UT alumna Tressie Lieber-man spoke about her journey from advertising student to vice president of digital in-novation and on demand for Taco Bell on Thursday night.

In her talk, Lieberman dis-cussed how she built a brand for herself in both her person-al and professional life. Learn-ing how to dream big and take risks in college helped her achieve success in her current position at Taco Bell, Lieber-man said.

“My personal vision at work is to see what could be in my-self, others and [the] business and make it happen through kindness, passion and creativ-ity,” Lieberman said.

Tasked with creating the digital brand and social media presence of Taco Bell, Lieber-man said she has developed ways to engage with the com-munity.

“We set up this big vision to

be the most relevant brand,” Lieberman said.

Taco Bell is often recog-nized for its social media presence. When the company developed a Taco Bell app

that allows customers to or-der food, it deleted all social media posts for a day to direct fans to the new app. Taco Bell also received attention when it was the first major brand to

promote its business through Snapchat.

While she emphasized the importance of interacting

The University will be-gin construction to reno-vate Speedway as a pedes-trian-mall area on Oct. 26.

According to Pat Clubb, university operations vice president, the Speedway Mall project is a con-struction plan that will reconstruct Speedway from Jester Circle, near the northern edge of the Blanton Museum, to Dean Keeton Street. Clubb said the project will be com-pleted near the end of 2017 and will utilize the campus space for out-door learning, organiza-tion tabling, campus fes-tivities, concerts and other student activities.

“[Speedway] is a won-derful asset that is not be-ing used, and this project allows us to turn a dull, ugly — this place that students just walk past — into a true activity center,” Clubb said. “I think it will transform the student ex-perience. It will become a place of learning, be-come a place of social activity. All of the things that will be possible are going to enhance the students’ experience.”

The Speedway Mall Project has a construc-tion price of $27 million and a total project cost of $36 million, which is all being paid for with Uni-versity funds and dona-tions, according to David Rae, Campus Planning and Project Management vice president. Rae said the construction will have

A one-year ban will be placed on applications to rent houses for a short-term period after the Austin City Council voted 9-1 on Sept. 17th.

The City Council passed the ban as part of an effort to place more regulations on short-term rentals and put a stop to “party houses,” which have occurred particularly in residential neighborhoods, such as West Campus. How-ever, an official ordinance to enforce the ban will take a few months, according to the City Council.

The City Council also con-sidered other stricter regula-tions for short-term rentals that aren’t owner occupied, called Type 2 rentals. Type 1 rentals, where owners only rent out the residence for part of the year, such as during Austin City Limits, will not

be affected by the ban.Austin Mayor Steve Adler

said many owners of short-term rentals do not license their residences with the city.

“Maybe we’ll now capture a lot of people that haven’t signed up before that will now come within our licensing op-eration,” Adler said. “Recog-nizing that anybody that signs up in the next month are going to have to comply with these rules. It’s not like if they sign up before the rules, they get out of the rules — they’re go-ing to have to do the rules.”

Kristen Hotopp, supporter of stricter short-term rental regulations, said in a testimo-ny that there are many more “underground” Type 2 short-term rentals than are legally licensed to operate. Hotopp said more short-term rentals means there are less residen-tial houses on the market,

Four-year graduation rates are now at 57.7 percent, an increase from last year, UT re-ported Thursday.

According to UT, the gradu-ation rate is 2.6 percent higher than last year’s, and student di-versity has also increased in the past year.

“These new numbers are very positive. I am proud of the work our faculty and Univer-sity leaders have done to keep UT students on track for four-year graduation — and proud of our students’ success,” UT President Gregory Fenves said in a UT press release. “We will continue to work hard to help students graduate on time with a high-quality education.”

Comparing racial diversity from the previous year, UT also saw an increase in both His-panic and African-American students admitted. The His-panic student population in-creased to 22.1 percent and the African-American student population increased to 5.3 percent.

Xavier Clark, a political communication and commu-nication studies senior, said he does not believe the University should be proud of a small in-crease.

“Due to the fact that minor-ity representation continues to be a problem on campus, a small increase does not fix a history of systematic neglect towards students at UT,” Clark said. “We have to realize baby steps are just that, baby steps.”

Under former UT President William Powers Jr.’s tenure, the University announced a goal for the class of 2017 to be the first group to have at least 70

percent of the students gradu-ate in four years. The report stated after two years, the per-sistence rate for this class is 90.5 percent, the highest on record.

Based on the data that was collected, Senior Vice Provost David Laude said University resources have contributed to the success of students.

“We began programmatic work so that the class of 2017 would have advantages of with

respect to improved advis-ing, course availability [and] registration availability, we are building a community around the class,” Laude said. “At this particular point, 85 percent of those students are on track to graduate.”

Although the University’s graduation rates are improving, Laude said the University still plans to help students get into classes they need through a

program called Senior Count-down.

“The reality is that we have a lot of work to do in terms of whether a student is going to be able to get those courses they need in their junior or se-nior year,” Laude said. “Toward that, we have created a program called Senior Countdown, which is an opportunity for

57.7%

OVERALL GRADUATION

RATES

CLASS OF 2017 PERSISTENCE

RATE

CLASS OF 2018 PERSISTENCE

RATE

90.5% 95.5%

Four-year graduation rates at UT are up to 57.7 (2.6 increase from

55 percent last year).

The class of 2017 had a persistence rate of 90.5%.

The class of 2018 had a persistence rate of 95.5%,

a University record for a one-year persistence.

Source: Joey Williams | Interim Communications Director

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Texas starts conference play in Morgantown.

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SPORTSUT alumni lay foundation for Austin’s live-music scene.

