the digital future is now - john wheeler

The Digital Future Is NowJohn WheelerSVP Strategy and Emerging TechnologiesContent Solutions

1990s1990s1990s1990s 2010s2010s2010s2010s

Now they video, click, share, and tweet.Long ago, people danced.

Change is the Only Constant

Nothing is Simple Anymore


“Over the past 5 years, we have introduced more new business models than we had in the previous 193 years, in part because we are no longer limited by the physicality of books or journals.”

William PesceFormer President and CEO of John Wiley & Sons

Strategic Shifts in the Marketplace

* DBW/Forrester 2010 Publishing Executive Survey; ** Alphawise, Morgan Stanley Research; *** Gartner

“Multiple Standards to

Manage”

“Tablets are expected to be

the fastest ramping mobile

device.”**

“10+ Billion mobile devices with internet” **

“eBooks will be the most

dominant format by 2014”*

“185 Billion App

downloads by 2014” ***

“Complex business models

involving multiple stakeholders”

“Trend vs Fad?”

“4 out of 5 Executives felt their organizations would

need significant retraining to handle the digital future”*


“The ‘content continuum’ – the potential for expanding content and author brands into e-book, mobile and other digital content products – presents the largest opportunity I’ve seen in 22 years as a book publisher.”

Dominique RaccahPublisher and CEO of Sourcebooks

Opportunities in the Marketplace

Multi-Screen World

Majority of our daily media interactions are screen-based

ON AVERAGE, WE SPEND

4.4 HOURSOF OUR LEISURE TIME IN FRONT OF SCREENS

Evolution: User Interface

TEXT GRAPHICAL TOUCH

KEYBOARD MOUSE FINGERS

CREATION

COMMUNICATION

CONSUMPTION+ SHARING

PERSONALINTERNET

MOBILE INTERNET

User Interface

Input Device

Device Usage

Computing Cycle

Digital Platforms & Apps

Many publishers’ digital platforms are already profitable, and they expect profitability to grow significantly by end 2014

Publishers are producing many apps for many devices

US Trade Industry

US eBook sales to surpass printed book sales in 2017 (US$ billion)

Source: Global Entertainment & Media Outlook 2013 Source: Publishers Weekly, April 12 2013

Digital & Print Revenue %(2011 vs. 2012)

Dynamic Changing Market

44%OF EBOOK READERS PREFER TABLETS, UP FROM

37% IN AUGUST 2012

1billionusers on smartphonesand tablets

1.5 TRILLIONDIGITAL TRANSACTIONS

OVER

PER MONTH

ANDROID

BLACKBERRY

iOS

OT

HE

R

OP

ER

AT

ING

SY

ST

EM

S

1.5 MILLIONDOMAINS MEASUREMENT FROM 172 COUNTRIES

OVER

AMOUNT OF GLOBAL DIGITAL INFORMATION CREATED & SHARED (FROM DOCUMENTS, TO PICTURES, TO TWEETS) GREW

9 TIMES IN 5 YEARSTO NEARLY 2 ZETTABYTES IN 2011

World’s Content: Findable, Shared & Tagged

Global Digital Information Created and Shared, in zettabytes*

*1 zettabyte = 1 trillion gigabytes. Source: IDC Report “Extracting Value from Chaos”, 6/11

Mobile Usage is Skyrocketing

60%MOBILE INTERNET TRAFFIC

3%OF THE WORLD’S INTERNET TRAFFIC COMES FROM A

MOBILE DEVICE

M O N E T I Z A T I O N

129%OF THE MOBILE SECTOR IS GROWING.

