the digital content world - oclc · media initiative to remake its ... film and tv assets. ......

Copyright © 1995-2009 Open Text Inc. All rights reserved.

Tom JenkinsExecutive Chairman and Chief Strategy Officer

Open Text Corporation

The Digital Content WorldMay 29, 2009

Open Text Corporation

Eugene RomanChief Information Officer

Copyright © 1995 - 2009 Open Text Corporation. All rights reserved.Slide 1

Open Text History – A Canadian Story

Started in Waterloo, Canada 1991

Put Oxford Dictionary online in 1991

1st Internet search engine in 1994

1st Yahoo search engine in 1995

1st Java based workflow in 1996

1st ECM Netscape product in 1997

Acquired Hummingbird in 2006

Largest ECM Vendor in 2007

The Law of Digital Disruption @ Work

Digital Content World of expected/unexpected consequences

iPOD’s, Blackberry’s, netpc’s, laptops, pvr’s, Apple-iances,

flat screens, digital Kindles, servers, and various compromise

devices will keep adding functionality and features…

Easy Prediction: Everything that can be digital, will be digital …y/n?

Appliances Create Content

Digital Disruption @ Work for >50 years now

Content CreatesAppliances

Phases of the Internet Evolution


Copyright © 1995-2009 Open Text Inc. All rights reserved.

The Cloud

Web 1.0

Web 2.0

Web 3.0

Mobile

Desktop

Content Explosion

The Digital Future is all about content…. as we don’t yet know it

Reproducible Word Gutenberg => Xerography

…many words

ReproduciblePicture Kodak => Digital Photography

…picture is worth a thousand words

ReproducibleMoving Pictures Silent Pictures => Videophones

..video is worth millions of words

Look for Massively Reproducible/Interactional Rich Content…. It may be worth billons of digital bits (value=infinite)

How much content?

32 million books100,000 films2 million songs10 billion web pages1 million newspapers


3-4 Petabytes WebContent/Month

Today - newspapers and email dominate

*FY05 Company Estimates

Pet

abyt

es


Core Content Enables…new things

Social Networks

WikiPodcasts

Blogs Folksonomies

CommunitiesVideocastingRSS

Social Bookmarking

Aggregators

Widgets

AJAX

IM

Core Content

Corporate Memory


Social Media is the new content

Copyright © Open Text Corporation 2008 - 2009. All rights reserved.Slide 10

Social Media Drives Content & Bandwidth

*FY05 Company Estimates

The amount of

content required for

one web page written,

spoken and video

recorded


This will have a huge impact on the amount of content……

Consumer Search & Knowledge

ERP - DatabaseContent is evolving with bandwidth and personalization. But there are no

rules.

There is no governing body of the Internet

content beyond commercial interests

and loose associations. That is good and bad.

Web 2.0 is Evolving into Social Media

Social Networks

Wiki

PodcastsCorporate Memory

Blogs

Web 2.0


Work Places Bloom into Social Media Places

Social Work Place

Social Market Place

Social Work Place

Corporate Memory

Web Sites Evolve with Rich Media

Slide 15

British Columbia’s Board of Tourism turned to Open Text for a quick deployment of a robust easy to use media management and distribution system for imagery as well as high-definition video for the 2010 Winter Olympics

Open Text was recently selected to provide the core asset management system for the BBC’s £100M Digital Media Initiative to remake its entire content production lifecycle from tape libraries to craft edit to digital distribution with Siemens as lead contractor.

Fox Films purchased Open Text’s Digital Media solution to manage global marketing collaboration for thousands of film and TV assets. They have recently leveraged the system for distribution of full long form content as part of broadcast operations.

BBC – Audience “digital reach” via Internet

Digital Media Initiative (DMI)On-demand content and multi-platform services Leverage the BBC’s assetsImproved metadata for reporting and auditingDeliver to an audience of 3 billion cell phone users

COMPUTER SCIENCE

COMPUTER SCIENCE

CREATIVITYCREATIVITY MARKETINGMARKETING

Compliance, Analytics, MobilityCompliance, Analytics, Mobility

Web + Rich Media + Social Networking + Security & Compliance

Social Media Requires Leadership in Many Areas

Moving away from keyboard entry


…and away from our desks

How do we make this easy?


Building Social Work & Market Places

Communities

The Future of Social Media

Application

Purpose

Network Complexity

(Users x CPUs)

11 InfiniteInfinite

EnablingEnabling

InfrastructureInfrastructure

ProcessProcess

EfficiencyEfficiency

CompetitiveCompetitive

InnovationInnovation

CM

1.0

CM

2.0

CM

3.0

The Cloud

90% Yet to be Invented

“Welcome to a Digital World …” Dr. Donald Chisholm (1979)

• A world of instant communication

• A world where “Information is Power” and is frictionless

• A boundary less “Glocal village” – Local/Global at the same time

• A world of highly useful, amazing and at times useless content

C2009 - THE DIGITAL CONTENT WORLD IS HIGHLY DISRUPTIVE

Are you ready for a Digital Content World ?

…where libraries are social media repositories/hubs&spokes



Thank You

the digital content world - oclc · media initiative to remake its ... film and tv assets. ......

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