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UNIVERSITY

Board settles Patterson’s resignation

The UT System Board of Regents unanimously approved a settlement for former athletic di-rector Steve Patterson’s resignation Thursday.

The details of the resig-nation are not yet available,

but the board announced that athletic department funds will pay for his set-tlement. When an agree-ment is reached between Patterson and the Univer-sity, the information will be released to the public.

“We needed authoriza-tion from the Board of Regents on the terms,” UT President Gregory Fenves said. “We have

that now, so we’ll finish it up expeditiously.”

Patterson resigned on Sept. 15 after 22 months on the job. He oversaw a net loss of $8.1 million for the department in the 2013–2014 fiscal year, and his ac-tions to reverse that trend — raising season ticket prices for football and bas-ketball — were unpopular among fans and boosters.

Patterson also had trouble getting along with Fenves. Two weeks ago, Fenves told the Aus-tin American-Statesman editorial board that he and Patterson were “con-tinuing to work through the issues.”

Last week, Fenves intro-duced Mike Perrin, Hous-ton attorney and former Longhorn linebacker, as

interim athletic director. Fenves did not say what led him to dismiss Patterson, but he said they did not “always see eye-to-eye.”

Fenves said he does not have a plan to begin a search for a new athletic director, but said Perrin “has been fabulous” in his first week on the job.

By Matthew Adams and Jacob Martella

@thedailytexan

UNIVERSITY

Four-year graduation rates on the riseBy Matthew Adams

@MatthewAdams60

Infographic by Kelly Smith | Daily Texan Staff

GRADUATION page 2

CITY

City Council regulates short-term rental terms

By Lauren Florence@laurenreneeflo

CAMPUS

Alumna discusses digital innovation, successBy Mikaela Cannizo

@mikaelac16

Christina Severson | Daily Texan StaffTressie Lieberman, UT alumna and vice president of Taco Bell, speaks to students about her journey from UT to corporate America Thursday night.

PARTY page 3 TACO BELL page 2

CAMPUS

Speedway Mall plan to improve busy area

By Nashwa Bawab@nashwabawab

SPEEDWAY page 3

REGENTS page 2

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Permanent StaffEditor-in-Chief . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Claire SmithAssociate Editors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Adam Hamze, Kat Sampson, Jordan ShenharManaging Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jack MittsAssociate Managing Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Amy ZhangNews Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Samantha KettererAssociate News Editors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Anthony GreenNews Desk Editors . . . . . . . . . . . . . . . . . . . . . . . . .Sameer Assanie, Justin Atkinson, Rachel Lew, Josh Willis, Caleb WongSenior Reporters . . . . . . . . . . . . . . . . . . . . . . . . .Matthew Adams, Nashwa Bawab, Zainab Calcuttawala, Lauren FlorenceCopy Desk Chief . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cameron PetersonAssociate Copy Desk Chiefs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Myra Ali, Megan Hix, Kailey ThompsonDesign Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Virginia SchererSenior Designers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lillian Michel, Kelly Smith, Iliana StorchVideo Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Bryce SeifertSenior Videographers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hannah Evans, Heather Finnegan, Lilian SmithPhoto Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Daulton VenglarAssociate Photo Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Stephanie TacySenior Photographers . . . . . . . . . . . . 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Katie Walsh, Alex PelhamSports Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Jori EpsteinAssociate Sports Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jacob MartellaSenior Sports Writers . . . . . . . . . . . . . . . . . . . . . . . Akshay Mirchandani, Blanche Schaefer, Michael Shapiro, Aaron TorresComics Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Albert LeeAssociate Comics Editors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Amber Perry, Lindsay RojasSenior Comics Artists . . . . . . . . . . . . . . . . . . . . . . . . . . .Connor Murphy, Isabella Palacios, Victoria Smith, Melanie WestfallSpecial Ventures Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Madlin MekelburgSpecial Ventures Writers . . . . . . . . . . . . . . . . . . . . . . . . . Julia Brouillette, Eleanor Dearman, Graham Dickie, Jackie WangSpecial Ventures Photo Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Rachel ZeinSocial Media Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 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Issue StaffReporters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ellie Breed, Mikaela Cannizzo, Catherine Marfin, Forrest MilburnSports Writers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Isabel Miller, Spencer SoicherCopy Editors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Estefania Espinosa, Nicole Farrell, Akshay RaoPage Designer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Soneri ChaturvediComics Artists . . . . . . . . . .Hanna Bernbaum, Nelly Castillo, Jason Cheom, Tiffany Hinojosa, Jacky Tovar, Anna PedersonPhotographers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Gabriel Lopez, Mike McGraw, Christina SeversonLife&Arts Writer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Megan KallusVideographers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Olivia Benton, Michael Convay, Gerardo Gonzalez, Marlon Saucedo

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Thalia Juarez | Daily Texan StaffDavid Reneau jumps a dirt ramp at the Ninth Street BMX trails Thursday evening. The BMX dirt jumps and trails are located near the Southside of Duncan Park.

FRAMES featured photo thedailytexan

with fans and producing innovative content, Lieber-man said she believes digital natives have an advantage in the workforce.

“Digital natives are going to be better at their jobs than a lot of people who have been at it for a long time,” Lieberman said. “Technol-ogy is changing everything, so understanding how that’s going to influence marketing and advertising is critical.”

Speak, a student-run or-ganization, hosted the pre-sentation as its debut event in a semester-long lineup of speakers. Andrew Watts, management information systems junior and Speak president, said he wants to highlight companies that have not been represented on campus.

“I really want to find speakers and companies that are making a genuine impact,” Watts said. “Stu-dents can learn from them and hopefully apply their lessons to their own lives so they can make an impact as well.”

Heath Farrell, manage-ment information systems senior and Speak mem-ber, said he wanted to at-tend the event because of his interest in tech-nology and Lieberman’s award-winning campaigns.

