the d-line: benefits of design for business
DESCRIPTION
How can you make sure design gets your business to where it needs to be?Head for the D-lineTRANSCRIPT
introducing the mindsalt method...
the line
...for goal-driven design.
Plann
ing
Anal
ysis
Cre
ativ
e
Exe
cuti
on
Design
Stra
tegy
Design
Exec
ution
Rese
arch
Visu
al R
ecip
e Boa
rd
Produ
ction/
Delive
ry
Pers
ona Dev
elopm
ent
Conce
ptua
l Des
ign
Evalua
tion/
Follo
w-up
You know where your business needs to go.
The line helps you get there.
Anal
ysis
Plann
ing
Compa
ny R
esea
rch
Consu
mer
Res
earc
h
Consu
mer
Per
sona
Compa
ny P
erso
na
Before leaving the station, we map out the best route to your destination.
Anal
ysis
Plann
ing
Compa
ny R
esea
rch
Consu
mer
Res
earc
h
Consu
mer
Per
sona
Compa
ny P
erso
na
The first stop on the line will uncover how design can connect your business to the people you need to reach.
We’ll hit the street and talk directly withconsumers, clients and stakeholders.
Anal
ysis
Plann
ing
Compa
ny R
esea
rch
Consu
mer
Res
earc
h
Consu
mer
Per
sona
Compa
ny P
erso
na
From discovery comes perspective –a must-have on the way to good design.
Matter of fact, it’s so important we use it to give both your company and your audience a distinct face and personality.
Cre
ativ
e
Conce
ptua
l Des
ign
Design
Stra
tegy
Visu
al R
ecip
e Boa
rd
Analysis points us in the right direction. Strategy keeps us on the right track.
Cre
ativ
e
Conce
ptua
l Des
ign
Design
Stra
tegy
Visu
al R
ecip
e Boa
rd
We use a Visual Recipe Board as a stylistic bridge to link the strategic findings to a
specific design approach.
Cre
ativ
e
Conce
ptua
l Des
ign
Design
Stra
tegy
Visu
al R
ecip
e Boa
rd
Inspired by the Visual Recipe Board (and lots of coffee), designers create a unique
concept that puts the Design Strategy into action.
Exe
cuti
on
Design
Exec
ution
Produ
ction/
Delive
ry
Evalua
tion/
Follo
w-up
The scenic portion of our journey begins as the design team executes the approved concept, paying close attention to the design details while remaining focused on the big picture.
Exe
cuti
on
Design
Exec
ution
Produ
ction/
Delive
ry
Evalua
tion/
Follo
w-up
The importance of the production process is right up there with the train having a track.
In our world, poor execution is the quickest way to derail a good design.
Exe
cuti
on
Design
Exec
ution
Produ
ction/
Delive
ry
Evalua
tion/
Follo
w-up
How do you know you’ve arrived at your destination? If you’ve stayed on track, your audience will be right there with you.
Feedback and analytics make sure the audience is not only responding, but responding in the right way.
the line
© mindsalt 2009. All rights reserved.
a presentation by
To see where the line can take your business
contact mindsalt at [email protected]
visit us at mindsalt.net