I n s i d e

t h i s i s s u e :

The Trellicor Group e-newsletter April 2009 www.trellicor.co.za

Roll-Up Serranda

at Melrose Arch

Page 1

Coroma supplies

unique doors

Page 3

Trellidor goes

digital

Page 4

Trellidor Kimber-

ley sponsorship

Page 5

Trellidor on the

internet

Page 6

Roll-Up Serranda recently completed an impressive installation at the R1 billion Melrose Arch shopping development in Johannesburg, fitting roller shutters to both shop fronts and service access points for main contractors Murray & Roberts as well national retail customers. The new shopping development is part of the Melrose Arch Piazza which comprises nine separate buildings with street-level retail and upper level office space, located at the northern end of the existing Melrose Arch development. The architecture of the Piazza reflects a contemporary African feel, achieved by using First World and natural construction materials. The shopping component opened in time for the Easter weekend. Roll-Up Serranda‟s Lynett Botma, Nico Landman and Sebastian James were the Sales Consultants on the project and between them they were responsible for 14 roller shutters and three fixed panels. Congratulations to all of you on a spectacular project. More congratula-tions are due to Lynett, who has landed the contract to install eight more roller shutters to a hotel development coming on line at Melrose Arch in the near future. Take a look at some of the roller shutters that Roll-Up Serranda installed at Melrose Arch:

Some of the Roll-Up Serranda installations at Melrose Arch Piazza shopping precinct. From left to right: Woolworths’ service entrance,

with a wicket door to the left; American Swiss with its sophisticated black roller shutter; the entrance to the scissors lift, which required an

unusual 1.7m x 4.8m electronically operated roller shutter.

Trellidor’s Johannesburg East and Pretoria branches have seen a change of management,

with Alvin Marshall (pictured far left) being transferred from Pretoria to Johannesburg East, and

Jacques Rabie (pictured left) transferred from Johannesburg East to Pretoria.

“The decision makes absolute business sense as both of them live in the area to which they have

been transferred and can make a valuable contribution to the growth of these branches. I wish

both Branch Managers all the best in these new and exciting positions and know they will achieve

wonderful results going forward,” said Pierre Slabbert, Trellidor Gauteng Regional Manager.

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The Roll-Up Serranda brand has, for the first time, been exposed in a consis-tent and meaningful way to its key target audiences such as architects and speci-fiers. Their advertising campaign began in July 2008 in selected magazines such as Architect & Builder, Architect & Specificator, Architecture SA, Leading Archi-tecture and IE magazine. Full page adverts have run in regular issues of the magazines, and this commitment to the publications as a long-term advertiser has helped RUS to achieve some great editorial publicity about new products and processes. “This campaign has helped to grow the stature of the brand and has put RUS in a leadership position,” said Marketing & Sales Executive Kevin Bon-ner. “Our plan for 2009/10 is to refine our initial selection of magazines and con-tinue to build a presence in them so that RUS becomes the roller shutter brand of choice amongst the professionals.”

Pictured on the right is one of the adverts that appeared in Architect and Builder. The same advert was used across all the chosen publications. “We‟ve also pub-lished an 8-page insert on Roll-Up Serranda,” said Brand and PR Manager Char-lene Erasmus. “This was placed into recent issues of all the magazines and are available for franchisees to purchase from RUS and use as a sales tool.”

In addition to the brand building cam-paign, Roll-Up Serranda also launched the new Durban branch through a print campaign. Ten advertorials were run in over an 8 week period in the Mercury main body and Mercury Network. The campaign was very successful, with Rob Chivers and his team receiving great feedback from existing customer base as well as new customers. The brand received awesome exposure during this period, which really helped to re-launch the RUS pres-ence to the greater Durban market. The advertorials attracted the attention of the Spar group and opened the door for Sales Consultant Barry Tatton and Branch Manager Rob Chivers, who have had discussions about securing Spar, Tops and Build It outlets in KZN. A similar campaign is being planned for the launch of the new Cape Town branch in July.

Roll-Up Serranda’s new 8-page insert

(pictured left) was placed in a number of

architectural magazines and is also

available for purchase as a sales tool.

If any franchisees are interested in buy-

ing copies, contact Sales & Marketing

Executive Kevin Bonner on 011 494

5809.

Pictured above is one of the adverts placed in archi-

tectural magazines as part of Roll-Up Serranda’s

brand building campaign.

Shown below are three of the ten advertorials used to re-launch Roll-Up Serranda’s Durban branch through the local KZN press.

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Coroma is manufacturing an increasing number of custom-designed

garage doors for homes around the country. “We‟ve got the capabil-

ity to produce these one-offs and have designed them in conjunction

with customers to suit the style of the home or a particular architec-

tural feature. Franchisees are welcome to contact us to work out an

individual costing, which will obviously be influenced by the style of

the door.”

Contact Rodney on 011 494 1488 for more information.