“I like learning how her classes and her time here at UT helped her develop into the role she has at Taco Bell,” Farrell said.

TACO BELLcontinues from page 1

The regents also unani-mously passed a new two-year contract between UT-Austin and Jackson Walker L.L.P. law firm for outside counsel legal services.

The firm hired former President William Pow-ers Jr. as a counsel Aug. 3. Powers currently serves as a distinguished professor for the UT School of Law, and UT System Regent Wallace Hall said Pow-ers’ employment at the

University’s outside le-gal counsel is a conflict of interest.

Dan Sharphorn, UT Sys-tem vice chancellor and general counsel, said at an August meeting that Pow-ers working for the law firm would not be an issue.

“[Powers] is counsel to the firm,” Sharphorn said. “He will not be sharing the firm’s name, he will not be involved in directing UT System or UT Austin legal work to the firm. The firm will not engage him as a provider to the UT System or UT-Austin.”

REGENTScontinues from page 1

students starting in the class of 2016 to be guar-anteed that if they sign up for it, they will be able to get the courses they need to graduate.”

The data also found that students returning after their freshman year increased to 95.5 percent. Other find-ings included UT received 43,592 freshman applicants this year, another UT record, and 7,746 freshmen enrolled at UT, a 6.3 percent increase from a year ago.

Despite the increase in graduation rates, neuro-science junior Brett Platis said he thinks this goal of students graduating in four years is not always the best solution.

“Everyone has to do what’s best for them,” Platis said. “A four year graduation rate isn’t what’s best for ev-ery kid and the University is trying to standardize gradu-ation. That’s not what learn-ing is about. That’s what pumping degrees out is.”

GRADUATIONcontinues from page 1

Graeme Hamilton | Daily Texan StaffThe UT System Board of Regents unanimously approved a settlement for former athletic director Steve Patterson, above, at a Thursday meeting.

which is harmful because of the increasing scarcity of af-fordable housing.

“Anyone concerned about affordable housing, loss of public school funding, density as a mechanism for reducing traffic and urban sprawl and other critical is-sues here in Austin should also be concerned about the proliferation of commercial [Type 2 short-term rentals]” Hotopp said.

The City Council support-ed propositions, including more stringent inspections of short-term rentals during the application and license renewal processes as well as a prohibition against a high

concentration of short-term rental residences within a certain distance of each other.

At a special meeting held Tuesday, council members voted in support of enforc-ing new occupancy limits that call for no more than six unrelated guests, no more than 10 guests total and no outside gatherings allowed after 10 p.m. to discourage “party houses”.

The City Council also discussed other regulations including the restriction of short-term rentals to com-mercial areas less populated by single-family residences and the formation of a special Austin Police Department task force to respond to noisy house party complaints.

Council member Kathie Tovo, who advocated for

stricter code amendments on short-term rentals, said because the residences are operated for-profit by off-site owners through rental listing agencies, such as Airbnb and HomeWay, they are essen-tially the same as hotels.

“The reality is anyone who is currently breaking our laws and hasn’t regis-tered their short-term rental will have a good month and a half, at the very least, to get that paperwork in order,” Tovo said. “And, frankly, they could have done it long ago if they’re operating illegally.”

While the City Council voted to pass these proposed regulations, new regulations will be drafted with the ordi-nance and will be returned for a final vote in a few months.

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NEWS Friday, September 25, 2015 3

CAMPUS

CEO advises business students to give backBy Forrest Milburn

@forrestmilburn

Texas Instruments (TI) CEO Richard Templeton advised business students to strive for innovation and give back to employees at a lecture in the Union Ball-room on Thursday.

The lecture, hosted by the McCombs School of Busi-ness and Undergraduate Business Council, was part of the VIP Distinguished Speaker Series, which fea-tures speakers from vari-ous industries to share their perspectives and insights.

Templeton said one of the main missions of TI is to create a workplace where employees feel in-volved in their work while also focusing on projects in the surrounding com-munity, which includes the company’s funding of local STEM education programs around Texas.

“We have a long his-tory in terms of providing STEM education, which is a tremendous focus that

we’ve been on and invested over $150 million over the past five years in,” Temple-ton said. “It’s been a strong history here at TI, and it re-mains strong today, so we’re proud to do it.”

Templeton became CEO of TI, a semiconductor manufacturing company, in 2008. Since he has tak-en over, the company has moved from wireless device production to becoming a “global leader in analog in-tegrated circuits,” according to its website.

“One of McCombs’s unofficial slogans is ‘Eth-ics is Our Business,’ and that’s something we try to push — not just in VIP but in general,” said Kenny Young, finance sophomore and chair of the VIP Dis-tinguished Speakers Series. “I think Templeton and TI is such an example and role model that we should all try to accomplish.”

Templeton further said future CEOs and workers must interact more with their employees if they

want to see success and in-creased profits, which can only be achieved if employ-ees are passionate about what they do and their end product.

“I wake up every

morning, and going to TI is something I want to do,” Templeton said. “You have to get the hearts re-ally engaged with the people, and you’ll see the work improve.”

Undeclared sophomore Kelly Coverick, who plans on declaring business, said Templeton taught her how to be an effective leader in business.

“To be a leader, you have

to have a sense of urgency,” Coverick said. “You can’t sit back and let things hap-pen. You have to put your-self in those situations, and you have to have followers and work in teams well.”

several stages, with the first stage beginning at Jester Circle and ending at Inner Campus Drive.

The new Speedway Mall area will be transformed into 70 percent green sur-faces and 30 percent hard surfaces, according to Fred-erick Steiner, School of Architecture dean. Steiner said the new pedestrian area will turn into a campus fo-cal point with lots of trees, tables, outdoor study areas and Wi-Fi.

