1. The Digital Coconut TelegraphCaleb T. Carr, Ph.D. #PAMPICocoTel

2. Todays Topics1. What are social media?2. How to manage individual and professional identities online3. Social medias role in event management #PAMPICocoTel 3. Why the Coconut TelegraphThe jungle drums are beating, With tales of lastnight.Cause stories bear repeating, for everyones delight. Put it on the coconut telegraph, all the celebrationand the stress.Put it on the coconut telegraph, in 25 words or less. ~~ Jimmy Buffett Coconut Telegraph#PAMPICocoTel 4. A Moment for Introductions - Me Caleb T. Carr (@CalebTCarrPhD)o B.A., International Business Administrationo M.A., Interpersonal Communicationo Ph.D., Media & Information Studies Work Experienceo Radio sales & marketing; Vocational rehab.; Event manager Research Interestso Interpersonal and Organizational Intersections in New Media #PAMPICocoTel 5. A Moment for Introductions - You Heather Boyetteo Knows about the mad chickeno Also a mocha Wednesday-er Cameron Wickso From Lansdale, PAo Pats fan. Seriously? #PAMPICocoTel 6. What are social media? Online tools embedded in/with other media User-generated contento Value often generated by Drinking More likely to be interviewed, hired, +$3000 starting salary Positivity effect in social media info (Carr, 2012)o Employers see negative, no, or positive work disclosureso How does this effect how well they know you? Perceptions? #PAMPICocoTel 10. Effects of Social Media on Brand Carr & Hayes, 2013 National sample of N = 527 Exposed to blog post about D-SLR camerao Social (comment feature) vs. Asocial (no interactivity) Measures of:o Attributional Expertiseo Perceptual Attitude Toward Producto Behavioral Purchase Intention#PAMPICocoTel 11. Effects of Social Media on Brand Carr & Hayes, 2013 Socialness has little effect on perceptions of brand Socialness does matter for sender#PAMPICocoTel 12. The Power of Positive Media emphasizes negative Social media can facilitate positiveo impressions.o experiences.o interactions.#PAMPICocoTel 13. Controlling Your Online Identity Run like a scared wombat to Amish Country Strategically maintain & promote a positive imageo Think about both your messages and your mediumo Stinkybug@aol.com Follow Phineas & Ferbs advice Screen the Webkeep plugged in If you must go rogue, go anonymouso Change name, email account, insert characters #PAMPICocoTel 14. Monitor what people are saying#PAMPICocoTel 15. Considerations for Social Media You dont own the medium the users doo Learn from Taco Bell Embrace the socialnesso Interconnectedness (both via people and HTML) Monitoring, reaction, and moderationo Learn from Applebees Dont feed the trolls #PAMPICocoTel 16. So how do we integrate social media into planning? Plan ahead & Plan strategicallyo Integrate social media strategy when establishing event Be clear and consistento Identify which media to use (and how, and, why) Event-driven? User-driven? Mediated? Audio/Visual/Textual? Information? Networking? Backchannel? Uniform look/feel across platformso Think and pilot ideas Philadelphia-area Owners and Operators Philanthropy Whats the #hashtag?#PAMPICocoTel 17. How could we integrate socialmedia into planning? Identify networks and key network members Tap into established networks to assess audience interest Advertise via individuals networks Establish networks before an event Enable conversation/depth during an event Connect different resources/subgroups during events Facilitate continued dialogues after the event Follow-up after to assess event effectiveness#PAMPICocoTel 18. So How Do We Harness Social Media?#PAMPICocoTel 19. The Digital Coconut TelegraphCaleb T. Carr, Ph.D. ctcarr@ilstu.edu #PAMPICocoTel