the designers duty
DESCRIPTION
My presentation for Web Design Day 2010.TRANSCRIPT
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The Designer’sDuty
JON DASCOLAJonDascola.com@dascola
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We www.
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What is our duty?
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Web designers, your job isn't to hide information people want behind bells & whistles and other flashy crap.That's a politician's job.@AngryPaulRand
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The purpose of art is to inform and delight. You can’t get much better than that.– Milton Glaser
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– Frank Chimero
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– Frank Chimero & Jon Dascola
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Our work must first inform, then persuade and finally delight.
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Inform
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Form follows function
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Good typography
Good layouts
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Good typography
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Typography has one plain duty before it and that is to convey information in writing.–Emil Ruder, Founded the Basel School of Design
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Good layouts
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The grid system is an aid, not a guarantee.– Josef Muller-Brockmann
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Persuade
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Now that we are communicating clearly, lets make sure we have something to say
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Storytelling
Visual Branding
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Storytelling
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‘Thou shalt not’ is soon forgotten, but ‘Once upon a time’ lasts forever.—Philip Pullman
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Visual branding
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Delight
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Add the finishing touchesto make your work stand out. Make people happy.
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Interactions
Surprises
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Interactions
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It’s not a usability issue.It’s an engagement issue.— Me?
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farukat.es
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farukat.es
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Surprise
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” Has too much usability talk dehumanized the web?
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A long time left. Grab a Snickers.
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Remember, our work must first inform, then persuade and finally delight.
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www. Us
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The Designer’sDuty
JON DASCOLAJonDascola.com@dascola