Examples of these doors are pictured below and to the right:

Pictured left: Coroma recently installed another Coroview door

at a South African NSRI base, this time in Knysna, and colour

coated blue.

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Roll-Up Serranda Cape Town, formerly known as „Hulsmans‟ officially opened as a fully fledged branch under the name of „Roll-Up Serranda Cape Town‟ on 1 March 2009 and is located in premises at Coroma‟s Parow factory building.

The new Roll-Up Serranda Cape Town team, pictured here from left to right, includes Ashley Liberty (Operations Co-ordinater), Carolyn Morris (Receptionist), Mary Bennett (Office Supervisor) and Mike Coburn (Senior Sales Consult-ant)

Not pictured here are the following Roll-Up Serranda Cape Town staff members:

Bob Hulsman (Consultant), Taswel Buttress (Sales Consult-ant), Theresa Stuart (Sales Consultant) and Dave Ferguson (Debt Collector).

Welcome to all of you from the Trellicor family!

Trellidor recently tested a new advertising medium, with it‟s first digital

billboard advert. The advert was designed by Trellidor Graphic Designer

Greg McMurray as part of Trellidor‟s sponsorship of the St Stithian‟s

Rugby Festival held at the school over the Easter weekend. “The bill-

board took the form of a Trellidor opening and closing from both sides of

the billboard over our logo, contact details and „put us to the test‟ chal-

lenge,” said Brand and PR Manager Charlene Erasmus. “Because it was

animated it really attracted the attention of the large crowd that attended

the festival.”

To see the digital billboard in motion, click on the file ‘Digital Bill-

board’ in the attachments bar of the email you received containing

this newsletter.

The pictures on the right from top to bottom show the opening of the Trelli-

dor to reveal the logo and contact details.

The picture below shows the full extent of the digital billboard and the

great exposure it had due to its location on the main rugby field.

1

2

3

4

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Trellidor’s Durban head office at Phoenix Indus-

trial Park recently installed much-needed new sign-

age (pictured right and below). An enormous bill-

board has also been erected on the perimeter fenc-

ing above the road and is impossible to miss as

you drive up Aberdare Road to the factory.

Trellidor Kimberley recently sponsored their local school with branded

golf shirts („Trellidor‟ on the back and the school‟s name on the front)

and gained some nice free publicity in their regional newspaper, Noord-

kaap. In the press cutting on the right, Franchisee Jaque Marais, is pic-

tured (left) with Assistant Headmaster Christo van Wyk (right).

Trellidor Kimberley provided the school‟s 40 teachers with the shirts,

which they wore at the school‟s annual Opskopfees (festival). The festi-

val drew a crowd of about 3000 people, with South African music star

Kurt Darren as the star attraction.

According to Trellidor Kimberley‟s Administration Assistant Mandi Visser,

the Trellidor shirts drew a lot of attention. The teachers will wear their

sponsored shirts at all official school functions, including sports days.

The Trellicor Group’s new

Group Financial Accountant is

Duran David.

Welcome to the Trellicor Family,

Duran!

K eep those contributions to The Core coming. We’d love to hear from you. Send

your information to editor Lindy Barry :

Email lbarry@trellidor.co.za Fax 0866369785 Telephone 011 453 9304

Want to add someone to our e-mailing list? Send their email address to Elizabeth Longbot-tom at head office on :

elongbottom@trellidor.co.za

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Trellidor’s marketing department understands that increasing numbers of consumers are using the internet to research their options

before making informed buying decisions. It‟s essential that Trellidor is easily found on the internet and presents itself as a key player in

our industry, so Brand & PR Manager Charlene Erasmus has done research to find ways to drive the right traffic to our website that will

ultimately result in a phone call to a franchise, branch or head office. One of the key drivers is to ensure we feature well on the world‟s

biggest search engine, Google. “We‟ve done exhaustive keyword research on what words consumers are using to search for security on

Google and have bought sponsored links on these pages, such as „security gates‟ and „security doors‟, said Charlene. “Google have

structured their advertising like an auction, so we have to regularly monitor where our adverts are featuring and ensure that we keep our

listing at the top. We received 500 click-throughs to our site over a 25 day period.”

The marketing department is currently building a new Trellidor website which is due to be launched on 1 July 2009. Watch this

space for further updates.

Take a look at the screen dump below of the Google search on the words ‘security doors’ - note Trellidor’s position in the listing:

Roll-Up Serranda’s Alistair Andrew received a pat on the back from a grateful customer, Dr G Kelling. Dr

Kelling contracted Alistair to install a roller shutter at his home and had this to say in a „thank you‟ letter:

Thank you very much for the excellent service as well as the professional way in which you have dealt with

my order, as well as the installation. It is a privilege to do business with a company like yours as such

service and commitment is quite rare in South Africa.

Congratulations to Alistair and his team at Roll-Up Serranda KwaZulu-Natal! In tough times like these,

delighting customers through superb service leads to much-needed word-of-mouth endorsements and

recommendations.