the doctor is “in” : using the office hours concept to make limited resources most effective

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The Doctor is “In” Andrea Leszek | Catherine Courage Agile 2008 Conference, Toronto August 2008 Using the Office Hours Concept to Make Limited Resources Most Effective

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Page 1: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

The Doctor is “In”

Andrea Leszek | Catherine Courage

Agile 2008 Conference, Toronto August 2008

Using the Office Hours Concept to Make Limited Resources Most Effective

Page 2: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Safe Harbor Statement Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for our fiscal year ended January 31, 2008, our quarterly report on Form 10-Q for our fiscal quarter ended April 30, 2008, and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Leader in On-Demand Customer Relationship Management

First Ever Platform as a Service

Page 4: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

3 People in R&D 4 Major Releases Per Year

9 Years Ago at the Beginning of Salesforce.com

Smart Fast Innovative

Page 5: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

43,600+ Customers 1,000,000+ Subscribers

150 Million Transactions Per Day 300+ People in R&D

Rapid Success

Page 6: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

At a price…

Page 7: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

2000 2001 2002 2003 2004 2005 2006

Features Delivered per Team

Days between Major Releases

1 Major Release in 2006

Page 8: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

How did Development Services fit in?

Page 9: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Technical Writers Usability Analysts

User Interaction Designers

Page 10: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Each person assigned to multiple product development teams based on features being

developed

1 hour weekly meeting per team

Work spread out across entire release cycle

Page 11: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Critical to Product’s Success

Terms of Use: Product Works as

Documented

Key Values of R&D: Usability

User-Centered Design

Page 12: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

2000 2001 2002 2003 2004 2005 2006 2007

Features Delivered per Team

Days between Major Releases

Agile Transformation and Amazing Results

Page 13: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

How did Development Services fit in?

Page 14: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

All scrum teams got assigned writer, designer, and usability analyst

Page 15: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

68 % of Development Services staff assigned to 3 or

more scrum teams

%

* Source: Spring 2007 R&D ADM Survey

Page 16: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Not enough time for actual work

Multiple daily 15 minute meetings Multiple monthly sprint planning meetings Multiple sprint retrospectives and reviews

Timelines tighter

Work compressed

Frequent context switching

Page 17: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

No Change to Core Values

Page 18: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Results Not That Amazing for DS

* Source: Spring 2007 R&D ADM Survey

Page 19: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

“Hire More.”

“Not enough staff to cover teams adequately.”

“Not enough resources per team (for the amount of work to

be accomplished)”

“Lack of resources”

“One word: headcount”

* Source: Spring 2007 R&D ADM Survey

Page 20: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

2 Reduce the number of dedicated teams per DS staff member

Page 21: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Prioritize

Determine Complexity

Skills of PO Work with Execs

Page 22: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

How did we fill the gap?

Page 23: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Team-Driven Solution

Page 24: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Make it simple!

Predetermined time and locations

Self-Service

OH assignees self-organizing

Page 25: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

UE Office Hours

15 60 30 0 45

Discuss User Stories

Design Recommendations

Minutes

Review Artifacts

Page 26: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Technical Writing Office Hours

1 2 0 3

Determine Doc Needed

Final Fixes

Sessions

Draft Reviewed & Edited

Page 27: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Adoption

* Source: R&D Programs

Page 28: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Challenges

Page 29: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Successes: Viral Effect

Page 30: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Successes: Additional Staff Added

Page 31: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

“Effective on small features and small

teams.”

“Worked well for the small changes

we needed to make.”

“Good solution to getting small projects done that don’t require

a full-time person.”

“OH are very useful for those smaller issues/projects.”

Page 32: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Successes: DS Believes Agile Works

* Source: Spring 2007 & 2008 R&D ADM Surveys

Page 33: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective

Successes: DS is Having Fun

* Source: Spring 2007 & 2008 R&D ADM Surveys

Page 34: The Doctor is “In” : Using the Office Hours Concept to Make Limited Resources Most Effective