the dissemination community of practice facilitators also include connie hawkins of region 2 ptac,...
TRANSCRIPT
Dissemination Strategies: What Works for Whom
Elaine Mulligan
Dissemination Community of Practice
January 26, 2012
The Dissemination Community of Practice Facilitators also include Connie Hawkins of Region 2 PTAC, Lisa Küpper of NICHCY, and Shauna Crane of the Mountain Plains RRC
Today’s Agenda
Who’s here? (Name and Role)
Exploring Mediums (what works for whom)
Measurement: It doesn’t count if you don’t count
it!
Who is here?
Name and Organization
Which audiences are you trying to reach? (e.g., working teachers, parents, state agency personnel)
Some dissemination mediums
Email marketing applications
Daily Facebook
posts
Wiggio
Google+
Website posts
What it takes: Money: $10 to
$150 per month Time: Initial
training/ experimentation, then a half hour per announcement
Scaffolding: Working through email blocks, managing bounces
Users reached: Best for private individuals, school districts, states
Integration with: Facebook, Twitter, link to website
Analytics: Great! Tracks opens, link clicks, more
What you get:
Email Marketing
What it takes: Money: $0 Time: Several hours
to build your page, then about a half hour a day to post and build connections
Scaffolding: Takes a while to break down veteran educators’ resistance
Users reached: Families, young educators, non-profit organizations
Integration with: Twitter, web page (can drive traffic)
Analytics: Embedded, with weekly reports
What you get:
Facebook Posts
What it takes: Money: $0 Time: A couple of
hours to set up and connect to partners, then manage in 5-minute increments
Scaffolding: Slow to build a following, but over time you will build a useful network
Users reached: Young professionals, professional organizations, non-profits
Integration with: Facebook, website (drive traffic)
Analytics: Several providers with some basic free info (we use TwitterCounter) – coming soon within Twitter
What you get:
What it takes: Money: $0 Time: Varies Scaffolding: This is
brand new – pages were just allowed in November 2011. It’s an emerging medium.
Users reached: Few – best for closed group. Circles allow targeted posts, Hangouts give FREE video conferencing
Integration with: Google Docs, all Google applications (including Google search!)
What you get:
Google Plus
What it takes: Money: $0 Time: An hour or so
to set up and connect to partners, then post as needed, with options for daily updates from group members
Scaffolding: Some learning curve
Users reached: Ideal for closed groups (invitation based)
Integration with: Email, iPhone app
Analytics: None
What you get:
Wiggio
What it takes: Money: Depends
on who has website admin status (staff or consultant)
Time: Varies Scaffolding: Can
be considerable – takes a skilled or fearless staff member
Users reached: All Integration with:
Facebook, Twitter, newsletter (be sure to DO the integration)
Analytics: Google Analytics (free)
What you get:
Website Posts
Let’s talk about it . . .
Measurement – it counts!
Google Analytics
Facebook Insights
Newsletter Opens
Google Analytics
Google Analytics 101 power point http://nichcy.org/wp-content/uploads/docs/dissemcop/GoogleAnalytics101.ppsx
Facebook Analytics
Twitter Analytics
http://www.readwriteweb.com/archives/top_twitter_analytics_tools.php
Newsletter Opens
Source Industry Open Rate
Mailermailer.com Education 11.5%
Marketingprofs.com Education 11.5%
Onlinemarketing-trends.com
Education/Training 13.46%
Mailchimp.com Education & Training 16.64%
Gregjordandesign.com Education & Training 16.64%
Melissadata.com Education 17.75%
Constantcontact.com Education and Services 19.0%
Average 15.21%
For more information . . .
NICHCY.org/dissemination Mashable.com www.NTEN.org
Or post/email this Community via: Dissemination community on
Tacommunities.org (http://tacommunities.org/community/view/id/5008)
TA&D Dissemination group on NING (http://tadnet.ning.com/group/dissemination)
Let us know how we’re doing!
Please complete the brief web conference evaluation at
http://survey.constantcontact.com/survey/a07e5hp91e9gx3oid4r/start