The Do’s & Don’ts of Using Social Media

Presented by:Stephen Jackson

General Manager, RDZ Media Group

What we’ll Cover TodayWhat is Social MediaHow Social Media is used todayHow is your BRAND represented on Social MediaWorst practices of Using Social MediaBest practices of using Social Media

A Little Interactive Fun

What is Social Media

Social Media is

Social media is comprised of three major activities: Listening ConnectingPublishing

Social Media History Social Media is not a NEW phenomenon

On Social MediaYou Are the BRAND

Keep in mind that you are a BRAND.Everything you do on Social Media affects your

BRAND.College recruiters and hiring managers turn to Social

Media to see what your BRAND reflects.

Do you Agree?

Do You Agree

A recent poll on women 18-34 conducted by Oxygen Media concluded:

32% think posting photos of themselves or others on Facebook making obscene gestures is appropriate

Do You Agree

Do You AgreeThe same poll concluded that:

63% of the women surveyed use Facebook as a career networking tool yet 42% think photos of them visibly intoxicated are okay

How Employers use Social Media

CareerBuilder.com recently reported that 1 in 5 employers search social media sites to screen job candidates.

More than 31,000 employers were surveyed for the study.

Be Aware of Your BRAND

Be Aware of your BRANDDo you know your online reputation?What is on the Internet about you?

Don’t Assume Know by:Google yourself Take action against incorrect information

Worst Practices for Social Media

Social Media is about NetworkingConnecting with people who share the same

interestsAssisting people to reach their objectives

DON’T BE THESE PEOPLE ON SOCIAL MEDIA

TMI Person

The Plagiarizer

Reply ToPerson

The Anonymous Stranger

The NeedyBeggar

Best Practices to GROW your BRAND on Social MediaShare links to articles that can assist your followers.

Be real, share your thoughts and comments about industry news and events.

Share the human side of yourself.

Be positive and motivate your followers daily.

Follow your heart and ignore the negative comments you receive.  Some people just don’t get it.

Develop Social Media Goal(s)

Focus On The OutcomeAsk yourself questions

What do you want? Get accepted at a particular schoolWork for ____ CompanyStart my own companyDevelop a referral pipeline

Tools to add to your Social Media Strategy

Use Popular Social Media tools that match your objectives to reach your target audience(s).

Social Media Tools

Google Reader and Google AlertsKeep up to date with industry trends and news.Subscribe to job listings by keyword and

position.Subscribe to job search topics by keyword.

Social Media Tools

LinkedInAccording to a recent survey, 75% of job recruiters

now use LinkedIn to research prospects. Paint a comprehensive, professional picture of

yourself.Build a professional network to assist with your

goals.Establish yourself as an authority.Find new opportunities. ASK

Social Media ToolsPersonal Websites – Blogs – Online Resumes

83% of employers Google potential applicants and almost half make decisions based on what they find.

Create favorable results that places a spotlight on your talents and experience.

Social Media ToolsBlogs. An excellent way to establish credibility in

your field and show employers/prospects you are a thoughtful, continual learner or a subject matter expert.

Blogs show up well in Google searches and you can link them to your social media activities.

Social Media Tools

Twitter:It’s a powerful networking and promotional tool.

You can build your credibility.

You can build networks with a purpose. And you can find a job or leads that can turn into

sales.

Social Media ToolsSlideshare – A great place to share your

presentations. Presentations can be shared on LinkedIn and Facebook.

Ning and Meetup – Two websites where groups with specific interests meet.Meetup is all about connecting online relationships in

offline meetings.Ning connects groups of people with similar interests to

share online.

Wrapping Up

Develop a Strategy with objectives before you embark on Social Media sites.

Social Media is still networking, the same code of conduct applies.

There are tons of resources on building your Social Media skills start Googling and researching.

Wait – Just One More Poll

Okay Honestly Last Question