the cooperative
TRANSCRIPT
Commercial Aquaponics © 2015 1
THEWEBINAR
Jerome Peloquin Moderator
Commercial Aquaponics © 2015 2
A Virtual Global Marketing Organization
A Global Sustainable Foods Brand
A Global Delivery System for Locally
Grown Food
Producer/Retailer Direct Value Chain Model
The Network
The Family Fish Farms Network
3
Why We Are Here … !
To establish an AP growers marketing cooperative that will support all AP Farmers everywhere.
The Webinar participants are either currently commercial growers or, plan to build and operate an AP growing enterprise.
Commercial Aquaponics © 2015
Overview
An Agricultural Marketing Cooperative is a business owned by a group of farmers to market a their products.
Increase Sales & Profits, Reduce Costs
Establish a Common Brand
Establish and Protect Prices
Group and/or bulk purchasing
Commercial Aquaponics © 2015 4
Why A Marketing Cooperative?
Increase the Value of our
Brand
Increase The Profit From Our Food
Reduce Our Costs
Individually We are
Weak in the Market
TOGETHER WE ARE
STRONGER
Commercial Aquaponics © 2015 5
Value Proposition
Just in Time Food Delivery
Network
Commercial Aquaponics © 2015 6
We Will Deliver Fresh, Sustainably Grown Local Food to Retailers Anywhere, Within Hours of an Order
• Local Farmers Can Deliver in Hours not Days
• Local Aquaponic Farms Can Deliver 12 Months Dependably
• Branding Will Assure Fair Pricing
• Local Aquaponic Farms Can Deliver Fresh Food
Customers Want Fresh
Locally Grown, Clean Food
Farmers Need a Fair Price
Big Agriculture Cannot
Deliverr in less than 5 Days!
Retailers Need a Dependable
Supply of Local Food
The Problems We Solve
Commercial Aquaponics © 2015 7
Commercial Aquaponics © 2015 8
Aquaponics Sustainable Farming
Aquaponics is the most sustainable farming method available today!
Aquaponics is Sustainiability
Commercial Aquaponics © 2015 9
Aquaponics Food Security
Supermarkets Don’t Grow Food!
Aquaponics is Food Security
Commercial Aquaponics © 2015 10
• Salt Laden Water Harmful• No Protein – Only Carbohydrates
HydroponicsIs NOT
SUSTAINABLE
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Features• Automated Sales & Marketing System
• Sustainable Food Brand Promoted to National Chains and Consumers
• Full merchandising support provided, including in-store promotions, flyers, paper inserts
Benefits• Instantly improves your Farms visibility• Saves money on marketing and promotion• Gets More Customers• Reduces Your Overhead and Support Costs• A Direct Link to Large Retailers • increase sales and profit margins
• An edge against non sustainable competition
• Differentiation and price advantage• Branding gives you an edge over
competition
• Informs customers about of our brand and food• Supports pricing and policy profiles
Features/Benefits of the Network
Commercial Aquaponics © 2015 12
How We Will It Work?
• Green Marketing Technology• Cloud based, global
marketing platform• All business is local
The Marketing Platform
• Sustainable Aquaponic Growers
• Connected to ‘Real Time” data network
• 24 hour Inventory
Cooperative • 24/7 Ordering• Just-in-Time Delivery• 7 days, 12 months• All Year/All seasons• Fresh Locally Grown
National/Local Customers
The Sustainable Foods Marketing Cooperative Will -
Sell Locally Sourced Aquaponically
Grown Foods to retail Food Buyers
Use The Power of the Internet to
Level the Playing Field
Give You a Voice in How Money is
Spent
Provide a Responsible non-
Greed Driven Business Model
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Commercial Aquaponics © 2015 14
Cost?How much will it cost to do this?
In a cooperative, we are all partners
We set objectives
Assign priorities
Establish a budget
Provide/Seek funding
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How Do We Proceed?
• Others registrants are associate members until farms become
operative.
Everyone who registered on our site and has a working
farm is automatically a member of the Cooperative!
• Send an email to: [email protected]
You are “in” unless you, “opt out.”
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Short Term
Form a restricted subgroup on LinkedIn Open a ‘group chat room’ on Skype Meet once a week online until finished. Set short-term objectives All have input Vote on objectives and charter
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THANK YOU FOR JOINING US AND ATTENDING THIS WEBINAR
Our 4th Webinar will be held on May 25th 2015At 3:00pm EST
Organization Webinar• Help us design the future of food• What are your skills? Writing, Marketing, Internet, Organization• Help the Cooperative grow