The CPD PortalUser Centre Design in Action

Cristian Bustamante - April 2007

Contents

Overview

• Audience User/Analysis– The target users for the product

• Competitor Analysis– Strengths and weakness of prime competitor product

design from a users' perspective

• Task Analysis– The user and the tasks they perform now and in the

future

• Design Evaluation – Low and High level design of the product to evaluate

iteratively with users

Audience/User Analysis

Environmental orientation

Project Kick Off & background workAgreeing stakeholders, undertaking desk research, reviewing systems, drawing up a competitor analysis

– Initial Stakeholder consultation and interviews– Follow up meetings and confirmation– Orientation workshop for project team regarding UCD– Presentation of research and analysis– Identification of key CPD external partners to engage– Strategic alignment to national environmental initiatives– Focus Groups testing understanding and needs– Drafting a vision and strategic plan

Target User / Audience Benefits

• Quality and impact through connected activities (working in partnership)

Target audience Benefit of using CPD portal

Work Based Learners - Multi agency workersTeachers (primary and secondary), non school based professionals

Critical Skills/Employability

Sponsors Work based CPD Coordinators and Leaders, school / cluster leaders and managers

Competence/Reputation

Funding Bodies TDA HEFRE etc

Supportiveness/Cultural Understanding

Influence GroupsLEA - CPD Advisors – CYP Service Providers

Creativity/Forward Thinking

Objectives

CPD Portal

Business Objectives: to improve the delivery of PDP services andproduce surplus by offering a SHU/CPD portal

based around the needs of customers

Programme Direction

Recruit ProgressRetain

•Working Definition of terms

•Increasing Recruitment converting guest user to registered members and allowing group bookings.

•Increasing Retention of existing customers and developing first-time module/occasional learners into loyal customers

•Increasing Progression through enhancement and a clear career progression framework that recognising the impact and importance and motivational aspect of CPD

Business Objectives

Task Analysis

9

Complex/fragmented structured to organisation

Poor communication of opportunities/possibilities

Unclear/inconsistent design of services

Unreliability/lack of reassurance

Generic services/lack of personal focus

Inflexibility

Intimidating processes and language

Focus on process rather than outcomes

Awareness of options & obligations

Consistency

Ease of use

Authority & Security

Quality and ImpactCustomer Responsiveness

Flexibility

Clear language

Customer focus

Usefulness

Can get things done in one go

Know what I can get/ what I have to do

Interested in what’s relevant to me

Know what I need to doCan easily get things done

Feel confident it will work

Feel empowered to do it myself

Feel respected as an individual

Feel in control

Can choose how and when I do things

Feel they talk my language

Feel comfortable with the process

Feel it gives me what I need

Potential problems Desired customer outcome

What can a SHU/CPD portal offer to address the needs and problems for our customers?

CPD PortalProposition elements

Proposition elements

Awards, Interest and Roles

Design Evaluation

Abstract Information Architecture

Low Level IA: Abstract Version.

1.11.11.11.1

1.11.1 1.1

1.11.11.1 1.11.11.11.11.11.11.11.11.1

0.3.1 Legal 0.3.2 Privacy0.3.3 Copyright

0.3

0.2.1 About us0.2.20.2.3 Finding Us0.2.4 Useful links0.2.5 Accessibility0.2.6 Latest news

0.2

Home

0.0

0.1.1 Site map 0.1.2 Site Help0.1.3 Contact us

0.1

Content Search

0.0.2

Membership

0.0.3

Feedback

0.0.4

Surveys

0.0.1

Submit case studies

0.0.7

8.1 Projects8.2 Testimonials

Your Case Studies

8.0

Virtual advisor

0.0.6

6.1 Career stage framework 6.2 Route planner

Your Career

6.0

4.1 LAs4.2 GTC (TLA) 4.3 NCSL4.4 Sheffield Guarantee

Our Partners

4.0

2.1 Course admin 2.2 Route leaders 2.3 Academic profiles2.4 Academic tutors2.5 Alumni

Our People

2.0

3.1 Consultancy and short courses 3.2 Events 3.3 Corporate services3.4 Meeting your needs

Our Offer

3.0

Request help

0.0.8

9.1 Student support9.2 Course leaders 9.3 FAQs listed 9.4 Billing details9.5 Jargon buster

CPD Help

9.0

Course selector/Enrol

0.0.5

1.1 Distance learning 1.2 Part-time study1.3 Full-time study1.4 Routes, awards and modules1.5 Entry requirements1.6 Work based learning

Our Courses

1.0

Course Search

0.0.9

10.1 Early Childhood 10.2 Learning & Teaching 10.3 Autism and Inclusion10.4 PCET10.5 Leadership and Management10.6 E-learning, Multimedia and Consultancy

Our Routes

10.0

5.1 Course diary5.2 Key dates5.3 Accreditation5.4 Course costs5.5 Academic credits5.6 Flexible learning5.7 International study5.8 Enrolment5.9 Key documents

Key Information

5.0

7.1 Teachers7.2 Heads & deputies 7.3 Advisors7.4 Sponsors7.5 NQTs7.6 Non school based professionals7.7 Co-ordinators

Your Role

7.0

Results Results Thankyou Thankyou

ResultsResultsThankyouThankyou Results

Concrete Information Architecture

Low Level IA: Refined Version.

Abstract Concept Screen

Concept screen: Latest News.

Published screen: Latest News.

Concrete Published Screen

Concept screen: The Video Wall

Abstract Video Concept

Published Screen: The Video Wall.

Concrete Video Screen

Competitor Analysis

Public Sector: UK

Public Sector: teachernet.gov.uk.

Private Sector: UK

Private Sector: en-Power.co.uk.

HE Sector: UK

HE Sector: edgehill.ac.uk.

Thank you

Commonly known as the 6 P rule by Howard Mitchell