J A V IE R J . H E R N Á N D E Z A C O S TA

P R E S E N TE D A T S TP & A C O N F E R E N C E 2 0 15

A D E LA ID E , A U S TR A LIA

The Creative Ecosystem as a Cultural Policy Approach

Background

Development of the concept of creative economy (Howkins, 2001, DCMS 2001, UNCTAD, 2010)

The difference between cultural industries and creative industries.

The development of a framework for the creative economy in Puerto Rico.

Commission for Cultural Development in Puerto Rico

Bill 173 creating a public policy for the creative industries

Creative Economy: A New Approach

Balance between cultural and economic value (Throsby, 2001, Frey 2000, Holden, 2008)

The expediency of culture (Yúdice, 2003)

Creative economy as a new dimension of cultural

policy (CODECU, 2015)

Understanding the challenges of the value chain the different sectors (Caves, 2000, Wiinstedt & Boxenbaum, 2012).

The value of culture

The Value of culture

Economic Value Indicators

Monetary Value GDP, Employment, Trade Balance

Non-monetary Value Creativity, Innovation, Skills, etc.

Cultural Value Indicators

Use Value Educational value, social cohesion,

identity, emotional value,

coexistence, etc.

Non-use Value Prestige, historical value,

internationalization, option value, etc.

Definitions for the creative industries

Value Chain Analysis

The pyramid of the creative ecosystem

Research Objectives

Contribute to the theoretical framework of the pyramid of the creative ecosystem to understand the differences between the three segments in terms of:

Financial needs

Main challenges

Support from external agents

Methodology

23 case studies in 9 countries

Argentina (1), Austria (1), Colombia (1), Spain (9), United States (1), France (2), Hungary (5), Puerto Rico (3), United Kingdom (1)

Publishing (2), Performing Arts (5), Visual Arts (3), Film (1), Industrial Design (3), Games and Toys (1), Fashion (1), Music (3), Cultural Tourism (2) and Cultural Spaces (2)

In-depth semi-structured interviews with founders or managers.

Financial Needs

Seed Capital

Venture Capital

Angel Investors

Loans

Grants

Subsidies

Grants

Main Challenges

Internationalization

Management Support

Growth Strategies

Highly Competitive

Cooperation

Strategic Planning

Impact Assessment

Income Streams

Organizational Design

Support from External Agents

Private Sector -

Investment

Academia - Management Support

Government -

Cultural Policy

Conclusions

There is a need for a more comprehensive view on the creative economy.

It is important to understand the importance of cultural value and their contribution to the creative ecosystem.

The pyramid of the creative ecosystem could work as a framework to design policies for the creative industries.

It is important to develop operational definitions for the three segments to use other data sources of cultural and creative industries.

J A V IE R J . H E R N Á N D E Z A C O S TA

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