The concept of Integrated Marketing has changed. As we head towards the third decade of the digital century, the lines between “traditional” and “digital” have blurred, making our current communications landscape more integrated than ever before.

The full incorporation of digital into traditional brings a new set of challenges – and with it, incredible opportunities.

Gone are the days of broadcast communications to nameless, faceless masses. Today, the individual is king, and we need to invest time in research and understanding who we are speaking to lest we offend or mislead.

And we’re not speaking to an audience, but rather a user. The ease with which anyone with a digital device and an internet connection can become a platform in and of themselves means we, as marketers, are competing with more voices than ever before – authentic, real and relevant voices that are relatable to users.

If we do manage to get through to our target, conversation and interaction are our proof that the people we are speaking to are hearing us and that they are interested in what we have to say. Then, once we get the interaction, we need to be swift in our response or risk being seen as impersonal, disinterested or uncaring.

However, apart from these challenges, the opportunities to develop exciting, engaging and relevant paths of communication are virtually endless. Around the world, individuals, businesses and agencies are stepping off cliffs of perceived rules to fly into new territory - territory that inspires and delights both users and the industry. It is in this space of innovation and freedom of thought that we want to lead our industry.

THE DIGITAL CONTEXT

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DMASA Assegai Awards is the pinnacle of excellence in the world of Integrated Marketing in South Africa.

Not only do the awards serve to drive creativity and agility in the market, they bring the very best of the industry together to share knowledge, drive innovation and set ever-higher benchmarks.

Since our inception in 1998, the awards have been integral in driving interesting, exceptional and game-changing work in this space. Work that shifts bottom lines, and perceptions, in new and insightful ways – no matter the budget of company profile.

As custodians of the industry, we have taken the lead in recognising digital marketing as an essential component of the Integrated Marketing landscape. By recognising and rewarding those who are pushing boundaries in this ever-changing space, we aim to develop our talent and support our professionals towards international renown.

Each of our valued Assegai partners’ brands become imbued with the glamour of the gala event and the excitement of the leadup to it. In the long-term, they become aligned with the benchmarks of compliance and good corporate governance set out by the DMASA and they become de-facto ambassadors of the pursuit of outstanding work in the industry.

Our 2019 partnership packages, which extend across the Assegai Awards themselves into interactive and direct marketing for Southern Africa, come with a wide array of benefits, including:

• Branding at the gala event • The opportunity to present one of the awards• Access to a database of over 1 000 industry decision makers• A spot in our quarterly newsletter• Branding opportunities on our national tours• PR exposure and social media presence throughout the year• Radio and online presence• Assisting young IDM graduates into our industry

THE FOUNDATION OF EXCELLENCE

THE POWER OF PARTNERSHIP

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The highly anticipated 2018 Assegai Awards Gala Evening took place at the sophisticated Polo Room of the Inanda Club, Sandton. In a glittering celebration of the industry’s finest, 51 gold, 30 silver, 30 bronze and 44 leaders awards were presented.

Ogilvy Cape Town and Johannesburg walked away with 19 gold awards, Joe Public Connect took home eight golds and the title of Agency of the Year - and Clarissa Fleischer of Rogerwilco was named Young Direct Marketer of the Year.

“There are winners and losers, no middle of the road, and no awards for awards sake.” David Dickens, CEO: DMASA

2018 GALA EVENT

SPONSORSHIP TIERS

R150 000R50 000

Silver Partner

R250 000

Platinum Partner

Gold Partner

R500 000

Black Spear/Headline Partner

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Sponsorship element Details

GALA EVENT BENEFITS

Category sponsor

• 1 category sponsorship – Industry related

• Presentation of the category Award• Logo on holding screen (size,

duration, static, footer)• 2 VIP tickets to the event

General branding

• Branding on printed material• Digital display branding• Social media exposure during Awards

season

GENERAL PARTNERSHIP BENEFITS

Online PR exposure

• Included in all PR articles to our publication partnerships Mark Lives, Bizcommunity, Media Update & My Press Portal

Web presence• Logo on sponsor page• Hyperlink to your company website

Email marketing• Logo on email invite• Logo on reminder of Awards evening

email

Social media• Social media exposure during the

awards season

Package price R50 000

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Sponsorship element Details

GALA EVENT BENEFITS

Category sponsor

• 2 category sponsorship (2 industry related categories)

• Presentation of the category Award• Logo on holding screen (size,

duration, static, footer)• Company profile included in the

Awards script• 4 VIP tickets to the event

General branding

• Branding on printed material• Digital display branding• Social media exposure during Awards

season

GENERAL PARTNERSHIP BENEFITS

Online PR exposure

• Included in all PR articles within our publication partnerships Mark Lives, Bizcommunity, Media Update & My Press Portal

Web presence• Logo on sponsor page• Hyperlink to your company website

Email marketing

• Logo on email invite• Logo on reminder of Awards evening

email• Company profile mailer to our

database (15 000 contacts)

Social media• Social media exposure during the

Awards season

Package price R150 000

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Sponsorship element Details

GALA EVENT BENEFITS

Category sponsor

• 3 category sponsorship• Presentation of the category Award (4 Gold)• Logo on holding screen (Mid-screen large)• Company profile included in the Awards

script• 10 VIP Tickets to the event valued at R6 000

General branding

• Branding on printed material• Entrance Branding• Photo booth and backdrop co-branding• Digital display branding• Social media exposure during Awards season

GENERAL PARTNERSHIP BENEFITS

Online PR exposure

• Included in all PR articles within our publication partnerships Mark Lives, Bizcommunity, Media Update & My Press Portal

Web presence

• Logo on sponsor page• Hyperlink to your company website• Company bio on sponsorship page (limited

characters)

Email marketing

• Logo on email invite• Logo on reminder of Awards evening email• Company profile mailer to our database

(15 000 contacts)

Social media• Social media exposure during the

Awards season

Networking• Branding, VIP attendance at the breakfast

business network session

DMASA PARTNERSHIP

Training & Advocacy Workshops

• Free admission to the value of R10 000

Quarterly Newsletter • Branding in the Newsletter (15 000 contacts)

3 x National Tours (JHB, CT, DBN)

• Branding exposure to all participants

Newsflashes • Included in 6 newsflashes

Package price R250 000

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Sponsorship element Details

GALA EVENT BENEFITS

Category sponsor

• 4 category sponsorship• Presentation of the category Ward (4 Gold)• Logo on holding screen (Mid-screen large)• Company profile included in the event

Awards script• 10 VIP tickets to the event valued at R6 000

General branding

• Branding on printed material photo wall and backdrop co-branding

• Digital display branding• Social media exposure during Awards season

GENERAL PARTNERSHIP BENEFITS

Online PR exposure

• Included in all PR articles within our publication partnerships: Mark Lives, Bizcommunity, Media Update & My Press Portal

Web presence

• Logo on reminder of Awards evening email• Logo visible throughout the award season• Company profile mailer to our database

(15 000 contacts)

Email marketing

• Logo on email invite• Logo on reminder of Awards evening email• Company profile mailer to our database

(15 000 contacts)

Social media• Social media exposure during the

Awards season

Networking• Branding, VIP attendance at the breakfast

business network session

DMASA PARTNERSHIP

Training & Advocacy Workshops

• Free admission to the value of R20 000

YouTube/website interview

• Interview with CEO of DMASA

Quarterly Newsletter • Branding in the Newsletter (15 000 contacts)

3 x National Tours (JHB, CT, DBN)

• Branding exposure to all participants

Newsflashes • Included in 6 newsflashes

Package Price R500 000

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