the do’s & don’ts for successful farming campaign

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Page 1: The DO’s & DON’Ts for Successful Farming Campaign

www.ThePowerProgram.com/WebinarBonuswww.ThePowerProgram.com/WebinarBonus

The DO’s & DON’Ts for Successful Farming

Campaign

The DO’s & DON’Ts for Successful Farming

Campaign

We start at 12:00 NOON EST

You are seeing these screen because we

have not started yet

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To Get The Most From Webinar…..To Get The Most From Webinar…..

✓ Take notes✓ Text your questions

using the control panel. We will take as many questions as we are able

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Using GoToMeeting

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““ ””Contact InfoDarrylSpeaks

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TOP 5REAL ESTATECOACHES

TOP 5REAL ESTATECOACHES

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www.ThePowerProgram.com/WebinarBonuswww.ThePowerProgram.com/WebinarBonus

The DO’s & DON’Ts for Successful Farming

Campaign

The DO’s & DON’Ts for Successful Farming

Campaign

Contact Info:DarrylSpeaks

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QUESTIONS…….QUESTIONS…….Will you be coming to our area live?

www.PowerAgentSeminar.com11

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QUESTIONS….QUESTIONS….Is this webinar a

sales pitch?22

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This Webinar Is For OurPOWER Agents & Our Guests

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In 1993Designing Careers Worth

SMILING About!

Power Agents® Production: 15 Transactions35 Transactions

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$33,504.22Over Their Previous Year!

On The Average, Power AgentsGenerate An Additional…

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Only $27 a month Cancel ANYTIME First 30 Days FREE Copy of today’s slides

ThePowerProgram.com/WebinarBonusThePowerProgram.com/WebinarBonus

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ThePowerProgram.com/WebinarBonusThePowerProgram.com/WebinarBonus

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ThePowerProgram.com/WebinarBonusThePowerProgram.com/WebinarBonus

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ThePowerProgram.com/WebinarBonusThePowerProgram.com/WebinarBonus

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Weekly Power Agent Newsletter®to you every week with powerful training videos, tools, and blog posts to keep you on the cutting edge in your market!

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Your site here

Win-Win Negotiations!!!!

Thursday, November 29Noon to 1:00 PM EST

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www.ThePowerProgram.com/WebinarBonuswww.ThePowerProgram.com/WebinarBonus

The DO’s & DON’Ts for Successful Farming

Campaign

The DO’s & DON’Ts for Successful Farming

Campaign

We start at 12:00 NOON EST

You are seeing these screen because we

have not started yet

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1 Business comes to you.

2 No more cold calls because your calls will be after you have mailed them several times.

3 It’s a non-threatening way to prospect.

4 It eventually creates a steady flow of income.

What’s The AdvantageTo Farming

What’s The AdvantageTo Farming

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PREPARATIONPREPARATIONESTABLISH YOUR “NICHE MARKET” ESTABLISH YOUR “NICHE MARKET”

1

‣ Geographic‣ Price Range ‣ Condos/Co-ops‣ Style Of Home

‣ Ethnic‣ Investors‣ Retirees‣First Time Buyers

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LOOK FOR A NICHE WHICH HASN’T BEEN EXPLOITED BY ANOTHER AGENT.

LOOK FOR A NICHE WHICH HASN’T BEEN EXPLOITED BY ANOTHER AGENT.

2

DETERMINE THE NUMBER OF PEOPLE IN YOUR FARM.DETERMINE THE NUMBER OF PEOPLE IN YOUR FARM.

3

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FARM AREA CALCULATOR

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IDENTIFY YOUR COMPETITIONS STRENGTHS & WEAKNESSES WHEN THERE IS COMPETITION.

IDENTIFY YOUR COMPETITIONS STRENGTHS & WEAKNESSES WHEN THERE IS COMPETITION.

4

GET AN APPROPRIATE PHOTO.GET AN APPROPRIATE PHOTO.

