the diy marketers guide to a magnetic marketing
DESCRIPTION
There's a reason we don't do marketing plans well - if at all. It's that we focus on the plan and not the purpose. These 6 secrets will help you get out of your circle and into a world of marketing opportunitiesTRANSCRIPT
The DIYMarketers’ Guide to a Magnetic Marketing Plan
6 Simple Secrets to Actually Loving the Marketing Planning Process
Got a Marketing Plan?
Kinda….Sorta…Not Really?
How most of us feel about the words “Marketing Plan”
Because a “marketing plan” is not what we want
We want fabulous, profitable customers
So let’s call it
The “Whatever I want to accomplish” Plan
Be Famous
Be the Dominant Player
Best Experience
Best Quality
Technology Leader
It’s just another way of saying…
What do I have to do to get chosen?
Pssssssssssst
The Opportunities are OUTSIDE Your Circle
1You
Your Circle
Opportunity
Authenticity Sells2
Do What You Love for People You Love
3
If the “position” fits…Wear it
4
“F” the Format!
5FindFocus
Feel
Momentum is Everything6