the cool pot project
TRANSCRIPT
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The CoolPOTproject“dall’utopia al progetto”
DESIGN
MIUR AFAM ISIA
M inistero del l ’ I s t ruzione, Univers i tà e R icercaAlta Formazione Ar t ist ica , Musicale e Coreut icaFIRENZE Urbino Roma Faenza
DESIGN
MIUR AFAM ISIA
M inistero del l ’ I s t ruzione, Univers i tà e R icercaAlta Formazione Ar t ist ica , Musicale e Coreut icaFIRENZE Urbino Roma Faenza
DESIGN
MIUR AFAM ISIA
M inistero del l ’ I s t ruzione, Univers i tà e R icercaAlta Formazione Ar t ist ica , Musicale e Coreut icaFIRENZE Urbino Roma Faenza
StudenteCaterina Falleni
RelatoreSimone Paternich
A.A.2011/2012
How to enter an emerging market and spread well being to millions
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13 17 15M I L I A R D I M I L I A R D IM I L I ON Idi persone soffre di foodborne disease
di bambini muoiono ogni anno di
diarrea
di persone vivono senza accesso al l ’elettricità
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FoodBorn
Gestione Preparazione
Conservazione
standard domestici totalmente non
igienici
Mancanza acqua potabile
Mancanza accessoelettricità
Povertà Istruzione
RisorseSistemi complessi Pensiero sistemico
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FoodBorn
Gestione Preparazione
Conservazione
standard domestici totalmente non
igienici
Mancanza acqua potabile
Mancanza accessoelettricità
Povertà Istruzione
Risorse
WickedProblems
Sistemi complessi Pensiero sistemico
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10 -<50
+500
<10
50 -<100
100 -<500scarsità d’acquaeconomica
scarsità d’acquaterritoriale
Milioni di persone senza energia elettrica
56
585
28
299
8
379
AfricaSubsahariana
IndiaAsia in via di sviluppo
Analisi geografica
Food Borne per migliaia di persone
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BOP Bottom Of the Pyramid
{4 Miliardi
$1 - $4
< $1
$4 - $50
>$50
2 Miliardi
1 Miliardo
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imprenditrice Pakistana
$ 2.00 a day
impiegato fabbrica
Africa $ 1.80 a day
contadino Tanzania
$ 0.20 a day
proprietaria mini impresa
India $ 3.00 a day
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SPAZIO è LUSSO
VIVERE IN 13M2
TUTTO PER TERRA
GRANDI FAMIGLIE
RELIGIONETRADIZIONE
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COMUNITA’
VIVERE ALLA GIORNATA
DONNE COME PILASTRI
il LIFE STYLE è IMPORTANTE
BOP IN MIGRAZIONE
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4 ?
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CASE HISTORIES
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QDRUM
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LIFESTRAW
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OLPC
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Dai un pesce a un uomo e lo nutrirai per un giorno. Insegnagli a pescare e lo nutrirai per tutta la vita.
proverbio cinese
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Filantropia trend crescente
social business
carità
breve termine
lungo termine
1 9 9 5 1 9 9 6 1 9 9 7 1 9 9 8 1 9 9 9 2 0 0 0 2 0 0 1 2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 5 2 0 0 6 2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1
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WARBY PARKER
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CoolPotProject
.org
diffonde benessere generando opportunità nelle comunità rurali dei paesi in via di sviluppo attraverso la produzione e la vendita di SafiPots
prodotti per refrigerare gli alimenti e rendere potabile l’acqua
OPPORTUNITA’ INCLUSIVITA’ CREAZIONE NUOVO MERCATO
miglioramento di salute, stato sociale e
stato economico
approccio aperto e creativo per la co-operazione
mercato locale per comunità rurali di
produzione, diffusione e vendita di SafiPots basato
sulla collaborazione
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Single WomenMarried WomenMarried Men
BISOGNI FISIOLOGICI
DI SICUREZZA
DI AFFETTO
DI STIMA
DI AUTOREALIZZAZIONE
Quale Benessere
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Single WomenMarried WomenMarried Men
Quale Benessere
VALORI
AUTOSTIMA
SALUTE PARTECIPAZIONE
RISORSE
STRETTI
RAPPORTI
CONNESSIONI
SOCIALI
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CoolPotProject
.org
Breve termine
Lungo termine
AZIONE BENEFICIO
aumento benessere
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BUY GIVE TRAIN SELL BUYutenti organizzazione partner locali imprenditori comunità
CoolPotProject
.org
opportunità
One opPOrTunity to One (OPO model)
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PERCHE’ SARANNO DATE PIU’ OPPORTUNITA’ ALLE DONNE?
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SafiPot Sviluppo del prodotto
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54% ceramica
15% acqua
12% materiali isolanti
7% plastica
6% argento colloidale
4% materiali naturali2% carboni attivi
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30°
Processo di refrigerazione
Processo di purificazione
10°
98.9%
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{ 4# COTTURA + SMALTATURA3# UNIONE + ESSICCATURA2# STAMPAGGIO1# ESTRUSIONE
Processi di produzione
1# STAMPAGGIO + ESSICCATURA + COTTURA
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One SafiPot = 19kg16kg
3kg
Metodo di trasporto
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Perché un Social Business
Process
Infrastructure
Brand
TechBiz
People
“This is not charity, this is business” Muhammad Yunus, Peace Nobel Price
1# Obiettivo sociale
2# Non dividendo con investitori
4# Rispetto dell’ambiente
3# Profitti restano all’interno
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Progetto Pilota
“A journey of a thousand miles begins with a single step”
Lao-tzu Chinese philosopher
“Build small, make it infinetely expandable, make it affordable for the poor people”
Jaquelin Novograts, fondatrice e CEO di Acumen Fund
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Progetto Pilota
1# Prototipazione 2# Team + Analisi 3# Network in loco per produzione
4# Test in loco con utenti (HCD)
5# Strutturazione ecosistema
6# PP da testare prodotto e ecosistema in mini scala
per X
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Finanziamenti
ISTITUZIONALI CROWDFUNDING INVESTITORI SOCIALI
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The CoolPotProject Network
Sviluppo in mercati emergenti e filantropia Diritti umani
Scalabilità e diffusione
Social Business
Progetto pilotaBusiness IP
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Next steps
#0 Pilastri
#1 Team
#2 Fondi
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Next steps#3 Prototipazione e Network
#4 Test in loco (PP)
#5 Consolidamentoconnessioni
#6 Preparazione e lancio campagna
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Next steps
Consolidamento#6 Preparazione e lancio campagna
#7Valutazioni e miglioramenti
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grazie
“Chi ha un’utopia fa progetto, chi non ha un’utopia fa oggetto”
Philippe Daverio