“The idea is to transform it to make it safer, to make it more environmentally hos-pital, to make it more acces-sible and more usable to stu-dents,” Steiner said. “Where

30 years ago, the Main Mall was sort of the center of campus, now Speedway is sort of the center of cam-pus and it should change to reflect that.”

Rae said the new mall area will be made of bricks in a herringbone pattern with flat concrete curbs on either side and a trench drain in the middle to prevent flooding.

“I think it’s going to be transformational for stu-dents,” Rae said. “I think students are going to create ways to use it that we can’t even envision at this point.”

Rae said that even though fencing will go up when construction begins, there will be constant access for students who need to use Speedway.

Mechanical engineering

sophomore John Peng said he is excited about future concerts that could be held in the new area because it fits Austin’s live music at-mosphere, and is a better way to utilize space.

“The area near Greg is of-ten used for student events, and a dedicated space is just a natural progression,” Peng said.

Steiner said when the project is completed, he hopes Speedway Mall will become another as-pect that students, faculty, staff and alumni will love about campus.

“There’s an old Joni Mitchell song about tearing up paradise and putting in a parking lot,” Steiner said. “Well, we’re going to be tearing up parking lots and putting in paradise.”

SPEEDWAYcontinues from page 1

PARTYcontinues from page 1

TACO BELLcontinues from page 1

GRADUATIONcontinues from page 1

Photo Courtesy of PWP Landscape ArchitectureThe University will begin construction in October to renovate Speedway as a pedestrian-mall area. The area will not have elevated curbs and will stretch from Jester Circle to Dean Keeton.

Mike McGrawDaily Texan Staff

Texas Instru-ments CEO Richard Temple-ton speaks at the Texas Union Ballroom for the Undergradu-ate Business Council’s VIP Distinguished Speaker Series on Thursday.

R E C Y C L E ♲AFTER READING YOUR COPY

The “Freshman 15” expression, dubbed for the amount of weight a student is projected to put on during their first time away at univer-sity, is all too familiar. Nearly one in four fresh-men gain an average of 10 pounds during their first semester at college. The stigma that comes with that is almost tangible, and the fear is all too real. Why, then, are apps that promote un-healthy eating habits on the rise?

Data from a recent infographic suggests it

may have to do with the fact that 40 percent of people would like to pay for quick-service meals via their mobile devices, and restaurant entrepreneurs are taking notice.

The problem is that university students, many of whom are independent for the first time in their lives, comprise one of the largest marketing groups these services are directed to. Companies are taking advantage of an indulgent time in stu-dents’ lives to progress this new type of business.

Hooked and Favor are the go-to food pur-chasing apps. Hooked appeals to student who want to save money, whereas Favor advertises restaurant meals without having to eat out.

Hooked marketing director Kristian Zak attributes the app’s success to understanding their target demographic.

“We knew what students want, which is to make life easier and save some cash,” Zak said.

But Zak also acknowledges the health implica-tions that his app, and others like it, may carry.

“At the end of the day, cooking at home is probably the best way to save money and stay healthy,” he said. “We want to start get-ting healthy content.”

Because college students are not always the conscious consumers they should be, compa-nies exploit how easily persuaded they are. Tina

Heileman, public relations manager for Favor, said in an email that college students tend to be early adopters to these types of services.

Whatever the draw, students perpetuate the contradiction of not wanting to put on extra pounds but submit to being a large source of revenue for apps that connect them to unhealthy eating. It’s up to the individual to be a conscious consumer and sift through services that can compromise their health and well-being.

If this trend continues, an education may not be the only thing you gain in college.

Averalo is a journalism freshman from McAllen.

During last week’s GOP debate, Sen. Marco Rubio (R-Florida) unveiled a new conservative argument against active climate policy, argu-ing that it would be economically disastrous without producing results.

If Republicans adopt this new stance, they must also address the impacts of a changing climate. It causes more extreme drought, flood-ing, hurricanes and wildfires, and it helps spread tropical diseases. Today, ambient air pollution causes 6.7 percent of all deaths worldwide — more than 3.7 million a year. Increased pollution will cause these figures to rise.

These impacts have a measurable eco-nomic toll. Sheila Olmstead, an environ-mental economist and public affairs asso-ciate professor at the LBJ School, said she believes these damages harm the U.S. GDP.

“Economists take projections from cli-mate models about what physical impacts [of climate change] will be and combine those with models of the economy,” Olmstead said. “The value of that damage [equals] the social cost of carbon emissions.”

Conservative estimates predict every metric ton of carbon emissions creates at least $44 in net

damages, which comes to $90 billion a year in the United States alone. Between lower production and money spent treating the symptoms of that damage, over 2 percent of the U.S. annual GDP will be gone by 2030.

A tax on carbon forcing producers to pay for their damages at their social cost would help pay for these harms. A system of climate rebates and implementing taxes over time would keep prices from rising for Americans. All the while, more investment in sustainable power would mean more jobs in an industry that is already creating jobs faster than oil and gas.

Jaclyn Kachelmeyer, Plan II student and for-mer director of the Campus Environmental Center, said the much higher age of the average Republican allows candidates to pander to short-term fears and ignore long-term damage.

“I think that most college students recog-nize that climate change is an issue,” Kachel-meyer said. “But we’re not the base that con-servative politicians have to appeal to.”

College students will face the bulk of the harms of climate change. Low student voter turnout means they are allowing Rubio’s misguided inac-tion on carbon pollution to be politically viable. Unless students act quickly and exert their political influence, their future will go up in smoke.

Chase is a Plan II and economics junior from Royse City.

