the cyber smorgasbord
TRANSCRIPT
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The Cyber Smorgasbord
Presented byStephanie ZimmermanTraining Coordinator
Library System of Lancaster County
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http://www.flickr.com/photos/34427466731@N01/436654901
Build Community
Serve it up to the patrons …WHEREVER they are.
3http://www.flickr.com/photos/90011821@N00/566243279
Where are they?
ONLINE!
http://www.businessweek.com/magazine/content/07_24/b4038405.htm
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What is Web 2.0?
Web 2.0 is an attitude, not a technology.-Ian Davis (CTO of Talis)
(Talis is an innovative technology company expert at managing semantically rich metadata and in delivering software and services for information management)
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What is Web 2.0?• Read/Write Web• Rich User Interface• Social Web• The Web as Platform• Users Create Value• Live Web• “Find others like you!”
Michael Stephens “The Hyperlinked Library” - http://tametheweb.com/hyperlinkedlibrary/StephensHyperlinkedMasterFall2008.pdf
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Rich User Interface (not!)
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Rich User Interface
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Rich User Interface
The software tries to figure out what I want
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The Web as Platform
The Web is now a place to do things.
Second Psychedelic Life - http://www.flickr.com/photos/44631364@N00/435369048
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Users Create Value
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Technological Changes
+Accessibility of Production Tools
+Distribution Media
Social, Economic & Political Changes and the Way People Communicate
Howard Rheingold – http://vlog.rheingold.com
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The Cyber Smorgasbord Menu
Appetizers
Beverages
Entrees
Sides
BLOGS
PODCASTS
PHOTO SHARING
VIDEO SHARING
WIKIS
IM
RSS
SOCIAL NETWORKING
GAMING
SOCIAL BOOKMARKING
TAGS
VIRTUAL WORLDS
-Choose the items from the menu that will serve your library the best.
15http://www.flickr.com/photos/58971759@N00/2125478238
WAIT…
WHY?
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THIS is why!
Helene Blowers – http://librarybytes.com
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BLOGS• Short for “web log”• An easy to use online publishing tool• Lists content in reverse date order • A great way to engage staff & library users
in conversation– Interactive when comments enabled
http://www.flickr.com/photos/51035767928@N01/68953352
Helene Blowers – http://librarybytes.com
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BLOGS• Can be locally or remotely hosted
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Types of Biblioblogs• Library News Blogs• Marketing & Promotion Blogs• Materials/Resources Blogs• Service-Oriented Blogs• Project Blogs• User-Specific Blogs• Association & Organization Blogs• Conference Blogs• Internal Blogs• Librarian’s Blogs
http://www.flickr.com/photos/51035767928@N01/68953352
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
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Promote a Collection
http://lansinglibraryyouth.blogspot.com – Lansing MI
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For a Specific Audience
http://lansinglibraryadult.blogspot.com/ - Lansing MI
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From…
http://plainfieldlibrarydirector.blogspot.com/ - Plainfield IL
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A Patron Blogs
http://vielmetti.typepad.com/superpatron/ - Ann Arbor MI
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Creative Titles
http://blog.brooklynpubliclibrary.org/ - Brooklyn NY
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Professional Development
http://www.lisnews.org/
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Local Examples
http://palibblogs.wik.is/
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Local Examples
http://palibblogs.wik.is/
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Local Examples
http://palibblogs.wik.is/
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Local Examples
http://palibblogs.wik.is/
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Libraries that Blog
http://www.blogwithoutalibrary.net/links/index.php?title=Welcome_to_the_Blogging_Libraries_Wiki
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Librarians that Blog
http://liswiki.org/wiki/Weblogs
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Implementing Library Blogs
http://www.flickr.com/photos/53447223@N00/192134453
• Gather a strong blog team• Choose the software and host• Create & customize the look and feel• Train your staff• Launch with a soft opening
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
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Best Practices for Library Blogs
http://www.flickr.com/photos/40571485@N00/403675546
• Read and evaluate as many blogs as you can
• Learn the ethics of posting to a blog• Find your voice and develop a mission• Create staff buy-in• Focus on content• Share authorship• Post often and succinctly
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
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Best Practices for Library Blogs
http://www.flickr.com/photos/40571485@N00/403675546
• Tag your posts• Develop a style guide• Take the time to train staff about posting to
a blog• Integrate blogs into your site• Create a feeling of transparency• Be human (1st person) and give good voice• Designate a point person to review content
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
36http://littleoslo.com/eng/blogpoly.htm
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Podcasts
http://www.flickr.com/photos/20645801@N00/251945664
• 2005 word of the year– Combines the word “iPod” with “broadcast”
