@cathycracks

the designer’s view to anti-sexism from the front: Frontend in wonderland 2015

Cathy Wang @cathycracks

@cathycracks

PATATINA1. little potato 2. a pretty / cute / faceable girl 3. vagina

@cathycracks

“when you grow up, you can marry a doctor or a lawyer”

- Mom. 30 years ago

@cathycracks

I wanted to marry a tree

@cathycracks

the perception of gender

@cathycracks

Cathy Wang@cathycracks

Nomadic Vancouverite found mostly in Europe.

Business design & Experience Strategy Consultant London. UK

I spend a lot of time thinking about the future, systems, and the interconnectivity of world around us.

@cathycracks

the empathy role“cathy, can you book the follow up meeting?”

@cathycracks

Life is a non-stop research project

as a designer

@cathycracks

Always design a thing by considering it in its next larger

context — 

a chair in a room, a room in a house, a house in an environment, an

environment in a city plan.Eliel Saarinen

@cathycracks

context shift reflect onwards

thinking about gender

> > >

@cathycracks

context

The culture, the history

@cathycracks

What does gender mean

@cathycracks

@cathycracks

“Block up to 99% of UV rays, women can drive to the grocery store confident that they are not

increasing their chances of wrinkles.”

honda fit

@cathycracks

Women account for 85% of all consumer purchases including everything from autos to health care.http://thenextweb.com/socialmedia/2012/01/24/the-top-30-stats-you-need-to-know-when-marketing-to-women/

@cathycracks

@cathycracks

@cathycracks

shift

the changing times

@cathycracks

23%higher median household income

24%more equity in their homes

LGBT

@cathycracks

starting from the girlsand changing the perception

@cathycracks

@cathycracks

women shouldn't have rights women shouldn’t vote women shouldn’t work women shouldn’t box

gender, in other places

@cathycracks

@cathycracks

We've begun to raise daughters more like sons... but few have the courage to raise our sons more like our daughters.- Gloria Steinem

@cathycracks

what does a man look like?

@cathycracks

what does a man look like?

@cathycracks

what does a man look like?

@cathycracks

is this what men look like?

@cathycracks

@cathycracks

gender inequality, from the man’s view

@cathycracks

Culture Behaviourinforms influences changes

Context

@cathycracks

reflect

a look at the now

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leadership books

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women leadership books

@cathycracks

Double Outsiders: How Women of Color Can

Succeed in Corporate America

@cathycracks

How to work successfully with

black colleagues and customers

“this approach prepares white men to deliver better results, by building more

effective relationships with black employees and customers.”

@cathycracks

Understanding your male ego: becoming a

better leader.?“I guess I can understand why

people would call me an asshole.” - David Brent.

@cathycracks

onwards

moving forward

@cathycracks

the gender shifts

boundaries identities complexity

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gender boundaries blurred conception of emotional roles and landscapes

@cathycracks

gender identities fluid transformation based on our will

@cathycracks

gender complexity normalized and casual lifestyle choice

Dutch photographer Sarah Wong has documented the lives and experiences of a group of children who have transitioned -- or are in the

process of transitioning -- to live as their authentic selves.

@cathycracks

understand the gap

bridge the gap

@cathycracks

what if.. there’s no gap?

@cathycracks

a campaign that promotes sponsoring a girl to receive proper education in a developing country.

Using facial recognition to only be shown to female.

because I am a girl

by Plan UK

@cathycracks

As designers, we design for human behaviour, on top of our understanding of culture.

We craft the future that we want to live in.

@cathycracks

projected self

55%non-verbal

7%verbal

38%paraverbal

Silent message - Albert Mehrabian (1971)

@cathycracks

a behaviour, even a non-behaviour, is a

communication“One cannot not communicate.”

- Paul Watzlawick

@cathycracks

digital selfreconstructed remapped reinvented

@cathycracks

> >

gender biased

the progression in thinking

emotion focused

Past Now Future

gender targeted

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imagine….

the disappearance of baseline

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sex is survival

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emotion driven goalsthe 436 questions on match.com

questionnaire

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Devices as human

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Singularity love

@cathycracks

so, remember my tree?

@cathycracks

Thank you

from the front: Frontend in wonderland 2015

Cathy Wang @cathycracks

@cathycracks

I have collected most of my researched in one place. antisexism.tumblr.com

Please feel free to submit to it and go through it.

@cathycracks

http://www.honda.co.jp/Fit/webcatalog/type/shes/

References

Honda fit

Cathy Wang@cathycracks

CreditMixed gender by Amy Hu from the Noun Project

Transgender Children Appear As Their Authentic Selves In Stunning Photo Projecthttp://www.huffingtonpost.co.uk/2015/06/04/transgender-children-sarah-wong-photo-project_n_7510728.html

http://www.jeongmeeyoon.com/aw_pinkblue.htmThe pink and blue project

https://www.youtube.com/watch?v=owGykVbfgUE

Old Spice | The man your man could smell like

https://www.youtube.com/watch?v=2AdViveJYD0Kate Upton Carl Jr. Ad

http://www.lettoysbetoys.org.uk/Let toys be toys

http://always.com/en-us/about-us/our-epic-battle-like-a-girl#likeagirl

http://www.amazon.co.uk/Silent-Messages-Implicit-Communication-Attitudes/dp/0534000592

Silent Messages: Implicit Communication of Emotions and Attitudes

http://www.gizmag.com/researchers-develop-emotion-sensing-responsive-computer-interface/17433/

emotion detecting robot

http://mashable.com/2015/08/04/i-look-like-an-engineer/#vG4ilQdaKak2

#ILookLikeAnEngineer