the dell story

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An overview of what Dell is about - our purpose and mission, our commitment to our customers, our leadership across various areas including global community giving, our analysis of industry trends, our growth strategy, and how we give you the Power to Do More!



Todays Dell

Global Marketing

Dell today

Technology has

always been about

enabling human


-Michael Dell


Global Marketing

Our Purpose Delivering technology solutions that enable

people everywhere to grow and thrive

We give customers the power to do more

We make technology that works in service of our customers

We make the complex simple

We make the powerful easy to use

We drive out inefficiency

We deliver superior long-term value


Dell today

Global Marketing

Our people believe Its about our customers. Not us.

We listen. And we learn.

We strive to improve.

We deliver for the long-term.

We embrace innovation.

We are about results, not theory.


Dell today

Global Marketing

Scalable Growth We enable flexibility and growth across customers entire business

Practical Innovation We drive innovation while focused on practical business results

Faster Results We are results-focused. We deliver fasterr and increase overall value.

Secure Productivity We maximize the productivity and security of your evolving workforce


The Dell difference We provide technology solutions that enable our customers to drive results, create competitive advantage and expand their opportunities

Dell today

Global Marketing

Our leadership


Global Marketing

95% Of Fortune 500 companies choose Dell #1 iSCSI storage provider in the world 9M Customers connected through Dells online communities and social media sites 1B+ Visits to every year

39% Of density-optimized servers used worldwide for cloud, Web 2.0 and high performance computing are Dell

100% Of G20 governments choose Dell 500,000 Custom configurations processed every day #1 PC provider in India, one of the worlds fastest-growing markets

10M Small businesses served by Dell

2M Times Dell is Googled every day


Our leadership

Leadership in service to our customers

Global Marketing

Top 50 Named on Diversity Inc.s Top 50 companies for diversity

1st To offer 100% renewable bamboo product packaging

Top 5 Ranked in top 5 of Newsweek Greenest Companies in America for past three years; Computerworld 2011 Top Green-IT vendor

1st To ban the export of e-waste to developing countries in 2009

1st To offer free global recycling for consumers in 2006 still the largest take-back program in the country

Lifetime CarbonFund Lifetime achievement award


Our leadership

Leadership in the communities we serve

Global Marketing

Making a meaningful difference in underserved communities by using Dells technology solutions, resources and know-how

In FY12, Dell gave $44.1M up $9M over prior year, impacting more than 3M children

Dell team members contributed 419,000 volunteer hours, more than double the prior year.

Dell supports pediatric cancer research with technology through a unique partnership with the Translational Genomics Research Institute and the Neuroblastoma and Medulloblastoma Translational Research Consortium to accelerate treatment

The Dell Social Innovation Challenge engaged more than 1,450 teams in a global competition that helps university students working to solve social problems to scale their ideas and make a positive impact on their communities


Dell today

Leadership in Giving

Global Marketing 10

Industry trends

Global Marketing

2x IDC estimates that the Digital Universe will double every 18 months

44x By 2020, the Digital Universe will be 35ZB - 44 times as big as it was in 2009

3 billion people will connect electronically via mobile or Internet technology by 2014

$420 billion 2012 IT spending in emerging markets an increase of 10.4% over 2010





















$73 billion worldwide spending on Cloud Services by 2015




Industry trends


Global Marketing

Businesses and organizations IT spending in 2012 expected to increase to $1.7T around three key areas (IDC): Mobility

Cloud computing


IT taking a more strategic role in businesses and organizations

Consumerization of IT driving additional complexity


Consumer behavior driving ubiquitous computing, always- on connectivity and anywhere, anytime mobility.

Generation Y will make up 48% of the global workforce by 2020 (Forrester)

In 2011, over 1 billion people will access the Internet through (non-PC) mobile devices (IDC)


Industry trends

Customer needs are changing.

Global Marketing

Consumerization of IT


Explosion of data

Emerging markets growth

Alternative computing platforms

Corporate IT complexity

Market dynamics

Global Marketing

End-User Computing

Servers, Storage, Networking Virtualization


AIM Systems Management

Modular Data Centers


Fluid Data Architecture

SAN & Scale-out NAS


Services, Security & Cloud

Multi-vendor support

BPO & applications

IT infrastructure outsourcing

Security & cloud

ITaaS, SaaS, PaaS

End-User Computing

Flexible & optimized value chain

Mobility solutions

Tablets & smartphones

Desktop Virtualization



Dell Today

Our growth strategy Empowering IT and organizations to achieve their full potential by

delivering solutions and services that create competitive advantage

Software Systems



Data protection

Cloud integration

Global Marketing

$62.1 billion total revenues

$5.5 billion cash flow

$18.2 billion cash and investments

33% of revenue and

50% of gross margin generated by data center solutions

27% CAGR in Dell China revenue over 12 years

$1.6 billion revenue in India

$10.2 billion software distribution and peripherals business


Dell today

Our FY12 financial strength

Global Marketing 16

Our customers

Global Marketing

We want to help every person at every age and in every profession achieve their potential from the 4-year old starting school to a data center systems administrator to the CIO of a global corporation.

95% of global Fortune 500

10 million small businesses

400,000 classrooms

Every G20 government

200,000 physicians

75,000 channel partners

60,000 retail locations


Our customers

Who we serve

Global Marketing

More than 103,000 team members

65% of Dell team dedicated to servers, storage, networking and services

7,000 team members in China

23,000 team members in India

12 solutions centers in 2011, 10 more in 2012

R&D centers in Israel, Silicon Valley and Austin

120,000+ Dell systems shipped each day; more than 1/second


Our reach Serving millions of customers In 180 countries

Our customers

Global Marketing

Only Dell could demonstrate the global capabilities and fast delivery times we needed. -Dirk Vandenhirtz, Chief Executive Officer, LemnaTec, (Germany)

The Dell team helped us make the most of our existing investments. We have a strong, long-term relationship with Dell. Theyre not just selling us equipment, theyre assessing our needs and working with us to design integrated long-term solutions. -Don Reece, IT director, Pembina Trails School Division, (Canada)

We soon realised that Dell understood our industry everything from the technology needed to design an F1 car, to our requirement for trackside laptops and storage that could withstand extreme temperatures and vibrations. -Bill Peters, Head of IT, Team Lotus, (United Kingdom, Malaysia)

We have never experienced the level of support we receive with Dell. Support from Dell has always been amazing. -Matthew Moore, CEO, rt health fund (Australia)

Dell always offers us innovative suggestions on how to improve our infrastructure, including providing readiness for our IT staff, which helps us to manage our infrastructure more effectively. -Frank Wang, Chief Executive, Easou (China)


Our customers

What our customers tell us

Global Marketing

Dells efficient IT strategy enables customers to free critica


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