ANNUAL GROWTH RATE OVER THE PAST 4 YEARS

OF ADULTS IN THE U.S. OWNS ATABLET OR E-READER

1.7billion unitsin 2015

Today’s Smartphone User

96%OF SMARTPHONE CONTENT CONSUMERS DOWNLOAD AN AVERAGE OF

36 APPS, 14% OF WHICH ARE PAID


ANDROID

BLACKBERRY

iOS

OT

HE

R O

PE

RA

TIN

G

SY

ST

EM

S


Video 22%

Entertainment Content 21%

Books 21%

Weather Content 19%


54%OF MULTIPLE MOBILE DEVICE OWNERS PREFER USING THEIR SMARTPHONE

Today’s Tablet User

74%USE THEIR TABLETS DAILY


98%OF VIDEOS WATCHED IS SHORT-FORM NEWS AND ENTERTAINMENT


PAID APPS ACCOUNT FOR

OF ALL TABLET APPS DOWN-LOADED IN THE PAST YEAR

23%

IN APPS SOLD IN 2012

$2.6B

A Rapidly Changing Part of Our Business


CREATION

CONVERSION

MARKUP

ENHANCEMENT

MANAGEMENT

DISTRIBUTION

Advancing the Business of Information

The Changing World of Education: MOOCs, Textbooks, and More

30 September 2013

Kate WorlockVice President & Lead Analyst, Education & Training

Presentation to Wiley

Digital is Up to 40% of the Total E&T Market26

The move to digital is picking up speed

By 2020, Print Will Be 30% of the MarketWhole course solutions will be almost 50%

Source: Outsell analysis

The Market’s Shape Changes FundamentallyPrint is important, but its market share is shrinking

Source: Outsell analysis

Digital Enables New Models of EducationChanging pedagogic practice

FlippedClassroom

AdaptiveLearning

VirtualLearning

Testing & Assessment

Teaching styles

Learning styles

Content

Pedagogy

Architecture

Assessment

And Impacts Multiple Areas of EducationInfluence ripples across the board

Adaptive solutions providers

e.g., Adapt Courseware

Content Providers Face Many CompetitorsIt’s no longer an insular market

Internal developers at educational

institutionsOER repositoriese.g., MIT OpenCourseWare

OER textbook creatorse.g., OpenStax College

Faculty creating their own content

Interactive textbook creators

e.g., Soomo Publishing

Competitive LandscapeKey players in the MOOCs market

32

MOOC StudentsInternational students, from a wide age range

33

Source: Coursera

Vendors as Partners

WHAT DOES THE

TYPICAL PUBLISHERASK US FOR?

MAKE IT

SIMPLE

MAKE IT WORK ON

MULTIPLE PLATFORMS

MAKE IT

LOW RISK

MAKE IT

GLOBAL

MAKE IT MAKE SOME

ECONOMIC SENSE

Multiple Device FormatsMultiple Output Formats

Competing Formats and Displays

ePUB2 ePUB3 .mobi .prc

enhancedePUB

PDF HTML5

Animation Video Audio Interactive Exercises End-of-Chapter Quizzes Citations Links Footnotes Maps & Geo-location RSS Feeds

Up the Ante with Media Enhancements

Production cycles Programming needs QA requirements Applicability to specific

delivery device(s) or player(s)

All with their own

Production? Integration?

Imbedded Downloaded from system

QA? Graceful degradation on limited devices?

Who owns the

Digital Asset Management

Describe & Categorize

Control and Protect Assets for appropriate use

Search & Retrieve

Dynamic Assets – Assets used for multiple iterations and various platforms

Bulk Edit

Content & Rich Media Assets: Interoperable

HTML5 Compatible

Desktop BrowserTablets

HTML5test.com

Distribute

Manufacture

What About the Money?

Basic Content Production

Conversion(s)

QA

Upload

Device-Specific Testing

Delivery Platform

Device

App Store(s)

e-Commerce

Vendors as Distribution Partners

Vendors as Distribution Partners

Internet

Snappify

App Stores

3rd Party Payments

3rd Party Publisher

Customer Web Browser iPhone/iPad Android Device

SnappifyWeb Server

SnappifyContent Server

Snappify AssetAutomation Server

StagingFTP Server

Gateway

Publisher Server

FTPServer

Publisher Operator

REST

HTTP/S

REST REST

REST

API Dependent

REST

FTP

FTP

HTTP/S (Web Forms and CSV)

Interactive eBooks

2014IS THE YEAR OF ENHANCED eBOOKS WITH ROBUST INTERACTIVITY

The Solar System and Beyond

1. What is the name given to planets like Jupiter and Neptune?

Gas Giants

Gas Monsters

Rocky Dwarves

Rocky Giants

2. Why does Saturn have a longer year than Earth?

Saturn is closer to the Sun than Earth

Saturn spins slower than Earth

Saturn is bigger than Earth

Saturn is further away from the Sun than Earth

PLAN & EXPECTATIONS

Embrace collaboration (Editorial, Digital, Technology, etc). Hard personnel/HR decisions to unify Print & Digital folks

Product Planning (Digital & Print output to be a part of Unified Strategy)

Provide ample professional development

Cultural Change for Print & Digital (i.e., Editorial to choose a programmer not just a copyeditor)

Communication & Periodical (Daily/Weekly review with various stakeholders)

Change Control Management / Governance

Develop a Pilot/Proof of Concept with Stakeholders and Sponsorships

A Marathon, Not a Sprint

64%equally important

8%more important

3%far more important

How important is

Innovation to the success of my

company compared to Operational Excellence?