For most of us, information technology is a surprisingly mundane feature of our lives. We often take these ubiquitous tech-nologies for granted, forgetting how revo-lutionary they truly are. Big data, a term referring to the unprecedented quantity and complexity of data that IT generates, is a relatively new phenomenon and a popu-lar area of research. Successfully applying insights gained from big data to scientific fields, such as genomics, could change medicine — and our lives — for the better.

The world’s “digital universe” currently contains about 4.4 trillion gigabytes of data — with that number projected to reach 44 trillion in 2020. Much of this new data will come from sequenced human genomes, which are com-plete sets of human DNA, consisting of billions of base pairs. Scientists predict up to one bil-lion people will have their genomes sequenced by 2025, which will generate several exabytes of data per year. To put those numbers in per-spective, Google was recently estimated to hold a mere 10–15 exabytes in its servers.

It’s easy to see how storing, organizing and interpreting such vast sets of data is a daunting task. By many measures, our ability to generate data is outpacing our ability to manage it.

Hans Hofmann, director of UT’s Center for Computational Biology and Bioinfor-matics and a professor of integrative biol-ogy, said he believes big data will become increasingly important for society.

“While it is becoming increasingly com-mon and affordable to produce ‘big data’ in many domains, the analysis and interpreta-tion of such large amounts of data remains woefully inadequate,” Hofmann said in an email. “We need to train students to be versed in data-intensive approaches.”

For students with aspirations of medical or graduate school, data sciences and infor-mation technology could have an especially large impact on their futures. Mariah Pas-chalis, cellular and molecular biology se-nior, said she believes big data might lead to medical breakthroughs.

“I think that the technological advances in compiling and analyzing genetic info of cancer patients will lead to more discover-ies made in treating and hopefully curing cancer,” Paschalis said. “We’re already se-

quencing cancer patients to identify cer-tain genetic markers specific to different kinds and causes of cancer, and I think that will only keep improving.”

The possible applications of big data ex-tend far beyond genomics and medicine. The most pressing issues of the future

will be complex and often interconnected, requiring robust data and sophisticated analysis. From addressing climate change to curing cancer, harnessing today’s wired world promises a smarter, healthier and brighter tomorrow.

Jensen is a neuroscience junior from Houston.

4CLAIRE SMITH, EDITOR-IN-CHIEF | @TexanEditorialFriday, September 25, 2015

4 OPINION

By Michael JensenDaily Texan Columnist

@michaeltangible

Big data drives medical progressCOLUMN

Illustration by Lindsay Rojas | Daily Texan Staff

COLUMN

By Alexander ChaseDaily Texan Columnist

@alexwchase

LEGALESE | Opinions expressed in The Daily Texan are those of the editor, the Editorial Board or the writer of the article. They are not necessarily those of the UT administration, the Board of Regents or the Texas Student Media Board of Operating Trustees.

SUBMIT A FIRING LINE | Email your Firing Lines to editor@dailytexanonline.com. Letters must be more than 100 and fewer than 300 words. The Texan reserves the right to edit all submissions for brevity, clarity and liability.

RECYCLE | Please recycle this copy of The Daily Texan. Place the paper in one of the recycling bins on campus or back in the burnt-orange newsstand where you found it.EDITORIAL TWITTER | Follow The Daily Texan Editorial Board on Twitter (@TexanEditorial) and receive updates on our latest editorials and columns.

GUEST COLUMN

Price change for CMHC services harms studentsBy Greg Hansch & Karen Ranus

Daily Texan Guest Columnists

By Alex AveraloDaily Texan Columnist

@alexparevalo3

COLUMN

Republicans are wrong, climate change imperils US economy

ONLINEOur commentary doesn’t stop on the page. For more of our thoughts on the issues of the day, check out our blog, A Matter of Opinion, at dailytexanonline.com.

Increase in food-related apps contributes to freshman fifteen

Illustration by Albert Lee | Daily Texan Staff

With suicide being the second leading cause of death among college students, we applaud the University of Texas Counseling and Mental Health Center (CMHC) for raising awareness on campus about this important issue during Sui-cide Prevention Week. Students need to know where to turn to when they are in distress, seek-ing treatment or simply need someone to listen.

All that said, the recent service fee in-creases at the CMHC seem to be at cross-purposes with the commitment to ensuring that students have affordable access to mental health services when they are in crisis or need ongoing support. While the increase is rela-tively minor, creating any financial obstacles to mental health treatment places struggling students at risk and undermines the Univer-sity’s efforts to address mental illness and pre-vent suicide in its student population.

According to a 2014 nationwide survey of university and college counseling center direc-tors, virtually all schools with a mental health center offer individual counseling services. Alarmingly, less than half offer psychiatry services. Fortunately, the CMHC offers both but sits in the minority by charging for these services. Only 30 percent of schools with on-campus psychiatry charge for sessions and only 8 percent have fees for individual counseling. The CMHC not only charges for those services — effective this semester, it has doubled the fee that it charges for individual counseling ses-sions and tripled the fee for psychiatry sessions.

It is no secret that mental illness is a se-rious issue on college campuses. Untreated depression is the most frequent cause for suicides in college-age adults. A young per-

son dies by suicide approximately every two minutes in this country and rates of anxiety and depression among college students have drastically increased in recent years.

That being said, there is hope: College stu-dents are increasingly seeking help and are more aware of services available. Raising the fee for these critical mental health services has the potential to impact the numbers of students ac-cessing services and increasing the numbers of suicides on campus. Students and their families choose UT because they expect a top-notch ex-perience in which on-campus services address the full spectrum of support students need to excel, including mental health.

