the data geek's guide to social media management - #smmw14
DESCRIPTION
Presentation on Social Media Analytics for Social Media Marketing World 2014 in San Diego, CA. With the massive amount of social data available, how can brands and agencies use insights to their advantage? Detail Social Analytics can uncover trends and best practices across major Social Networks like: - Facebook - Twitter - Instagram - Tumblr - VineTRANSCRIPT
April 11, 2023Design ©2014 Social Media Examiner, Content Copyright Presenter • Do not distribute
The Data Geek’s Guide to Social
Media Marketing
Presented by @jeffgibb
Presented by @jeffgibb
Simply Measured at a Glance
Trusted by 700 Customers, including 200 Digital Agencies and 35 of the Top 100 Global Brands
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Simply Measured at a Glance
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Simply Measured at a Glance
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Today’s Primary Data Source
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Interbrand 100 – Best Global Brands
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Do we really need data in social?
We All Know that Social Media is
Big
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Source: Search Engine Journal
Brands Have Clearly Arrived
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But, It’s Still Relatively Early For
Marketers
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Social is Becoming Increasingly
Complex
There are at Least 8-10 ‘Major’ Social Networks
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Social is Becoming Increasingly
Complex
Networks Change Every Month
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Social is Becoming Increasingly
Complex
New Networks are Constantly Emerging
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What Works For Leading Brands in
Social Media?
We’ve Seen Common Threads in
The Data…
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Visual
Consistent
Dedicated
Experimental
Visual
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Consumers Creating Visual Content
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Visual Content on Facebook
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Visual Content on Tumblr
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Dedicated and Around the Clock
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Dedicated / AroundThe Clock
Leading Brands Build Programs To
Respond
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91% YoY Growth
Activity of CS Handles has Increased
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The Best of Both Worlds
Top CS Brands Respond Quickly and at a High Rate
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Consumers Are There Around
The Clock
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@AskAmex Aligns with Customer Demand
Consistency
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Audi On Instagram
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Cross-Channel Assets
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Experimental
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Experimenting with New Features
Brands Adopt Facebook Hashtags
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Experimenting with New Content
Types
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Lululemon Adopts Instagram Video
Experimenting With Community
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Coordinated & Integrated: Starbucks
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Coordinated & Integrated: Amex
As Transactions Emerge on Twitter, Amex will be Ahead of the Curve
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Brands Begin Talking to Each Other on
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Brands Begin Talking to Each Other on
3 Weeks Later…..
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Data Driven Strategy by
Network
Data Driven Strategy by Network
Facebook’s Usage Total is Staggaring
“Facebook currently has more users than the entire internet had in 2004.” – Internet World Stats
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Facebook has 3x Penetration of
Online Adults
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Facebook – Highest Frequency of Use
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Facebook - Organic Reach is Declining
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As of Last Week…
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Data Driven Strategy by Network
Twitter – Images Have Become a Game
Changer
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The Expanded Image has +2x the Engagement
Twitter – Images Have Become a Game Changer
Twitter – Expanded Image Views
Expanded Previews have doubled the Engagement per Tweet on pic.twitter.com Photos for Top 100 Brands.
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Twitter – The Domination of
pic.twitter
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Data Driven Strategy by Network
Instagram Boasts Highest Engagement Rate
Mercedes-Benz has over 400% Engagement as a % of Audience
Brands are Lucky to Grab 15-20% on Facebook or Twitter
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Instagram Emerges as the Fastest Growing Audience
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Instagram Consistently has the Highest Growth Rate for Top Brands
Top Performing Post – Mercedes-
Benz
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83% of Instagram Posts by Top 100 Brands includes at least 1 hashtag
Instagram - #instacars vs.
#mercedesbenz
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Data Driven Strategy by Network
Tumblr – Longest Shelf-life
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Tumblr – MTV’s Visual Network
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Several Content Types, but all Roads Point to Visual
Tumblr – Breaking down MTV’s
Photos
2/3 of MTV Tumblr Photos are GIFs
Most Engaging Post in March is an Image of a Tweet
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Data Driven Strategy by Network
Vine – Impact on the Super Bowl
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2 Winners on Super Bowl Sunday
Vine – Emerging as a Key
Advertising Tool
Arnold & Ian Starred on YouTube, Vine and Network T.V.
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Vine – Leveraging Twitter to Broadcast
Engagement on Vines Posted on Twitter Tell the Story
Performance Within Vine is a Secondary Success Metric
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Vine – Piggy Backed on Super
Bowl Ads
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Vine – Tide’s Creative Impact
23 Vines Timed with Super Bowl Ads and Mentioned Other Advertisers by Name
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Let the Data Guide You!
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Have a Question About Anything?
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Let us know!
- Ask now
- Come see us at the Simply Measured booth
Our team will follow up
We will do our best to get you an answer about a brand, an industry or a trend you’ve
noticed.
The team will do some research and follow up with you (and likely write a blog post
about it).
Let’s Stay In Touch@jeffgibb
@simplymeasuredsimplymeasured.com/blo
g