the conversationaboutlove
TRANSCRIPT
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Theconversationaboutlove
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workingdefinitionThere are varying definitions of transmedia. The two main contenders are from Geoff Gomez and Henry Jenkins.
Jeff Gomez Fr"#-.($& D&/#(!(0#
Transmedia is specified by the fact that it refers to a narrative that is significant in scope and plays itself out across different media platforms (traditional and digital) in ways that leverage the specific features of that platform. Transmedia storytelling allows for us as producers to interface with mass audiences in ever more artful and deeply satisfying ways.
Transmedia is also signified by the fact that by definition transmedia narratives invite dialog with the audience. Technology allows us as producers to remain in listening with our viewers, our participants, allowing them to express themselves and allowing us to act on that expression. The possibilities are gorgeous.
Henry Jenkins S!0r1w0r2' D&/#(!(0# Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.
Directed by Sarah Polley Starring Michelle Williams, Seth Rogan & Sarah Silverman
the Task:
to bridge the TIFF Gala Launch with the theatrical release
to build an audience and create a buzz around Take This Waltz
the Catch:
the theatrical launch was 8 months away
we couldn’t use any characters or storylines from the film
the budget was slim
‘the best storytelling devices are, and have always been, rooted in human behaviours and desires’
- Mike Monello
But we believed that:
digital media is inherently a platform for human CONVERSATIONINTERACTION & CREATIVITY
and
we knew we could use this to create a multiplatform campaign that would engage, entertain & grow an audience.
we knew we could use this to create a multiplatform campaign that would engage, entertain & grow an audience.
The Conversation {inspired by the themes and ideas in Take This Waltz by Sarah Polley}
we LOVE to TALK about LOVE
The Conversation is framed through open ended statements taken from the film. This invited the audience in and gives them an opportunity to engage at the level that is most comfortable to them.
WE created a participatory experience provides both IMMERSIVE & ACTIVE engagement for the audience
IMMERSIVE: a fully populated art gallery with videos, artworks, texts from the famous & not so famous among us
ACTIVE: an opportunity for audience engagement through creative means & a variety of platforms. Everyone can get involved on some level.
content is curated & user generated
When I let go I become a cow in a disaster film drawn and painted by ten Korean men in a fifteenth floor studio in Seoul who watch me tumble through the greyblack
sky while drinking tall sweating beers with racing forms laid out at their elbows becoming old men after becoming young men after eating popcorn from a bag in a
movie theatre on Yonge street, which is also what I become when I let go. When I let go I become a cartoon Czar in a Saturday morning cartoon that I watch through
rug plush that engulfs knees and ankles not wobbly but not strong as I practice being tired which is a skill that comes in handy later on when I need to get fired from
the shoe factory or men’s wear store on Yonge street on Saturday night with lights, 70s lights, and John Candy in an afro and sideburns walking and drinking pop or
beer and whiskey or coffee maybe from a tall cup that looks small in his hand which looks smaller through the lens, which is also what I become when I let go. When
I let go I become huddled in the dark of a room stamped with bootdirt and butter crust and snack boxes and lipstick casings-- criminal romance-- and the time that me
and her-- before me and YOU-- went to see the Blues Brothers movie-- it was a date, my first-- and what was weird was how she just raced inside her parents’ house
after erk and joey and snails dropped us off-- I followed you, thinking, well, this is when I get to kiss you, I guess-- but she didn’t speak to me in school for the rest of
the year which made me wonder whether I’d said or done something weird or maybe I shouldn’t have followed her to the door I dunno. So I chased after erk and joey
and snails who looked back and saw me and I climbed in waving around a bag of joints listening to cheap trick and the jam as tires squealed down the road thinking o
god is this what happens when you grow up because if it is life is gonna be strange and weird and difficult and so I sat there getting stoned the driveways and houses
rolling past feeling lonely and suddenly old which shouldn’t happen when I let go but you know it does it does it does it does so c'mon, let go.
Dave Bidini, Toronto
love
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