the digital marketing overhaul of bp
TRANSCRIPT
● Large presence, small impact.○ Content is forgettable
and boring.
● Generate interest, increase traffic.○ Achieve via contests and
current content.
Social Media
Social Media - Continued● Actively engage social media
followers.○ Provide interesting and unique
content.
○ Communicate with followers
via message, comments, etc.
Social Media - Continued● Social media can be a useful tool.
○ Public relations via social media can
make or break your brand image.
■ Can potentially increase brand
loyalty.
● Customers feel respected
and heard.
Internet Marketing
● Effective use of display advertising and search engine optimization.
● Ineffective use of email marketing.○ Content offers via email could
boost web and foot traffic.
Internet Marketing - Continued● Blog posts are not currently utilized.
○ Effective blogs can create a sense of community among the readers.
■ Brand loyalty can increase from positive interactions.
Mobile Strategy
● Mobile website not an issue.○ Modern design, easy
navigation, and
informative.
● BP has an app problem.○ No apps found via search.
Mobile Strategy - Continued● Did I stress the importance of apps?
○ Millions of people use apps daily.
○ Creates convenience for those on the go.
○ Increases brand awareness.
○ Potential to create or increase brand
loyalty.
Target Audience
● BP targets their audience in an effective manner.○ Adults
■ An exception would be legal drivers under 18.
Final Recommendations
● Implement at least one suggestion from the five categories.○ Social Media
○ Internet Marketing
○ Mobile Strategy
○ Target Audience
● A digital marketing overhaul will not be cheap.○ More than a dozen employees.
○ Seven figure price tag.