

Formation Pitfalls • Force.com + Heroku = Partner Success • Angular, Bootstrap, Salesforce1: Oh My! • Wearables: The Apps Revolution on

Salesforce1

Theater Talks

• Featured Startups • Startup Relations and

AppExchange Program staff

Partner Experience

Are YOU Ready?

1.  Register for Dreamforce

2.  Customize Your Dreamforce Experience 3.  Join the Community Conversation 4.  Stay Socially Engaged 5.  Join Our Dreamforce Preview Webinar on October 2 6.  Get Dreamforce partner updates on the Partner Community

How to Have an AWESOME Experience

INCLUDES: Cloud Expos Product Keynotes Thursday's keynotes with Al Gore, Neil Young, Arianna Huffington & Eckhart Tolle DOES NOT INCLUDE: Marc's keynote Hillary's keynote Tony Robbins, Breakout sessions Gala

The Dreamforce free Expo+ Pass is now live! Register for the Expo+ pass here. See the pass comparison (community login required).

Full conference pass until October 12: $1299 Register here.

Register for Dreamforce

Customize Your Dreamforce Experience

Once Logged In, You Can Build Your Agenda

View the Agenda Builder User Guide in the Partner Community

Join the Conversation! The Dreamforce App is in the Success Community 1.  Join Groups - be an active

participant and post helpful, relevant content

•  Promo Central: promote your session, booth or party

2.  Engage with your partner community •  Join the

Dreamforce for Partners group

•  Follow your peers 3.  Join session discussions to

influence and shape the content

4.  Host a group for your customers & fans

5.  Have fun!

Go to www.Dreamforce.com and click ‘Login’

Stay Engaged

Watch Dreamforce take shape – sessions, tips for newcomers and more! Tune in to Road to Dreamforce :: Tuesdays 11am PDT Subscribe to Road to Dreamforce webinars & watch previous episodes.

@dreamforce @partnerforce @appexchange

/dreamforce /salesforcepartners /appexchange

Partner Community – Dreamforce for Partners Your one-stop shop for news, information, and updates about Dreamforce!

http://p.force.com/dreamforce

•  Partner Zone Highlights

•  Recommended Breakout Sessions

•  Keynotes, Campground, and Campus breakdown

•  Dreamforce Rumors – True or False?

•  Special Partner Activities at Dreamforce

•  How to get the most out of your Dreamforce Experience

Partner Roadmap Webinar – Dreamforce Preview Join us on October 2 at 9am Pacific!

http://p.force.com/roadmap

Roadmap Webinars are for all ISV & SI Partners. This session will be recorded and available on the Partner Community at:

Text “DF14” to 40691 right now and find out how you could win a Samsung Curved LED TV!

1 Attend the Partner Keynote Moscone West, 3rd Floor Monday, October 13, 10am

2 Take a Survey inside the Grow area of the Partner Zone Westin Market Street Starting Monday, October 13 at 11:30am

The hoodies will ONLY be given out to those who take the survey + Match App game inside the Grow area. Pickup begins on Tuesday.

How Can Partners Win AMAZING Prizes at Dreamforce?