the continuing evolution of automated sports content
TRANSCRIPT
Automated Insights
The Continuing Evolution of Automated Sports Content
Joe Procopio Chief Product Officer Automated Insights [email protected] @jproco
Ai Background
Wordsmith™
Confidential and Proprietary
BEFORE
The Wordsmith platform takes in your raw data, in any format.
AFTER
Wordsmith creates personalized, insightful narratives at massive scale.
A Patented Engine for Automated Narrative Reporting
How it Works
1. Identify trends and insights2. Prioritize based on value3. Deliver narrative, with total
tone and variability control
Personalized Message for Each User w/ Their Data
Proprietary Data
Real-Time Data
Historical Data
Third Party Data
Confidential and Proprietary
Natural Language Generation
The Robot Writer
6 Confidential and Proprietary
QuakeBot
7 Confidential and Proprietary
Ai: Pioneers in NLG
8 Confidential and Proprietary
You Might Already Be Reading Automated Content “Not only is automated content virtually indistinguishable from human-generated content, but in most cases it is deemed as more credible and trustworthy.”
• Dr. Christer Clerwall, Karstad University
• Results published in Journalism Practice 2014.
• Journalism graduate students blind-testing Automated Insights content against human journalist-written content from the same NFL games.
The Ai Algorithmic Approach
Confidential and Proprietary
• New Data/New Time Period – Who is the audience? – What is the topic? – What is the lede? – What are the most pertinent facts? – What is the tone? – What is the lexicon? – Edit as we write.
How NLG Can Enhance Sports Content
Other Examples
11
Reach, Breadth, & Depth
Challenge Reaching new and existing users with content that is specific and relevant to them, in a way that drives more page views, engagement, and brand stickiness.
Ai Solution
Match-up previews, recaps, trivia, and more—all personalized for each reader.
Expanding Reach of Coverage
Confidential and Proprietary
Expanding Breadth of Coverage
Confidential and Proprietary
Expanding Depth of Coverage
Confidential and Proprietary
Automated Content in Sports Today
Ai Produces > 15 Article Types
Plus Pre & Post Game Notes
Team & Player Rankings
Note: These Rankings and Grades are ideal for automating slideshows to highlight top performances and trends, which in turn can be used to better leverage existing photo and video assets.
Visualizations & Analysis A variety of high-impact and hyper-relevant graphics, visualizations & analysis for every sport & every team. Including “Polls in Motion”.
Live Scoreboards & Play-by-Play
• LIVE scoreboard, game pages, play-by-play and interactive box scores
• Can be delivered via Web or Mobile pages on iPad, iPhone and Droid
When combined with Real Time Insights = Turn-Key 2nd Screen Experience
Live Scoreboards & “Intelligent” Play-by-Play
Personalization and Interactivity
Sports
Sports
Powerful 2nd Screen Experiences
Note: Our algorithms and technology platform can also be used to power predictive games about future or even real-time game activity and results.
Trivia / StatQuiz
StatSmack
Daily Fantasy and Wagering
Quantified Self
Summary
Automated Insights creates personalized narratives and visualizations from raw data, at massive scale.
NLG and automated content can increase the reach, breadth, and depth of sports content.
We can deliver a unique contextualized experience for one user or segment among millions — in any tone, on any screen, and in real time.
Thanks!
Thanks for attending. Please visit us at stats.com Don’t miss our next webinar: The NFL and Social Media: What You Need to Know August 12th at 12:00 p.m. CST Questions?