The Dallas Stars &

Genesis Women’s ShelterPresent: The Holiday Initiative

Presentation Created by Group 4

Kevin Cornwell, Julie Nhan, Jordan Baker, Chase Neagle, Hsin-Yu Hsieh

What is the Holiday Initiative?

• The Holiday Initiative is a program created by the Dallas Stars and the Genesis Women’s Shelter to raise awareness and funds for the shelter. The program will consist of:

• 2 black tie events

• Raffles at all home games for the 2014-2015 season

• A toy drive for the children of the women at the shelter.

• The Dallas Stars will be sponsoring the Holiday Initiative, with all proceeds going directly to the Genesis Women’s Shelter.

What is the Genesis Women’s Shelter?

• The Genesis Women’s Shelter was created in January of 1985 and was sponsored by Shelter Ministries of Dallas.

• City of Dallas generously provided a seven bedroom site for only $1 a year.

• The shelter is still at this undisclosed location today.

• The shelter sees an average of 1000 women for counseling and houses 650 women and children annually

Dallas County Family Violence Case Dallas County Total Population

2008 21,725 2,387,963

2009 19,859 2,429,276

2010 22,954 2,386,139

2011 23,472 2,460,277

2012 12,938 2,453,843

National Family Violence Case National total Population

2008 1,404,600 304,059,724

2009 1,471,520 307,006,550

2010 1,306,540 309,330,219

2011 1,354,910 311,587,816

2012 1,259,390 313,914,040

Texas Family Violence Case Texas Total population

2008 193,505 24,326,974

2009 196,713 24,782,302

2010 193,505 25,145,561

2011 177,983 25,883,999

2012 188,992 26,059,203

2008 2009 2010 2011 20120

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

21,725 19,859 22,954 23,472 12,938

2,387,963 2,429,276 2,386,1392,460,277 2,453,843

Dallas County Domestic Violence Statistic

Domestic Violence Incident Total Population

Years

Population

Why a Holiday Initiative?

• The availability of a room can often mean the difference between life and death.

• In January of 1988, groundbreaking began on a new wing of the undisclosed location. Once opened, it was immediately filled to capacity.

• In 1993, Genesis expanded three times and even with 10,000 counseling hours already provided, there is still a waitlist of over 200 women.

• One unmet need of the Shelter is longer term housing for women after they complete the 6 week Shelter program.

Dallas Stars Raffle Night

• Raffle at every home game.

• Raffle tickets will be one dollar a piece.

• Toy drive night.

• Volunteers consist of Stars wives and girlfriends and Stars employees.

• Winners will be announced at the second intermission.

• First, second and third place prizes.

• All proceeds will go to Genesis Women’s Shelter.

Dallas Stars Masquerade

• Saturday November 1st, 2014.

• Charity ball to raise money for the Genesis Women’s Shelter.

• Events include a raffle, toy drive, and silent auction. Donations are also accepted.

• Will be hosted by the Dallas Stars at the Hilton Anatole.

Dallas Stars Casino Night

• Wednesday January 21st, 2015 at Park Place Mercedes in Grapevine.

• The 16th annual casino night to be hosted by the Stars.

• All proceeds will go to the Genesis Women’s Shelter.

• Events will include Vegas style gambling, raffle, and as always, donations are welcome.

2014-2015 Holiday Initaitive Budget Breakdown

         

Event Expense Breakdown Expense Revenues Total Profit

Raffle   - - -

Raffle Tickets 641,445 @ $433.00 per 30,000 - - -

  641,445/30,000=21.38 or 22 rolls - - -

  22 x $433.00 = $9526.00 $9,526.00 - -

Raffle Workers Volunteers / Wives & Grilfriends $0.00 - -

Prizes Donated by the Dallas Stars $0.00 - -

  Total Cost for Raffle $9,526.00 - -

Raffle Ticket Sales Tickets are $1.00 each. - - -

  Average Attendance per game is 15,645 - - -

  $1.00 x 15,645* = Revenue per Game - $15,642.00 -

 * Not everyone will buy a raffle ticket, but some will buy several, which will make up for the ones who don’t buy

any.- - -

  $15,642 x 41 (number of home games) - $641,445.00 -

  Total Revenue for Raffle     $631,919.00

Masquerade Ball        

Hotel The Hilton Anatole $7,500.00   

Invitations Cost of printing and postage $1,500.00   

Raffle Tickets We will use the remaining tickets from the home games $0.00   

  Total Cost for Masquerade Ball $9,000.00   

Ball Ticket Sales Revenues from the sale of the tickets      

  There will only be 700 tickets available      

  700 x $600 per ticket.   $420,000.00 

  Total Revenue for Masquerade Ball     $411,000.00

Casino Night        

Venue Park Place Dealership in Grapevine $0.00   

Invitations Cost of printing and postage $1,500.00   

Raffle Tickets We will use the remaining tickets from the home games $0.00   

  Total Cost for Casino Night $1,500.00   

Casino Ticket Sales Revenues from the sale of the tickets. There will be only 650 tickets available. 650 x $300 per ticket.

- $195,000.00  

Casino Night Donations Estimated at $265,000. This is an estimate based on previous years donations.

  $265,000.00  

  Total Revenue for Casino Night     $458,500.00

         

  Total Cost for Holiday Initiative $20,026.00   

  Total Revenue for Holiday Initiative     $1,501,419.00

Our Success

• With such a large return for a small investment, and the continued generosity of the Dallas Stars, the 2014-2015 Holiday Initiative will be one of the most successful charity drives in the history of the Dallas Stars.

• We are asking the Chamber of Commerce for an investment of $10,000.00 USD.

• With this investment, the Dallas Stars will be able to move forward with the Holiday Initiative, and set in motion a program to help those going through a rough time.