• An audio file that is available through RSS– Audio on demand (mp3 popular format)– Usually have option to play file without subscribing
• Play back on computer or portable media players
• An effective way to engage youth and market library services
Helene Blowers – http://librarybytes.com and http://en.wikipedia.org/wiki/Podcast
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Podcatching Software
http://shop.cafepress.com/design/15970888
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My iTunes
http://www.apple.com/itunes/
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Portable Media Players
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Podcast Directories
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Podcasts in General
http://www.whitehouse.gov/rss/
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Podcasts in General
http://www.nytimes.com/services/xml/rss/index.html
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Podcasts in Libraries
http://www.opal-online.org – Tom Peters TAP Information Services
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Podcasts in Libraries
http://www.lansing.lib.il.us/podcasts.html – Lansing IL
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Podcasts in Libraries
http://www.homerlibrary.org/audioreviews.asp - Homer Glen IL
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Podcasts in Libraries
http://www.fairfaxcounty.gov/library/bookcast/ - Fairfax Co. VA
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MORE Podcasts in Libraries
http://www.libsuccess.org/index.php?title=Podcasting
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Podcasts for Professional Development
http://uncontrolledvocabulary.com/
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Podcasts for Professional Development
http://talk.talis.com/
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Podcasts for Professional Development
http://www.lisnews.org/pseudo_masthead_listen_lisnews_org_podcast
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Podcasts for Professional Development
http://tisfortraining.wordpress.com/
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10 Points on Podcasting in Libraries
http://www.flickr.com/photos/74097907@N00/423040635
1. Could be called “audio blogging”2. Libraries are using podcasts to share and
syndicate audio content3. Adds even more dimension to the library’s
voice4. Requires equipment you probably already
have5. Takes time and a commitment to the service
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
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10 Points on Podcasting in Libraries
http://www.flickr.com/photos/74097907@N00/423040635
6. Content abounds in the library setting for podcasting• Augment a teen-driven Web site• Oral histories• Online storytimes• Local storytellers telling a story• Internal training• External training• Promotion of library events: interviews, music
programs
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
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10 Points on Podcasting in Libraries
http://www.flickr.com/photos/74097907@N00/423040635
7. Having presence in iTunes is a good thing8. Think about loaning podcast devices at your
library9. Involve your users10.Create a podcast studio or digital creation
station(s) in your library
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
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Photo Sharing
http://www.flickr.com/photos/43698630@N00/403600044
• Publishing or transfer of a user’s digital photos online
• Allows you to share publicly or privately
http://en.wikipedia.org/wiki/Photo_sharing
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Photo Sharing Sites
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flickr• Photo-sharing site• Online community• One of earliest Web 2.0 applications• Many bloggers use as a photo repository• Allows photos to be tagged and browsed• Hosts over 2 billion images
http://en.wikipedia.org/wiki/Flickr
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Libraries that flickr
http://www.flickr.com/photos/hennepincountylibrary/ - Minnetonka MN
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Libraries that flickr
http://www.flickr.com/photos/11329886@N00/sets/72157594291410121 - Lenexa KS
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Libraries that flickr
http://flickr.com/photos/hersheypubliclibrary/ - Hershey PA
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Libraries that flickr
http://www.flickr.com/photos/gwinnettcountypubliclibrary/sets/72057594070076072/- Lawrenceville GA
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Good flickr Profile
http://www.flickr.com/people/gwinnettcountypubliclibrary/ - Lawrenceville GA
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Involve!
http://www.hclib.org/pub/bookspace/hpphotos.cfm- Minnetonka MN
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Library of Congress flickrs
http://www.flickr.com/commons
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Library Groups in flickr
http://www.flickr.com/groups/librariesandlibrarians/
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Library Groups in flickr
http://www.flickr.com/groups/librariancards/
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Get Creative
http://www.flickr.com/photos/80464212@N00/sets/72157602100601598/ - Champaign IL
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Hints for Using flickr in Libraries
http://www.flickr.com/photos/40571485@N00/403675546
• Allow flickr access on library computers• Tag! Note! Comment!• Create a useful profile in flickr for your library
– Contact info, mission, vision and URL• Tell stories!• flickr makes the library human• Check out these links about the legality of it
all:– Laws for Using Photos You take at Your Library
http://www.infotoday.com/mls/sep08/Carson.shtml – Legally, should Libraries NOT be Using flickr?