The change at CMHC comes at a time when the Texas Legislature has taken steps to bolster campus mental health support. As reported by The Daily Texan, a new law requires students starting at UT and other four-year public uni-versities in fall 2016 or later to be provided with information about the available mental health and suicide prevention services, the early warn-ing signs of suicide and how to appropriately intervene in a crisis. There is also new legisla-tion requiring Texas public universities to post information about mental health resources available to students.

The Texas and Austin affiliates of the National Alliance on Mental Illness (NAMI) are located just a few miles north of UT at the Austin State Hospital campus, and we are actively engaged in working with UT students who serve as volun-teers and access our free education, support and advocacy programming. We stand in support with them and encourage UT to reconsider its budget priorities, which put the mental health and well-being of its students at risk.

Hansch is NAMI’s Texas Public Policy Director and Ranus is NAMI’s Austin Executive Director.

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the show’s debut. Peterson said the performances that came before Austin City Limits in-spired the series.

“The creators of ACL were going out and seeing music those years immediately pre-ceding [the show],” Peterson said. “There’s no question that the ambience, the music loving nature of Austin, the great clubs contributed to the original idea of capturing the sound and broadcasting it to America.”

The show, now in its 41st season, is the longest-running music series in American televi-sion history. In the 2010 book “Weird City,” which discusses the social, cultural and econom-ical changes in Austin, Arhos said he felt it was necessary to

document Austin’s music scene. “What was the most vis-

ible product of Austin? Music,” Arhos said. “It was obvious. It would be like ignoring a rhi-noceros in your bathtub.”

Peterson said since the show’s first episode, Austin’s talent has helped the show as much as the show has helped Austin. In 2002, Austin City Limits expanded to become a festival which brings 75,000 people to Austin each year.

“I’ve always thought of the relationship between Austin and ACL as being kind of sym-biotic,” Peterson said. “I think we reflected what was going on here but kind of promoted it as well.”

Austin City Limits’ co-producer Terry Lickona said ACL couldn’t have happened anywhere else because Austin’s

music fans’ dedication. “There’s an obsession in

Austin with live music,” Lickona said. “The audiences here are just much more into it than in any other city that I’ve been in or have been to, and I think that’s the big-gest part of the success of our show. “

PETERSONcontinues from page 8

Courtesy of KLRUAustin City Limits co-creator Bill Arhos and Willie Nelson shake hands during the taping of the show’s pilot episode.

What was the most vis-ible product of Austin? Music. It was obvious. It would be like ignor-ing a rhinoceros in your bathtub.

—Bill Arhos, ACL Co-Creator

Bruce Springsteen along-side local Austin perform-ers meant there was no such thing as a typical Ar-madillo show.

“We were atypical,” Wilson said. “There was a range [of perfor-mances] that can’t be typified because there were these great mixes of two completely different social groups.”

Local musician Spencer Perskin originally brought

the idea of a performance hall to Wilson when his band Shiva’s Headband needed a place to play. Perskin said even when Armadillo struggled to fill its 1,500 seats, its loyal fans kept the venue going.

“It fostered a spirit of creativity,” Perskin said. “There was a lot of cama-raderie that kept the show going on. The love of the music and the love of the art fostered a place where everyone could share those things together.”

As the venue’s end

loomed nearer, increasing rent forced the “'Dillo” to finally close its doors in 1980. Even after its reign, Wilson said Armadillo’s legacy continued to reso-nate through Austin’s mu-sic scene.

“I think it inspired peo-ple to open places,” Wil-son said. “It got a lot of attention, and it got a lot of national and interna-tional attention, and that made a lot of people in the city look at what was go-ing on here with a little bit less disdain.”

Courtesy of Jack JacksonA comic by Jack Jackson describes the history behind the creation of the Armadillo World Headquarters.

WILSONcontinues from page 8

BLACKcontinues from page 8

really eclectic store,” Kunz said. “We wanted to curate a store in the sense of a well curated art gallery. I think we’ve succeeded at be-coming the musical town square meeting place mu-sic lovers and music mak-ers can get together.”

When Kunz first arrived in Austin, he said the col-laboration between venues, publications and music stores allowed the grow-ing music scene to gel and grow together.

“I got here in the fall of

’72,” Kunz said. “It was a really passionate scene. There’s always been a real cooperative scene that doesn’t exist in a lot of oth-er places, and here it’s kind of all for one, one for all.”

After Karp left the busi-ness in 1987, Kunz said he made it his mission to bring as much live music to the store as possible. He said by highlighting the local talent, he could help bands who were juggling classes, rent and the cost of producing a record.

“It’s always been a crusade of mine,” Kunz said. “People say all the time that ‘Music

changed my life,’ so if you real-ly love that music, and it really touches your heart, wouldn’t it be worth supporting that band? Buying the ticket? Buy-ing the CD? I think it is.”

Since he began working at Waterloo, Kunz said he con-tinues to attend live shows, supporting local musicians several times a week.

“Music, and particularly live music, is something that I just need in my life,” Kunz said. “Almost every day like you need sun-shine, like you need water, like you need oxygen. I like sharing that knowledge with people.”

KUNZcontinues from page 8

The duo’s desire to report on Austin’s cultural community garnered them the support and readership to make their bi-weekly paper a weekly pa-per. Years later, after being approached by New York’s New Music Seminar, Black and Barbaro decided to bring Austin’s creative community to the world with the South By Southwest festival in 1987. With little money and no con-nections, Black said their de-sire to expose Austin’s creative

community to the rest of the world meant making their im-probable dreams possible.

“We were all driven by pas-sion,” Black said. “We thought about movies and music and creating every minute that we were awake and dreamed about it when we were asleep.”

As Black and his friends fre-quented shows throughout the city, he said it wasn’t uncommon to see musicians such as Stevie Ray Vaughan supporting other acts. Black said it was the pas-sion and support from Austin’s music fans that created the city’s icons, not individuals like him.

