the doctor will see you now united states
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THE DOCTOR WILL SEE YOU NOWUNITED STATES ADVERTISING OPPORTUNITIES 2015
ONLINE ADVERTISING
The BMJ 2
BMJ specialty sites 3
Journals from BMJ 3
Onlinerates&specifications 4
PRINT ADVERTISING
The BMJ 5
Journals from BMJ 5
Printrates&specifications 5
Effective advertising opportunities
BMJ is a world-leading general medicine journal. From internal medicine specialists, to neurologists and cardiologists, advertisers take advantage of BMJ’s extensive presence in the healthcare market.
Contact us
For additional information, or to reserve space, please contact:
Jim Pattis: [email protected] Kevin Dunn: [email protected] Jim Cunningham: [email protected] Charlie Meitner: [email protected]
Tel: (201) 767-4170 Fax: (201) 767-8065
U.S. Advertising Opportunities 2015 | 2
THE BMJTHEBMJ.COM – U.S. EDITION
ONLINE ADVERTISING
Updated daily
Updated daily, The BMJ online provides:
§ A complete archive that includes every articlesincethejournalpublishedin1840
§ Instantaccesstomorethan400,000articles
§ Simple navigation that allows users to exploreorfindspecificarticlescoveringmore than 300 topics
§ Rapidresponses—anonlinedebatingforum that allows users to respond to articles and read others' comments
§ Online-firstarticlesthatcontainmorecontent than what appears in print
Description
Ranked 4/150 in General and Internal Medicine2 by Thomson Reuters, The BMJ is one of the world’s leading general medicine journals. The editorial mission is to lead the debate on healthcare and to engage, inform, and stimulate healthcare professionals in ways that will improve outcomes for patients.
The BMJ online
§ Established:1840
§ Editor: Dr. Fiona Godlee
§ Frequency: Daily
§ Circulation: 991,987 unique users download548,939pageseachmonth1
§ Primary audience: Internal medicine specialists and healthcare professionals who work in general medicine
§ Impact factor: 16.32
§ Format: Responsive website provides an optimal viewing experience from any device. Individual and institutional subscriptions available; online access is free with a print subscription.
Advertising options include:
§ Leaderboard 728 x 90 pixels
§ Mid-page unit 300 x 250 pixels
Why The BMJ online?
§ Hightrafficvolume—3.1millionpageimpressions a month from almost 1 million unique users1
§ AsignificantamountofU.S.trafficeachmonth1, accounting for 23% of all site visitors
§ An average of 278,922 unique visits1 from U.S. physicians and healthcare professionals each month
§ 322k U.S. geo-targeted ad impressions/month1
§ Reliable ad serving software ensures accurate delivery to your target audience. GEO-IP enables precise geographical targeting. Real Media™ andOpenAdstream™verifiesdeliveryofadvertisement inventory
U.S. statistics at-a-glance
Unique visits per month 383,7551
Page impressions per month 677,3231
Average time on site 2 min 16 sec1
Banner/leaderboard
Mid-page unit (MPU)
1.GoogleAnalytics,January-July2014average
2.2014ReleaseofJournalCitationReports® Source: Thomson Reuters 2013 Citation Data
U.S. Advertising Opportunities 2015 | 3
BMJ SPECIALTY SITES
Sole sponsorships available!
§ 50,000 page impressions per month
- Choose your exclusive ad space
- Link to multiple Web resources
§ “Unrestricted grant” acknowledgement
§ Complimentary sponsored email alert to relevant specialty audience:
- 3 alerts over 6 months
- Features a banner ad or four lines of text at the top of the e-alert
§ Geo-targeting available
BMJ specialty sites feature world-renowned content from The BMJ, BMJ Journals and other key journals on one easy-to-navigate webpage. Accessible through The BMJ online, these sites provide regularly updated content and links, serving as an invaluable clinical tool.
Sites cover:
Advertising options include:
§ Sole sponsorship
§ Leaderboard
§ Mid-page unit
§ Cardiology
§ Dementia
§ Diabetes
§ Gastroenterology
§ Infectious diseases
§ Multiple Sclerosis
§ Neurology
§ Oncology
§ Psychiatry
§ Respiratory medicine
§ Rheumatology
§ Osteoarthritis
§ Surgery
§ Stroke
JOURNALS FROM BMJ – JOURNALS.BMJ.COMBMJ publishes approximately 50 journal titles, ranging from cardiology to neurology. Many of the journals are leaders in their fields,includingGut, Thorax, Archives of Disease in Childhood, Journal of Neurology, Neuroscience and Psychiatry and Annals of the Rheumatic Diseases.
We also publish on behalf of learned societies in the United States including the American Diabetes Association (ADA) and The Society of NeuroInterventional Surgery (SNIS). All BMJ journals are published onlineandhavesignificantU.S.traffic.Visitjournals.bmj.com for a full listing.
Advertising on the BMJ Journal sites allows you to target both the wider U.S. medical community and key specialties.
