the curse of mvp - long live mlp...the curse of mvp: long live mlp @nabayanroy #agilia17 we may make...
TRANSCRIPT
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@nabayanroy #agilia17The Curse of MVP: Long Live MLP
The Curse of Minimum Viable Product
Long Live Minimum Lovable Product
Nabayan Roy
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We may make statements regarding planned or future development efforts for our existing or new products and services. These statements are not intended to be a promise or guarantee of future delivery of products, services or features but merely reflect our current plans, which may change. Purchasing decisions should not be made based upon reliance on these statements.
The Company assumes no obligation to update these forward-looking statements to reflect events that occur or circumstances that exist or change after the date on which they were made.
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@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
MVP and the Disconnect
The Shift: MVP to MLP
Characteristics and Elements of
MLP?Defining Lovable
The Next Frontier:
Total Product Experience
The next 45 minutes…
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The Devil is in the Detail
MVP is NOT like this
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The Disconnect
Product or Process
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The Iron Triangle and MVP
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Cheap and Fast,But Not Good?
Data as per Skytrax Rating
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Fast and Good,But Not Cheap! @nabayanroy #agilia17The Curse of MVP: Long Live MLP
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Cheap and Good,But Not Fast?
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The Curse
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Flip the Thinking@nabayanroy #agilia17The Curse of MVP: Long Live MLP
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Good Experiences Remarkable ExperiencesFrom To
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Opposite of Remarkable?
© Purple Cow by Seth Godin
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MLPThe Genesis
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Feasible
Usable
Valuable
Delightful
Feasible
Usable
Valuable
Delightful
MVPFrom MLPTo
The Big Difference@nabayanroy #agilia17The Curse of MVP: Long Live MLP
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Paths to Emotion – A Model
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Why Being Lovable Matters
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And Customers Who Love Your Products…
Buy/Subscribe/Renew Brand Ambassadors Refer to Their Network
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Usable
Delightful
Remarkable
Community
Key Elements of a Lovable Feature/Product
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What is Lovable?Defining
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Step 1
define
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Your problem statement mustbe: contextual, to the point,
and outcome-driven.
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Techniques to Help You Define
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LookingMethods for Observing Human Experience
UnderstandingMethods for Analyzing Challenges & Opportunities
MakingMethods for Environing Future Possibilities
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Problem Framing Technique
Challenges your assumptions
Helps you see different perspectives
Provides a direction for problem solving
Statement Starters
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Step 2
prioritize
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Focusing on Customer’s Needs
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External & Quantitative Technique
Kano Model
Help us determine our customers’ satisfaction/delight with product features
Defines four categories of features: must-be, performance, delighters, and indifferent
Helps to determine customers perception towards a feature using a Kano questionnaire
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Participatory Research Technique
Reveals what people value
Shows how people deliberate
Uncovers latent and unmet needs
Buy a Feature
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Step 3
design for emotion
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Anthropomorphism and Product Design
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Emotional design makes customers feel awesome
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How to measure love?
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social
loyalty
survey
forums
onboarding
Total Product Experience (TPX)
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Parting Thoughts
.
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References and Credits
• Don’t Make Me Think by Steve Krug
• Purple Cow by Seth Godin
• Built To Love – Creating Products That Captivate Customers by P. Boatwright and J. Cagan
• Hooked – How to Built Habit-Forming Products by Nir Eyal
• Inspired – How to Create Products Customers Love by Marty Cagan
• LUMA Institute
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