“If there hadn’t been an Ar-madillo or a Chronicle, a lot of what happened would’ve happened anyway,” Black said. “It’s a mistake to think it’s one club or one person. It’s a community.”

In the 28 years since SXSW’s inaugural run, Black said the music scene that shaped him is now being showcased globally.

“SXSW is a magnifier for Austin,” Black said. “It’s not abnormal. You come to Austin any day of the year, it’s going on regardless. South By brought Austin to the world and brought the world to Austin.”

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Scoring is something unranked Texas has struggled to do this sea-son, and it’s not going to any get any easier Friday night as it faces No. 5 West Virginia in Morgantown.

The Longhorns’ match-up with West Virginia will be their first Big 12 match of the season.

The Mountaineers (9-1-0) have won eight consecu-tive matches, and their No. 5

ranking is the highest mark in program history.

West Virginia senior goalkeeper Hannah Stead-man has not allowed a goal over the eight-game stretch and has faced only 11 shots on goal since West Virgin-ia’s Aug. 23 loss to No. 13 Virginia Tech.

Texas, however, has strug-gled to score. The Longhorns finished in a 0-0 tie with Arkansas-Little Rock last Sunday, despite having nu-merous scoring opportuni-ties. Despite these struggles,

head coach Angela Kelly is still confident in her team’s ability to score.

“I’m not the least bit worried,” Kelly said. “You worry about not put-ting the ball in the back of the net if you’re also not creating opportunities.”

The lack of scoring doesn’t frustrate Longhorn goal-keeper senior Abby Smith either. Sunday’s tie is the second time this year Smith has had a shutout but came out winless.

“It happens,” Smith said.

“It’s part of the game.”While the defensively

sound Mountaineers ap-pear to be a poor matchup for the low-scoring Long-horns, Kelly and her team believe in their ability to pull off the upset.

“You can use the nega-tive verbiage, or you can have the opportunity to use the inverse, which is the positive,” Kelly said. “[I’m] the eternal optimist, so I’m not the least bit frus-trated. I’m excited about the opportunity.”

Following a command-ing straight-set victory against unranked TCU in the Longhorns’ Big 12 opener Wednesday, No. 2 Texas will head on the road Friday evening and take on unranked West Virginia

in Morgantown. The matchup with the

Mountaineers will be the Longhorns’ second confer-ence match, and second ap-pearance on the road. Texas will face a West Virginia team that has struggled this season, carrying a 5-7 re-cord in non-conference play. The Mountaineers

enter the match with wins in three of their last four matches but all were against unranked opponents.

For Texas, Friday’s match offers an opportunity to fine-tune both its offense and defense. The Longhorns will work on their passing and setting, something that head coach Jerritt Elliott

has consistently stressed this season.

Much of the burden falls on junior setter Chloe Col-lins. Collins has become integral to the Longhorns’ offensive attack in the past two seasons. Collins notched a team-high 622 assists in 2014 and aver-aged nearly six assists per

set. Collins has continued to excel in 2015, including a performance against No. 4 Nebraska in which she reg-istered a career-high 46 as-sists and 13 digs in a Long-horns victory.

Texas’ quest to claim a fifth-straight Big 12 title continues against West Vir-ginia at 5 p.m. Friday.

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COMICS 7

THROUGH NOVEMBER 2921st and Guadalupe StreetsFree admissionwww.hrc.utexas.edu512-471-8944

Enjoy exhibition tours this weekend at noon and 2 p.m.!

7JORI EPSTEIN, SPORTS EDITOR | @texansportsFriday, September 25, 2015

For a team that has lost two games — one in blowout fashion and the other in late-game heartbreak — Texas enters the matchup against No. 24 Oklahoma State with surprising confidence.

The Longhorns entered the season with the goal to win the Big 12 champion-ship, and, despite their 1-2 record, they believe they can do it.

“We really do [believe we can win every game],” sophomore defensive tack-le Poona Ford said. “[Red-shirt Freshman quarterback Jerrod] Heard is a big fac-tor, and the things he can do with the offense — it’s just another confidence boost for us. Just get things fixed defensively, and we shouldn’t have a problem.”

But the Cowboys pose a stiff challenge in the Longhorns’ first Big 12 game of the season. Okla-homa State heads to Aus-tin on a three-game win streak to face Texas at Darrell K Royal-Texas Memorial Stadium.

Cowboys sophomore quarterback Mason Ru-dolph is the No. 12 most efficient quarterback in the nation, completing 62-of-90 passes with 947 passing yards and five touchdowns in three games. Defensive-ly, Oklahoma State has a potential top 10 NFL Draft pick in redshirt junior de-fensive end Emmanuel Ogbah, who has 13 total

tackles, six quarterback hurries, 4.5 tackles for loss and 3.5 sacks.

But the Cowboys are unproven. They’ve played three lackluster games against Central Michi-gan, Central Arkansas and UTSA. Texas defensive coordinator Vance Bedford said despite Oklahoma State’s schedule, he sees a difficult opponent.

“I don’t have any ques-tions about what they’ve done,” Bedford said. “I see a different ball team.

I see a team that’s excit-ing that can score a lot of points with a quarterback who can make plays. … I see something different. They play down to the level of competition.”

The Longhorns’ defense will need to see its level of competition increase as it’s struggled through three games. Texas has allowed 512. 3 yards per game, which ranks No. 118 of 127 FBS schools in total defense.

While the Longhorn defense has had issues,

senior wide receiver Daje Johnson said he be-lieves the offense will help the defense with its newfound confidence.

“[We’re] way more ca-pable [of playing in shoot-outs],” Johnson said. “Just off the athletes we have on the team, offense in partic-ular, we have a tremendous chance to compete with the other teams … we just have to execute our plays.”

