the cuisines most likely to be more popular with consumers in the next 2-3 years % saying much more...

The cuisines most likely to be more popular with consumers in the next 2-3 years

% saying much more or more popular

1 Mexican 83%

2 Other Asian (e.g. Vietnamese) 75%

3 Spanish (inc Tapas) 58%

4 British 56%

5 Italian 50%

6 Japanese 48%

7 Middle Eastern 38%

8 French 17%

9 American 17%

10 Indian 17%

Source - Peach Factory Food Trends research, July 2010

Emerging trends identified in the USThe ones most significant for the UK market

% saying ‘major trend’ % saying emerging trend

1 Fresh and nutritious 56% 33%

2 Sharing plates/platters 42% 44%

3 Small plates (tapas style) 23% 60%

4 Rustic home-style food 35% 46%

5 Grilled or stir fry (not deep fried) 29% 44%

6 Bolder, bigger flavours 27% 42%

7 "New" Asian e.g. Vietnamese 10% 48%

8 Smaller portions 10% 50%

9 Hotter, spicier dishes 21% 37%

10 Bite size sampling dishes 10% 44%


Peter, this ranked on the sum of both columns, ditto chart 4; you might prefer to change?

Leading consumer behaviour changes% saying ‘major trend’ % saying emerging trend

1 Informal, relaxed environment 62% 37%

2 Ability to book online 52% 44%

3 Street food style grazing 29% 58%

4 Faster speed of service 21% 63%

5 Take up of vouchers and offers 59% 23%

6 Communal and shared eating 23% 58%

7 Shorter "dwell" times 25% 52%

8 Urban, upscale, stylish 19% 50%

9 Buffet style & carveries 17% 19%

10 Longer "dwell" times 2% 12%

11 Formal fine dining 2% 0%


Established trends – here to stay?% saying ‘major

trend’% saying emerging

% saying declining

1 Authentic foods 52% 33% 2%

2 Fresh and nutritous 42% 44% 2%

3 Seasonal Food 42% 42% 2%

4 Home made 40% 35% 4%

5 Local Sourcing 37% 46% 10%

6 ''Free From'' 15% 40% 19%

7 Sustainable sourcing 15% 56% 10%

8 Organic 6% 21% 50%

9 Low carbon footprint 4% 44% 13%

Peter, this ranked on the major trend %


the cuisines most likely to be more popular with consumers in the next 2-3 years % saying much more...

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