the crowdsourced communicator: never think for yourself again
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The Crowdsourced Communicator:Never Think for Yourself Again
Andrew KrzmarzickGovLoop, Community Manager
I
Conferences
I Swag
I Pens
I Swag Re-Gifting
I Kids Who Swag
I Networking
Not the Best Way to Network
Don’t Do It!
The Real Networking
I KnowledgeStrategic
Positioning
Audiences My Knowledge
Typical Face in the Crowd
Yeah – Me, Too
Me Listening to Own Speech
Where do you goafter the thrill is
gone?
Social networks =Perpetual Conferences
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Social Networks Connect the Dots
Facebook.com/Teach
Facebook.com/Teach
1. Create a page.2. Recruit members.3. Get your vanity URL.4. Mentor one another.5. Recruit the next generation.
Facebook.com/GovComm?
“I was on a national research / story-telling tour called Millennials Changing America…
My housing fell through in Cleveland and I was stranded. I asked "Who do we know in Cleveland, Ohio" via Twitter and within 8 minutes I had a place to stay...
It was awesome. We stayed at some supporter's mansiony house.” – Alex
1. Go to GovTwit.com.
2. Search to find peers.
3. Follow them.
4. They’ll follow you.
5. Bring value to get value.
“I started the Chief Learning Officers Network in late November 2008. I had no real knowledge of Web 2.0 capacity. I had been a member of LinkedIn for a few months, joining because friends bugged me to be a part of it.
After a while as a member, I began to join some groups basically to see what would happen. I didn't see a group for CLOs so I started the network…because nothing was in existence in LinkedIn and thought our community needed something – a place, a forum, something to communicate around ideas.”
“The group has become known as a place for leaders in learning to share ideas / thoughts / connect …
We know that CLO's who would have never met have connected on issues of commonality; some folks have begun working together / collaborating…
On a personal level, I've been invited to a CLO's only retreat and have been asked to be a presenter - without the network the folks in charge of the retreat would have never found me.”
No Group for You?
• Nat’l Assoc of Gov’t Communicators
• U.S. Gov’t Relations and Public Affairs
• Network PR Professionals
• Public Relations and Comm Pros
• Brand & Communications Management
What is
MISSION: “Connect Government to Improve Government”
?The perpetual conference where
government connects and collaborates.
30,000 Members…and growing rapidly
I
How-To: Become a Government Rockstar
1. Go to GovLoop.com.
2. Join (free and 50 seconds).
3. Find /form groups.
4. Find /connect w/ colleagues.
5. Get / give insight.
“It’s been
very helpful!”Elaine Blackman,
Writer/Editor,
HHS ACF
1. Pick one network (2 tops).
2. Give before (and more than) you get.
3. Invite others.
How-To: Become a Crowdsourced Communicator
Do U
Conferences?
Just Say YES!