2%far less important

23%less important

Traditional Workflow: Print First, Digital Last

Artwork

Author Manuscript

Print-Edit/Content Style

Copyedit / Proofread

Typesetting(InDesign/Quark/

3B2/XPP)PDF for PrintPDF

QC/QA

Content & Image

Extraction

Pre-Edit/Content Style

Transform to XML

XML Edit XML ParserQA

XML to HTMLHTM loaded

into Online/Product

Online QA

Release

XML (First) Workflow: Print First, Digital Last

Artwork

Author Manuscript





QC/QA

Export XML XML Edit

Transform to XML XML Edit

XML ParserQA

XML to HTMLHTM loaded

into Online/Product

Online QA

Release

Simultaneous Publishing: Print & Digital (XML intact)

Artwork

Author Manuscript





QC/QA

Export XML XML Edit

Transform to XML XML Edit

XML ParserQA

XML to HTMLHTML loaded

into Online/Product

Online QA

Release

Rich Media

Digital Only

Artwork

Author Manuscript


Copyedit/Proofread

Transform to XHTML XHTML Edit Parser/

QA

XHTML loaded into

Online/Product

Online QA

Release

Rich Media

Artwork

Author Manuscript

Copyedit/Proofread XHTML Edit Parser/

QAPublish Online &

Device QARelease

Rich Media

Online/Authoring and Publishing Platform

Unified Approach: Print & Digital

XML(Generate from

Manuscript)

Manuscript(Word)

TypeCoded/ CopyEdited Manuscript

XML imported into InDesign Master File

PDF Print PDF Proof

PDF for Print

InDesign Master File (New/Reused)

Final XML Export from InDesign File

Transform XML to EPUB

Edit/Update StyleSheet

EPUB Check/Validation

QA (Desktop/Mobile)

EPUB Distributed to Retailers

Rich Media/HTML5 Assets

XML Courses & Media Ingested into

Online Platform

QA (Online Platform)

eBook to Production/Live

Server

Edit/Digital Suppressions

applied to XML

Course Objectives & Assessments

XML Parser/Validation

XML First Production

Open Source eBook

Rich Media, HTML5, Course Cartridge & Assessments created using proprietary or open standards

Proprietary eBook

Proprietary Platform—eBook, Courses, Assessments & Interactive Assets

Structured Approach: Learning Object / Outcome

TEXTTEXT

ContentModules Pages Lessons Courses Curriculum

We’re not publishing PAGES, but publishing CONTENT as assets which are then organized by metadata dynamically into pages.

John O’DonovanBBC & Publishers Association

Challenges to Digital Transformation

No Risk

Slight Risk

Moderate Risk

Large Risk

Significant Risk

Innovation

Most Important Ingredients

Constraints

Digital First: Recent Publisher Announcements

As early adopters of the Mark Logic server and an XML-first workflow, we appreciate that UPSO uses these same tools to optimize discoverability.

We are convinced that features such as chapter-level tagging and chapter abstracts will encourage the use of our monographic content.

Ellen FaranDirector, The MIT Press


HarperCollins Expands Digital FirstThis spring saw a new push by HarperCollins to enhance its digital-first lines with the launch of Witness Impulse, a digital mystery, suspense, and thriller line that will release its initial ten titles in October under the William Morrow Impulse imprint.

Library JournalJune 14, 2013


Harlequin Expands Digital First EffortsHarlequin is expanding its publishing programs with the launch of new digital first initiatives. The Harlequin, Harlequin Teen, Harlequin Mira, and Harlequin HQN imprints will all publish e-book originals in the coming months.