5

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SAVE ENOUGH MONEY FOR 6-MONTHS OF YOUR CAMPAIGN.

SAVE ENOUGH MONEY FOR 6-MONTHS OF YOUR CAMPAIGN.

6

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Toys for TotsChristmas

Food DriveThanksgiving

Pumpkin contest; free pumpkin Coloring contestHalloween

Back to school theme (sponsor homework folders)Labor Day

Rent an ice cream truck; 3-D glasses4th of July

Essay contestFather’s Day

Postcard for Free pot of MumsMother’s Day

Egg Hunt; Photo with a BunnyEaster

Pins; Green CarnationsSt. Patrick Day

Chocolate RosesValentine's

EVENTSEVENTS

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SAVE ENOUGH MONEY FOR 6-MONTHS OF YOUR CAMPAIGN.

SAVE ENOUGH MONEY FOR 6-MONTHS OF YOUR CAMPAIGN.

7

USE A CONTACT MANAGEMENT SOFTWARE TO MANAGE YOUR FARM.

USE A CONTACT MANAGEMENT SOFTWARE TO MANAGE YOUR FARM.

8

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SAVE ENOUGH MONEY FOR 6-MONTHS OF YOUR CAMPAIGN.

SAVE ENOUGH MONEY FOR 6-MONTHS OF YOUR CAMPAIGN.

7

USE A CONTACT MANAGEMENT SOFTWARE TO MANAGE YOUR FARM.

USE A CONTACT MANAGEMENT SOFTWARE TO MANAGE YOUR FARM.

8

DEVELOP YOUR MAILING LIST.DEVELOP YOUR MAILING LIST.

9

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www.DarrylSpecial.comSMILE

www.DarrylSpecial.comSMILE

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WORKING YOUR FARMWORKING

YOUR FARM

1. Mail intro letter.2. Mail just listed/just sold/market update.3. Use car magnets.

1. Mail intro letter.2. Mail just listed/just sold/market update.3. Use car magnets.

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Intro LetterIntro Letter

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Farm Letter 01Farm Letter 01

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Farm Letter 02Farm Letter 02

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Farm Letter 03Farm Letter 03

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WORKING YOUR FARMWORKING

YOUR FARM4. Hold a buyer or seller seminar.4. Hold a buyer or seller seminar.5. Get actively involved in the schools.6. Be active in Facebook community group.

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Prospecting Dialogue

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Now Offer Something Of ValueNow Offer Something Of Value

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Over-The-Phone Cover LetterOver-The-Phone Cover Letter

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The Neighborhood Market Report helps homeowners better: • Understand current home values in the area• Compare home values year over year• Know the current value of their home• Understand current market influencers and what that means for your equity

Your home is one of your most valuable assets. Financial advisors strongly advise getting a Home Market Analysis annually to best understand the worth of your home and potential return on investment. I am happy to provide that annual report for you.

This Certificate Entitles You to One FREE Neighborhood Market Report. Simply contact me directly today to get yours.

Your Name, Company NamePhone | Email

Website

Your Photo Here

Find Out What Your Neighbors Paid for Their Home

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CMA Cover LetterCMA Cover Letter

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MAILING TIPS

MAILING TIPS

Shared mailings with other vendors.1

Use real stamps on small mailings.2

Use different size or color envelopes on special mailings.3

Use a mailing house.4

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Miscellaneous Ideas

Miscellaneous Ideas

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“Let me highlight some ways to get your house sold!”

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“Let meremove the

headache of selling your

house!”

Page 91: The DO’s & DON’Ts for Successful Farming Campaign

“Make no mistakes when selling your

house…hire Darryl Davis!”

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Puzzled over selling your home? If you want your “For Sale” sign to say SOLD, call Darryl Davis!”