Despite a rocky start and a reeling defense, the Long-horns believe they can com-

pete with any team in the Big 12. Ford said he doesn’t see any reason why Texas can’t win the Big 12 — he thinks it’s just as capable as its con-ference opponents. Heard said the goal is to secure the win at the end of the game.

“I feel like we are [ca-pable of winning the Big 12],” Heard said. “I feel like we can turn it around and get it going. We’re go-ing to start with Oklahoma State this week and try to perfect the game and end with a ‘W.’”

Cowboys enter riding on a win streakBy Nick Castillo

@Nick_Castillo74

Graeme Hamilton | Daily Texan StaffSenior wide reciever Daje Johnson believes the offense’s new groove will help the defense find theirs. Texas’ defense is one of the worst defenses in the country, allowing 512.3 yards per game.

FOOTBALL

VOLLEYBALL

Texas hopes to out-climb MountaineersBy Michael Shapiro

@mshap2

SOCCER

Longhorns set to start Big 12 play

Cross Country heads to College Station

Texas travels to Col-lege Station to com-pete against 12 other schools in the Texas A&M Invitational on Saturday.

The women’s Texas cross country team ranks No. 27 in the USTFCCCA Coaches’ Poll, and the men’s team is just five spots from cracking the top 30.

Assistant coach Brad Herbster will look for outstanding performanc-es on the women’s team from freshmen Alexan-dria Cruz and Jordan Welborn, who finished first and second in the 3K in the Texas Invitational with times of 10:37.19 and 10:51.96 respectively. He also said he expects impressive times from ju-nior Sandie Raines.

On the men’s team, sophomore Connor Hen-drickson and Jacob Pickle are the headliners. They placed first and second in the 5K in the Texas Invitational with times of 15:45.69 and 15:45.91. Herbster also looks for se-nior Brady Turnbull and freshman Alex Rogers to step up this weekend.

Texas A&M and Mis-souri are the toughest competition for both the men’s and women’s teams. In addition, the North Texas men’s team returns four seniors who will pose threats to the Longhorns.

“We expect to win both the men’s and women’s and hope to run in a way that allows us to do that,” Herbster said. “We fully expect to have our best performance of the year at this meet and race like we are the best.”

—Isabel Miller

SPORTS BRIEFLY

SIDELINE

RANGERS

8ATHLETICS

1

MLB

By Spencer Soicher@Spencersoicher

Daulton VenglarDaily Texan Staff

Senior forward Lindsey Meyer

has scored two of Texas’ six goals on the season

thus far. The Longhorns face a West Virginia team that has not allowed a goal in eight-

straight games.

he day UT alumnus Louis Karp opened Waterloo Records in 1982, UT alumnus John Kunz handed in his resignation at local record chain Hastings.

Kunz, Waterloo’s current owner, left his managerial position because he wanted to start his own path. Without much money, Kunz partnered with Karp, envisioning a store that was different from the record stores they frequented.

“We always knew that Austin wanted and deserved a

fter regularly attending shows at the Armadillo, Austin City Limits co-creator UT alumnus Paul Bosner set out to capture the venue’s magic on tape.

Bosner, director Bruce Scafe and UT alumnus Bill Arhos eventually created the Austin City Limits series in order to document the venue, which fostered Texas’ country music scene. By 1974, the group filmed ACL’s pilot episode with Willie Nelson in studio 6A of UT’s communication building.

Jeff Peterson, ACL producer and UT alumnus, acted as audio supervisor at the show’s KLRU station two years after

or a decade, the heart of Austin’s music scene thrived in an abandoned National Guard armory. The Armadillo World Headquarters, which UT alumnus Eddie Wilson founded in 1970, attracted Austin’s hip-

pies, cowboys and rockers who wanted to share their love of music. Within the first few years of the venue’s opening, Time Magazine ob-

served that more than 200 musicians had relocated to the city to be a part of Austin’s burgeoning music scene. Wilson said book-ing acts such as Frank Zappa, Charlie Daniels and

8 L&A

FREE SPEECHon

DIALOGUES

DANIELLE LOPEZ, LIFE&ARTS EDITOR | @thedailytexan 8Friday, September 25, 2015

A

The year is 1970. Janis Joplin has just died, and there are fewer than 250,000 people living in Austin. It’s the year Armadillo World Headquarters opened its doors, sparking Austin’s musical community. Following Armadillo’s rise, several UT alumni played instrumen-

tal roles in shaping the Live Music Capital of the World. Check out the full stories on Sunday at dailytexanonline.com.

Jeff Peterson | Austin City Limits Producer

Louis Black | Austin Chronicle & SXSW Co-Founder

John Kunz | Waterloo Records Owner

The Music Men

WFEddie Wilson | Armadillo World Headquarters Founder

soundcloud.com/thedailytexan

FRIDAYS @ 5PM

Cure for theCommon Friday

Newscast

T

BLACK page 5

PETERSON page 5

WILSON page 5

KUNZ page 5

Joshua Guerra | Daily Texan Staff

Mike McGraw| Daily Texan Staff

Charlotte Carpenter | Daily Texan Staff

Daulton Venglar | Daily Texan Staff

hen the Sex Pistols took the stage in 1978 in San Antonio, a group of UT stu-dents who would go on to change Austin’s music scene stood in the crowd. “Everything comes after the Sex Pistols show,” UT alumnus Louis Black said.

“Up until that moment, I really thought music was just about music. It was the liberat-ing notion that the line between who’s in the audience and who’s on stage is conve-nient. It brought together a whole community.”

Just a year after graduating, Black and UT alumnus Nick Barbaro partnered up to create the Austin Chronicle in 1981.