Advertising options include:
§ Leaderboard
§ Banner
§ Super skyscraper
§ Expandable skyscraper
ONLINE ADVERTISING
U.S. Advertising Opportunities 2015 | 4
Journals from BMJ – statistics at a glance
Source:GoogleAnalytics,January-July2014average
Website Primary audience U.S. unique visits per month
U.S. page impressions per month
Annals of Rheumatic Diseases ard.bmj.com
Rheumatologists 53,429 99,609
Archives of Disease in Childhood adc.bmj.com
Pediatricians 55,770 97,361
British Journal of Ophthalmology bjo.bmj.com
Ophthalmologists 22,272 39,459
British Journal of Sports Medicine bjsm.bmj.com
Sports physicians 48,303 104,120
Gut gut.bmj.com
Gastroenterologists 52,004 86,788
Heart heart.bmj.com
Cardiologists 31,217 59,869
Journal of NeuroInterventional Surgery (JNIS)jnis.bmj.com
Neurointerventionalists 3,532 12,074
Journal of Neurology, Neuroscience and Psychiatry jnnp.bmj.com
Neurologists 113,937 155,089
Thorax thorax.bmj.com
Respiratory medicine specialists 44,142 70,863
Please ask an advertising sales representative about statistics for any other BMJ Journal.
ONLINE RATES & SPECIFICATIONSSpecificationsRates
Format Pixels CPM*
Leaderboard 728 x 90 $65
MPU (Mid page unit) 300 x 250 $70
Skyscraper 160 x 600 $65
Super skyscraper 160 x 600 $65
Expandable skyscraper 160x600x240 $75
* CPM is the abbreviation for cost per 1,000 impressions, which refers to the number of times your advertisement is seen or downloadedontoaspecificpage.
File type GIFs (animated preferred) and Rich Media accepted, subject to production clearance
File size Up to 50kb
Deadline of receipt of material
5 working days prior to publication
Please note:
Advertisements are accepted subject to availability and BMJ approval.
ONLINE ADVERTISING
U.S. Advertising Opportunities 2015 | 5
THE BMJ & JOURNALS FROM BMJJournal Primary audience Circulation Frequency
The BMJ – InternationalPLEASE NOTE: The BMJ Clinical Research and General Practice editions reach 100k+ readers. Ask your sales rep for details.
Internal medicine specialists
12,000 Weekly
Annals of Rheumatic Diseases Rheumatologists 11,660 Monthly
Archives of Disease in Childhood Pediatricians 12,600 Monthly
British Journal of Ophthalmology Ophthalmologists 835 Monthly
Gut Gastroenterologists 3,105 Monthly
Heart Cardiologists 1,300 Bi-weekly
Journal of NeuroInterventional Surgery (JNIS) Neurointerventionalists 1,745 12 issues/year
Journal of Neurology, Neuroscience and Psychiatry Neurologists 1,000 Monthly
Thorax Pulmonologists 2,900 Monthly
Please ask an advertising sales representative about statistics for any other Journal from BMJ.
PRINT ADVERTISING
PRINT RATES & SPECIFICATIONS
Please note: Advertisements are accepted subject to availability and BMJ approval.
The BMJ – International BMJ Journals Specifications
Quarter page 4-color $3,700 4-color $1,310 Size-4-7/8"x3-1/2"
mono $1,980 mono $850
Half page 4-color $4,940 4-color $2,480 Horizontal-4-3/4"x7-3/8"Vertical-9-1/2"x3-1/2"
mono $3,700 mono $1,240
Full page 4-color $6,430 4-color $3,170 Bleed-11-1/4"x8-1/2"Trim-11"x8-1/4"Livearea-9-1/2"x7-3/8"mono $4,940 mono $1,770
Double-page spread 4-color $12,360 4-color $6,340 Twosingle,full-pagePDFfilesLeft and right-hand page Allow3/8"gutterbleed (3/16"oneachside)mono $7,430 mono $3,580
U.S. Advertising Opportunities 2015 | 6 bmj.com BMA House, Tavistock Square, London WC1H 9JR, UK
Advancing the practice of healthcare worldwide
Sharingthenewestideas,opinionsanddata. Developingtoolstomakeinformationaccessibleanduseful. Assistingmedicalprofessionalswiththeirongoingcme.Challengingconvention.That’swhatBMJdoes. Wehavebeendoingitsince1840.
Healthcare is increasingly global, but patients are individuals just like you andme,oftenwithfamiliesandresponsibilities. Sowhethermedicalprofessionals are prescribing drugs, allocating budgets or planning rotations,theirdecisionsaffectpeopleslives.
BMJ is committed to giving medical professionals, organizations and governments everything they need to get these decisions right.
Drawing on our rich heritage of forward thinking, we’ll do all we can to improve the experiences and outcomes of all those individuals who at some time or other become patients.
Tim Brooks ChiefExecutiveOfficer
BMJ
For additional information, or to reserve space, please contact:
Jim Pattis: [email protected] Kevin Dunn: [email protected] Jim Cunningham: [email protected] Charlie Meitner: [email protected] Tel: (201) 767-4170 Fax: (201) 767-8065
CONTACT US