THE

R

EVOLUTION

How a Band of Microbrewers Is

Transforming the World’s Favorite Drink

By Steve Hindy, President and co-founder of the Brooklyn Brewery

Apr US | May ROW $25.00 I $29.00 CAN I £16.99

Hardback I 234x156mm I 256pp 9781137278760

Over the past thirty years craft beer has exploded in growth. Today, there are over 2,400 craft

breweries in the US, and their influence is spreading globally. Steve Hindy, co-founder of the Brooklyn

Brewery, tells the inside story of how a band of microbrewers came together to become one of

America’s great entrepreneurial triumphs.Steve HindyThe man behind the Brooklyn Brewery

Steve Hindy is the author of Beer School and co-Founder, Chairman and President of The Brooklyn Brewery, one of America’s top twenty breweries. A former journalist, he became interested in home-brewing while serving as a Beirut-based Middle

East Correspondent for The Associated Press. He and the Brooklyn Brewery have been featured in the New York Times, CNN, the Huffington Post, and countless beer blogs and specialty publications. Hindy is a member of the Board of Directors of the Beer Institute and the Brewers Association.

The American Craft Beer IndustryBeer is a rare business category where small startup brands have made a real dent in the market, challenging the domination of giants like Coors and Budweiser (so much so that the major breweries are now creating their own ‘craft brands’). Companies like Brooklyn Brewery, Dogfish Head and Stone are now household names in the US.

Charlie Papazian Frederick Louis “Fritz” Maytag III John A. “Jack” McAuliffe

Anchor Brewing Co., San Francisco

Sierra Nevada, Chico, CA Boston Beer Co, Boston, MA

Wynkoop, Denver, CO

Rogue Ales, Newport, ORGritty McDuff’s, Portland, ME

Goose Island, ChicagoGordon Biersch, Chattanooga, TN

Vermont Pub & Brewery, Burlington, VT

Deschutes Brewery, Bend, OR

Red Hook, Seattle, WA

Pyramid, Seattle, WA

Magic Hat, Burlington, VT

Great Lakes, Cleveland, OH

North Coast, Fort Bragg, CA

New Belgium, Fort Collins, CO

Stone, San Diego, CA Dogfish Head, Milton, DE

Allagash, Portland, ME

D.L. Geary, Portland, MEShipyard, Portland, ME

Russian River, Sonoma, CA

Barrier, NY

New Glarus, New Glarus, WI

Oscar Blue’s, CO

Widmer Brothers, Portland, OR

Full Sail, OR

Boulevard, Kansas City, MO

Schlafly, St. Louis, MOOdell’s, Fort Collins, CO

Six Point, Brooklyn, NYBluepoint, NY

Yuengling, Pottsville, PA

Victory, PA

Bell’s, Kalamazoo, MA

Beers covered in the book

Key FactsThe American Beer

Industry is now worth $100billion.

The craft Beer industry makes up

10% of this

In America there are almost 2,500

craft breweries and 1,500 more

in the making

In 2013 the Brewers Association reported mid-year growth of

15% in dollar sales of craft beer. If this trends hold up, it will mark the fourth-straight year of double-digit growth.

Key PlayersCharlie Papazian, President of the Brewers AssociationA nuclear engineer with a gentle handshake and a passion for home brewing. Papazian wrote The Complete Joy of Homebrewing, a how-to book that taught generations of beer nuts how to brew their own beer. Papazian nurtured a small gathering of home brewers in Boulder, Colorado in the late 1970s as it evolved into the Brewers Association, a $16 million-a-year trade association that has challenged the international conglomerates in surprising ways

Frederick Louis “Fritz” Maytag III, former owner of Anchor Brewing Company in San FranciscoHearing that the Anchor Brewing Company was about to close and looking for something serious to do with his life, Maytag bought the company in 1965 and made it his mission. To revive the company, Maytag altered the recipe and the brewing process and the beer soon surged in popularity. Not wanting to sacrifice the small size of the brewery, and in turn the quality of the beer, Maytag helped competitors become proficient in microbrewing.

John A. “Jack” McAuliffe, founder of the New Albion Brewing Company in CaliforniaMcAuliffe had taken up home brewing while serving in the US Navy repairing nuclear submarines at a base in Scotland. When he returned to the United States, he decided to start a brewery because US beer was a “national disgrace” compared to the rich ales of the UK. His New Albion brewery is considered the first American microbrewery in the modern era.

Brooklyn BreweryBrooklyn Brewery was started in 1987 by Steve Hindy and Tom Potter. Brooklyn beers are currently distributed in 20 countries across the world.

Global sales stats •In the UK Brooklyn Brewery sells about 200,000 cases of beer annually. •Brooklyn Brewery is popular in Scandinavia, selling about 300,000 cases of beer in Sweden, and 50,000 cases across Norway and Finland. They are growing in Denmark too. •Brooklyn Brewery is also popular in France, Italy, Spain, Brazil, Australia, China, Hong Kong and Japan.

This makes them one of the biggest, if not the biggest, exporter of US craft beer in the world.

European MASH events 2013

The Brooklyn Brewery Mash event series kicks off at SXSW Interactive in Austin, and will drop into 11 US cities during 2013 and roll out a roster of parties, concerts, private dinners and readings. They are also organising some events in Europe, catering to the growing British and Scandinavian markets…

Key European dates • Stockholm: 18-24 May • London: 27 July – 2 August 2