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www.customearthpromos.com

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Dear Neighbor LetterDear Neighbor Letter

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Broker Open House CaravanBroker Open House Caravan

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Contest Cover LetterContest Cover Letter

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Vacant Land LetterVacant Land Letter

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Absentee OwnerAbsentee Owner

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• Figure your costs for at least 6 months of mailings

• Have your farming campaign written in advance

• Don’t become overwhelmed• Make calls or face-to-face meetings

To Summarize……

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Page 127: The DO’s & DON’Ts for Successful Farming Campaign

“When I took Darryl’s course, I was a new agent. That year I generated 71 listings & 64 sales because of the great source of ideas. I highly recommend his coaching program to any serious agent!”

Michael Ardolino, Realty Connect USA

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• Receive first 30 days FREE• Complete access to the entire Power

Agent® website• Copy of today’s slides• Webinar On Demand• Free access to upcoming webinars

Only $27 a month

www.ThePowerProgram.com/WebinarBonus

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Access to our weekly, LIVE “POWER HOUR” callsLive calls monthly on which Darryl will cover different aspects of the real estate business. He’ll go in-depth into the challenges you may be facing and how to OVERCOME those challenges in today’s market. He’ll teach you to not only overcome them but to surpass them to achieve COLOSSAL SUCCESS in your business!

Dedicated Power Agent® Classroom with 20 Dedicated CatergoriesThe Power Agent® website is loaded with learning and coaching tools such as podcasts, audio and video lessons, and webinars on demand. You’ll also find hundreds of marketing tools for prospecting, farming, negotiating, objection handling and more. eGuides, forms, checklists, etc. These items if bought separately would cost thousands of dollars, but as a Power Agent®, you have access to them at no cost for your first 30 days, then just the low cost of your membership. Watch for new and exciting tools and information added every single month!

Website Archives SectionIn addition to the Classroom materials, The Power Program website contains recording and transcripts of over 12 months past interviews and the Inner Circle Newsletter, audio interviews, and Power Hour calls with Darryl. These archives alone house enough information to change the core of any business.

What You Receive as a POWER Agent®

www.ThePowerProgram.com/WebinarBonus

Page 130: The DO’s & DON’Ts for Successful Farming Campaign

Monthly Digital Power Agent MagazineFilled with visual tools guaranteed to enhance your listing or selling presentations. The Power Agent® Magazine is loaded with sample ads, dialogues, news articles, graphs, etc. (to use on listing and buyer appointments), and systems to keep your business running smoothly, and SO MUCH MORE.

Monthly Interview of Nationally Top Producing AgentsSharing their trade secrets and the tools that keep their business alive and thriving. Darryl conducts in-depth interviews with the nation’s Top Agents each month. These agents have been through their share of ups and downs, and have figured out what WORKS in today’s market. Learn their secrets without making their mistakes – take advantage of their knowledge and start making a six-figure-plus income in the current market. Each one has their own special ingredient to share, from cities nationwide, and they will share with YOU their formulas of success.

Recommended Power Vendor & Resource DirectoryThere are so many company agents can work with to help grow their business, it can become overwhelming and confusing. Darryl has personally checked out these companies and believes these are the some of the best companies out there, making it so much easier for you to pick a company to help grow your business.

www.ThePowerProgram.com/WebinarBonus

Page 131: The DO’s & DON’Ts for Successful Farming Campaign

Access to Our Members-Only Facebook Group POWER Agents of Real EstateHere you have a chance to interact with other Power Agents, as well as Darryl, through social media. Throughout the month, Darryl also shares links to up-to-the-minute articles or news about real estate.

50% discount on all of Darryl’s learning CDsAs a Power Agent you are entitled to half off all of the titles from Darryl’s Complete Real Estate Mastery Program.

Just $27 per month – start today and your first 30 days are FREE.

www.ThePowerProgram.com/WebinarBonus

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Your site here

Win-Win Negotiations!!!!

Thursday, November 29Noon to 1:00 PM EST

Page 133: The DO’s & DON’Ts for Successful Farming Campaign

www.ThePowerProgram.com/WebinarBonus