the data driven business attributes 2nd big data summit nov 2013
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Presentation delivered at 2nd Big Data Summit in November 2013, in San FranciscoTRANSCRIPT
Mario Faria
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The Data Driven Business Attributes
Mario Faria
http://www.linkedin.com/in/mariofaria/ www.slideshare.com/fariamario
Twitter : @mariofaria San Francisco, Nov 14th 2013
Chief Data Officer at ServiceSource
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We are the market leader
Software Hardware Networking Healthcare & Life Science
New Markets (XaaS and Industrials)
$9B Recurring Revenue under management 47 seconds A renewal is closed
LOCATIONS WORLDWIDE:
145+ Engagements worldwide
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1963
50 years ago
In
In
1977
36 years ago
The Voyager 1 had 3 computers with 68Kb of memory and 8K opera@ons
per second
First iPhone had a thousand more
computing power than the Voyager 1
The NSA's Utah Data Center, 25 miles south of Salt Lake City
How is NSA storing / accessing / analyzing / combining / making sense of all this data ?
How long will it take un@l we have all the
power in our companies, homes and
mobile devices ?
2014 will the year of the wearable
computer and sensors
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Data is the oil of the 21st century
Big Data will fade away to Analy@cs
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Analytics is transforming data assets into
competitive insights, that will drive business
decisions and actions, using people, processes
and technologies
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People
Data Management
Domain Expertise
Statistics
On Analytics
Data access is quite easy
to achieve
Transforming data into something useful in a @mely manner is tough
Enabling Culture Change and Becoming
a Data Driven Organiza@on
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The Dictatorship of Data – Robert McNamara
Big data will be a foundation for improving the drugs we take, the way we learn, and the actions of individuals. However, the risk is that its extraordinary powers may lure us to commit the sin of McNamara: to become so fixated on the data, and so obsessed with the power and promise it offers, that we fail to appreciate its inherent ability to mislead. http://www.technologyreview.com/news/514591/the-dictatorship-of-data/
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The main drivers for Analytics projects
• Make more money • Reduce current costs • Improve efficiency
The Data Life
Cycle
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The Data Value Chain
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The 3 Architectures a Company needs to succeed
Business Architecture
Technology Architecture
Data Architecture
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Foundations of the Data responsibilities
• Data Strategy • Data Analytics • Data Insights • Data Architecture • Data Governance • Data Quality • Data Acquisitions • Data Operations • Data Policies • Data Security • Data Protection
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The Best of the Breed Data & Analytics Leaders
• Knows business and technology • Runs his/her team as a business
unit • Has multi-discipline skilled people
(technologists, mathematicians, statisticians, business people as well)
• Manages quite well the back office and front office functions
How to promote Business Maturity through Analy@cs ?
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Is it possible to promote Business Maturity using Analytics, or is it the
other way around?
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Technology alone will not change the previous results
Where de we go from now ?
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Which companies will thrive in the near future ?
Is your company going to lead, influence or follow when
using data and analytics to
drive results ?
Some take aways
It takes more than just
data and analytics for results to be
achieved
Processes
People Data
Architecture
Programs
Data Management
Analytics
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Lessons to Analytical Success • People • Change Management (on going
program) • Culture • Organization Model • Processes • Architecture • and Analytics, of course
Data Thinking Analyze Synthesize
Research
Present
Motivation
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Thank you Mario Faria Chief Data Officer ServiceSource www.servicesource.com http://www.linkedin.com/in/mariofaria/ Founder of the Digital Mad Men www.slideshare.com/fariamario Twitter : @mariofaria [email protected] +1 (425) 628-3517