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The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan The Design Management Program, M.Des Bezalel Academy of Art and Design

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Page 1: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process

A Case study: The wind energy industry in Israel

By: Sarah Auslander

Advisor: Michal Eitan

The Design Management Program, M.Des

Bezalel Academy of Art and Design

Page 2: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

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The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

Part 1. The Designers Role in an Innovation Driven Development Process

Page 3: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

Part 2. The Designers Role in The Wind Energy Industry

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WHAT IS INNOVATIVE ABOUT THE WIND INDUSTRY?

TYPICAL INNOVATION PROCESS. THE CHALENGE.

THE DESIGNERS ROLE. A GAP.

Page 4: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

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LITERATURE REVIEW INTERVIEWS

Page 5: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

מגישה_שרה אוסלנדר מנחה_מיכל איתן

רוח היא תנועה של חלקיקי אויר רבים יחד בכיוון מסוים

מקומו של מעצב בתעשיית אנרגית הרוח

GWEC global wind report 2007: 1מקור:

2 :WWEA press release, Feb.. 21, 2008

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The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

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The Industry- facts

94.23 GW INSTALLED WIND POWER SUPPLY 1% OF THE WOLDS’ ELECTRIC DEMAND

24% GROWTH PER YEAR SINCE 2004

40% OF WEST DENMARKS’ ELECTRICITY FROM WIND

37 B$ IN 2007

ESTIMATED 170,000 GW INSTALED 2010

350,000 PERSONS EMPLOYED AROUND THE WORLD

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Page 6: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

The Industry – influencing factors

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POLICY. SOCIETY.

TECHNOLOGICAL ADVANCE.

PRICE OF OIL.

POLTICAL STATE & STABILITY.

Page 7: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

מגישה_שרה אוסלנדר מנחה_מיכל איתן The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industryמקומו של מעצב בתעשיית אנרגית הרוח

The Industry – about wind

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Page 8: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

The Industry – wind turbine

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Page 9: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

The Industry – wind turbines

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Page 10: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

The Industry – innovative?

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Page 11: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

The process

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Page 12: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

מגישה_ שרה אוסלנדר מנחה_ מיכל איתן The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industryמקומו של מעצב בתעשיית אנרגית הרוח

The process

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Page 13: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

The process

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Page 14: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

The process

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Page 15: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

The process

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Page 16: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

סיכום תעשיית

אנרגית הרוח

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

The process

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Page 17: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

The process

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Page 18: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

The Designers Role

MODULARIZING THE POWER INDUSTRY

AIDING THE INDUSTRIES RELATIONSHIP WITH THE CONSUMERS

CHANGING THE INDUSTRIES CONCEPT OF TURBINES FROM TECHNOLOGY TO PRODUCT

CHANGING THE CONSUMERS COCEPT OF ENERGY FROM UTILITY TO PRODUCT

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Page 19: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

The Gap

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Page 20: The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

THANK YOU.