ΕΔΕΕ – Τομέας Aμεσου Μάρκετινγκ

The Digital Challenge

Marketing & Media Ecosystem 2010

• A joint cross-industry study between the IAB, ANA (Association of National Advertisers), AAAA (American Association of Advertising Agencies).

• The study was conducted so as to identify the ways in which the complex media environment is reshaping the marketing ecosystem.

• It was based on responses from over 250 marketers as well as in-depth interviews with over 75 leading marketers, agencies, and media company senior executives (CMO, CEO and VP).

http://www.iab.net/insights_research/iab_news_article/64401?o12499

Marketing as a Conversation

Listen, facilitate and create advocacy. Marketing is less about pushing messages at consumers and more about co-creating experiences with consumers.

Marketing + Math

Data quality, quantity, and accessibility have brought math to marketing. New digital tools, predictive models, and behavioral targeting will turn insight into foresight.

Mind the Gap

Marketing spending in digital is far from commensurate with consumer behavior shifts – when will the divide between traditional and nontraditional media end?

The “Digitally Savvy” Organization

Technology without the an aligned organization, the right talent, and a progressive culture is inadequate. Functional skills are rising to the level of brand strategy.