"the content & branding playbook," warby parker >> tim riley [commercism 2014]
DESCRIPTION
RECRUITING PARTY LOYALISTS: THE CONTENT & BRANDING PLAYBOOK, Tim Riley, Director of Online Experience, Warby ParkerTRANSCRIPT
@WARBYPARKER | @TMRLY
Hello, I’m Tim. Nice to meet you.
≠
Eyeglasses(should(not(cost($400+(
Eyeglasses(can(be(sold(online(
Eyewear'only+brands+
Fashion(brands(Eyewear0only(brands(
Eyewear'retailers'Fashion'brands'Eyewear2only'brands'
Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&
Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&
01
A Lifestyle Brand 02
offering Value and Service 03
with a Social Mission
16#
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@WARBYPARKER | @TMRLY