http://tametheweb.com/2008/09/18/legally-should-libraries-not-be-using-flickr/
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
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Video Sharing
http://www.flickr.com/photos/83245449@N00/108612818
• Uploading video clips to an Internet website• Video host stores the video on its server• Offers different types of code to allow others to
view the video
http://en.wikipedia.org/wiki/Video_sharing
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Video Hosting Services
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Video Blogs
http://www.flickr.com/photos/26572975@N00/1346068786
• Sometimes shortened to vlog• A blog whose medium is video• Use RSS for syndication• Subscribe with aggregator• A fun way to promo library services• Fastest growing communication channel on
the Web
Helene Blowers – http://librarybytes.com and http://en.wikipedia.org/wiki/Video_blog
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Video Blogs in General
http://www.rocketboom.com/vlog/
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Video Blogs in General
http://dailybuzz.mobuzz.tv/
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Video Blogs in Libraries
http://www.gailborden.info/m/content/view/411- Elgin IL
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Video Blogs in Libraries
http://www.ahml.info/vlog/ - Arlington Heights IL
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Video Blogs in Libraries
http://www.youtube.com/watch?v=O-qujBrz8W4- Arlington Heights IL
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Video Blogs in Libraries
http://www.youtube.com/matthewslibrary - Fredericksburg PA
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Video Contests
http://teens.denverlibrary.org/media/youtube.html - Denver CO
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Video Contests
http://www.youtube.com/group/librarylaughs - Lancaster PA
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Video Tutorials
http://www.youtube.com/watch?v=tKvR0OC4nYc
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Video Tutorials
http://www.youtube.com/user/askacpl - Fort Wayne IN
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Video Tutorials
http://www.youtube.com/watch?v=EramdKlwzS4- Fort Wayne IN
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For Fun
http://www.youtube.com/watch?v=vrtYdFV_Eak – South Bend IN
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For Fun
http://www.youtube.com/watch?v=dEOg8-EzQpQ
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Make a Statement
http://www.new.facebook.com/pages/Banned-Books-Week/20181651661#/video/video.php?v=27005783953
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Tips for Using Video in Libraries
http://www.flickr.com/photos/63093688@N00/119694282
• Watch how others are doing it• Get your patrons involved• Allow them to be shared and rated• Tell more stories!• Post to YouTube to go viral
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An Interactive Library
http://www.flickr.com/photos/28783003@N00/2656902648
• Familiar:– Programs– Catalogs– Websites
• Social Networking:– Potential to connect these 3 pillars and take patron
interaction to a new dimension• Challenge:
– Convincing the doubters
Steve Campion – http://librarystream.wordpress.com/
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How Do We Do This?
http://www.flickr.com/photos/81859405@N00/260323975
• Education• Mix education with a little imagination: Apply
the social web to the library• Build an Interactive Library:
– Convince a few key people to consider integrating social networking into existing library activities
• PLAY – PLAY – PLAY… and then PLAY some more
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10 Steps for Staff Buy-In for Technology Projects
“Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
1. Listen to your staff2. Involve staff in planning3. Tell stories4. Be transparent5. Report and debrief6. Do your research7. Manage projects well8. Formally convene the Emerging Technology Group9. Training 2.0: Let everyone play and experience10. Celebrate Success
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Go Download This NOW:
http://tametheweb.com/the-hyperlinked-library/ – Michael Stephens
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Check Out This Resource
http://socialwebhandson.wik.is/
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Don’t Feel…
http://www.flickr.com/photos/81445502@N00/2648803271
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Don’t Fear Change
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Be excited and willing to take the leap!!
http://www.flickr.com/photos/14434912@N07/2870074686
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Links in this Presentation
• Find everything you need at this blog post:
http://lslctraining.blogspot.com/2008/09/cyber-smorgasbord.html
• Link to presentation on slideshare:http://www.slideshare.net/Slzimm1/the-cyber-smorgasbord-presentation/
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Where to Find Me• email: [email protected] • GoogeTalk: Slzimm1• AIM: Slzimm1• blog: http://lslctraining.blogspot.com • del.icio.us: http://del.icio.us/Slzimm1 • facebook:
http://www.facebook.com/people/Stephanie_Zimmerman/608842054
• Linkedin: http://www.linkedin.com/in/slzimm1 • twitter: http://twitter.com/Slzimm1 • flickr: http://www.flickr.com/photos/Slzimm1 • bloglines: http://www.bloglines.com/public/LSLCTraining • friendfeed: http://friendfeed.com/slzimm1 • YouTube: http://www.youtube.com/lslctrainer
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Contact Info• Stephanie Zimmerman
Training CoordinatorLibrary System of Lancaster County1866 Colonial Village Lane, Suite 107Lancaster PA 17601phone: 717.207.0500 x 1281fax: 717.207.0504email: [email protected]: www.lancasterlibraries.orgTraining Blog: http://lslctraining.blogspot.com
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