the digital automotive industry
TRANSCRIPT
The Digital Automotive IndustryHolger MasserGlobal VP, Industry Business Unit – AutomotiveMarch 2016
Global light-
vehicle sales
will grow to
more than
111 million
by 2020.
Global light-
vehicle sales
will grow to
more than
111 million
by 2020.
There will be
more than
US$100 billion
in potential
value of
mobility
services by
2035.
Global light-
vehicle sales
will grow to
more than
111 million
by 2020.
There will be
more than
US$100 billion
in potential
value of
mobility
services by
2035.
More than 250 millionconnected vehicles will be on the road in 2020.
Automotive is entering a new age of mobility.
Strong forces will reshape the 130-year-old automotive business model.
Digital data will continue to expandexponentially.
Connectivity –30–50 billion connected devices by 2020
Mobility and services instead of vehicles
Sustainability, based on diverse energy sources
Consumer behavior will change to desire transportation rather
than ownership.
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SAP envisionsthe digital automotive network.
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Reevaluate
Business models
Business processes
Work
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Source: Shell energy scenarios 2050, 2015
Reimagine
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Source: Shell energy scenarios 2050, 2015
Reimagine
Multimodal with integrated services
Energy efficient
Digitally connected
Omnichannel
Business models
Business efficiency
Accelerated breakthrough technology
Lower cost of operations
Business processes
Engagement transformed
Predictive, automated, and
self-learning
Customers becoming advisors
Work
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E-car driver logs on to the onboard system and enters desired destination
!
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Navigation system compares calculated distance with available battery power
E-car driver logs on to the onboard systemand enters desired
destination
!
19© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Navigation system compares calculated distance with available battery power
Available battery power does not cover the required distance
E-car driver logs on to the onboard system and enters desired destination
!
20© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Navigation system compares calculated distance with available battery power
Available battery power does not cover the required distance
SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution
E-car driver logs on to the onboard system and enters desired destination
?
21© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Navigation system compares calculated distance with available battery power
Available battery power does not cover the required distance
SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution
Reachable recharging station is checked for availability and reserved
E-car driver logs on to the onboard system and enters desired destination
?
22© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Navigation system compares calculated distance with available battery power
Available battery power does not cover the required distance
Solution for alternative mobility options is provided to the driver
SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution
Reachable recharging station is checked for availability and reserved
E-car driver logs on to the onboard system and enters desired destination
?
23© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Navigation system compares calculated distance with available battery power
Available battery power does not cover the required distance
Solution for alternative mobility options is provided to the driver
TwoGo ridesharing is offered
SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution
Reachable recharging station is checked for availability and reserved
E-car driver logs on to the onboard system and enters desired destination
?
24© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Navigation system compares calculated distance with available battery power
Available battery power does not cover the required distance
Solution for alternative mobility options is provided to the driver
TwoGo ridesharing is offered
SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution
Reachable recharging station is checked for availability and reserved
TwoGo ridesharing is accepted, and the driver is billed
E-car driver logs on to the onboard system and enters desired destination
?
25© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Navigation system compares calculated distance with available battery power
Available battery power does not cover the required distance
Solution for alternative mobility options is provided to the driver
TwoGo ridesharing is offered
SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution
Reachable recharging station is checked for availability and reserved
TwoGo ridesharing is accepted, and the driver is billed
The driver is taken to the final destina-tion; other products and services are offered to the driver
E-car driver logs on to the onboard system and enters desired destination
26© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Engaged providers across the network
to serve customer
Faster response to customer needs
Higher profits with smarter and more
timely services
New revenue streams
Opportunity for additional revenue
from selling and up-selling services
Higher customer satisfaction and
loyalty
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Source: Shell energy scenarios 2050, 2015
Workforce engagement
Digital Core
Supplier collaborationBusiness networks
Assets and the Internet of Things
SAP HANA Cloud Platform
Customer experienceOmnichannel
SAP HANA platform
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Source: Shell energy scenarios 2050, 2015
World-class automotive companies trust SAP.
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Get started
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Get started 1 Strategy alignment
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Get started 1 Strategy alignment
2 Opportunity assessment
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Get started 1 Strategy alignment
2 Opportunity assessment
3 Solution road map and ROI
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Get started 1 Strategy alignment
2 Opportunity assessment
3 Solution road map and ROI
4 Value realization
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Governance
Get started 1 Strategy alignment
2 Opportunity assessment
3 Solution road map and ROI
4 Value realization
35© 2015 SAP SE or an SAP affiliate company. All rights reserved.
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