Publishers WeeklyAugust 14, 2013

Video to Existing Content: Recent Announcement

Elsevier launches Open Video JournalPublisher Elsevier has launched a new open journal on gastrointestinal (GI) endoscopy that includes videos with each article. According to Editor Jürgen Pohl, the Video Journal and Encyclopedia of GI Endoscopy includes the videos because "many pathologies, current endoscopic techniques, and materials are too complex to be explained by conventional written articles.”

August 12, 2013

The past does not buy the future…the future must be built.

The road to the future can be built…But not if we insist on building it

with models from the past.

@JXPAXTON

Thank You

John WheelerSVP - Strategy & Emerging TechnologiesSPi Content Solutions

Core Services

High-Value Offerings Built on a Solid Base

Discovery/ Enrichment

Experience/New Media

Platforms/ Delivery

Technology

Strategic Value throughProfessional Services

High-Value Offerings Built on a Solid Base

Creating solutions to meet emerging needsCreating solutions to

meet emerging needs

Positioning the solution in the marketplace

Positioning the solution in the marketplace

MarketingMarketing

Research & DevelopmentResearch &

Development

The latest industry and market trends impacting

client needs

The latest industry and market trends impacting

client needs

Strategy & TechnologyStrategy &

Technology

Available on All of the Important Platforms

A Progressive Solution

Accept any content as PDF, XML or e-pub.

Content can contain audio/video/HTML5/Hyperlinking

Full bookmarking/Footnotes/Internal Linking

Distribute across a range of AppStores (Apple/Google/Windows)

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Support in-App single and subscription purchases

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Future Proof in Platforms or Devices

Each App is an online retail store to each Publisher

Handle all money matters relating to online sales

Full analytics on downloads and sales

$

Extensive Scope and Scale of Services

Encoding: 300+ M recs

Encoding: 300+ M recs

Publishing Solutions

ePublishing/Digital Solutions

Databases/Content Platforms

Content EnrichmentCustomer Support

ServicesMarketing Services

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Back Office ServicesBack Office Services

150+ FTEs150+ FTEs

18 publisher processes

18 publisher processes

Help DeskHelp Desk

EditorialEditorial

Project Management

Project Management

2+ M pages CE2+ M pages CE

3.5+ M pages3.5+ M pages

Peer Review SupportPeer Review Support

Prod EditorProd Editor

ProductionProduction

PE 500+ journalsPE 500+ journals

1M pages PM1M pages PM

eBookseBooks

New MediaNew Media

160 M pages Archive160 M pages Archive

Large Conversion Projects

Large Conversion Projects

ConversionConversion

550+ K pages test banks

550+ K pages test banks

300+ eBooks (Interactive)300+ eBooks (Interactive)

DB Design/ MaintenanceDB Design/

Maintenance

Platform MigrationPlatform Migration

DB Maintenance: 1M + records

DB Maintenance: 1M + records

Med / legal DBs SpMed / legal DBs Sp

High Volume Data Encoding

High Volume Data Encoding

Content Engineering

Content Engineering

Web Research: 5M + recs

Web Research: 5M + recs

SME SupportSME Support

Content Mining Content Mining

500K+ records scraped

500K+ records scraped

100+ SMEs (PhD/ Masters)

100+ SMEs (PhD/ Masters)

Web ScrapingWeb Scraping

Data enrichmentData enrichment

Business EditorialBusiness Editorial

Business ResearchBusiness Research

50+ FTEs50+ FTEs

2,000+ marketing materials created2,000+ marketing materials created

Custom e-ComnsCustom e-Comns

Creative ServicesCreative Services

Structuring ToolsStructuring Tools

Workflow ToolsWorkflow Tools

SPiCONSPiCON

SPiCESPiCE

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XPUBXPUB

IPFIPF

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Unified Approach: Open Standards

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NIMAS Section 508 DTB Audio Sync

Common Cartridge

QTI SCORM LTI

HTML 5 Flash Cards Audio Video Games

Multi-Channel Publishing

Marked-up Content

(XML/HTML5)

e-Books

PDF

Assessments

Courses

Accessibility

EPUB

Mobi / Kindle CourseSmart

VitalSource

Inkling

DocBookNLM

DITA/TEI

Typesetting(InDesign, Quark, 3B2)

XSLT

NIMAS

Section 508

Audio Sync

Learning Management Systems (LMS)

CC / SCORM

HTML

QTI

Examview / Respondus

Clickers