the constituent lifecycle: a complete guide to the donor experience
DESCRIPTION
The 2014 Desktop Reference Guide by Blackbaud gives you insight and practical advice on The Constituent Lifecycle and serves as Your Guide to the Donor Experience. With this guide, you’ll better understand what that day-in and day-out— described as the constituent lifecycle—might look like for your donors. As you work through the chapters, you’ll see many different places where you can thank your supporters, share great information and resources with them, and make them feel like they are changing the world for the better, with you.TRANSCRIPT
THE CONSTITUENT LIFECYCLEYour Guide to the Donor Experience
People have evolved.
So have their fundraising preferences and expectations.
To succeed, you have to learn how to engage with your supporters in today’s digital world.
Here’s how . . .
The Constituent Lifecycle
The constituent lifecycle hasfour stages:
Discovery
Engagement
Solicitation
Endorsement
With theright strategies, you can move constituents through these stages.
Discovery
Get Discovered
Identify your target.Don’t focus oneveryone; buildconstituent personas.
Get Discovered
Create opportunities. Go where your personas are, including the Internet.
Get Discovered
Create opportunities. Go where your personas are, including the Internet.– Maintain a blog, connect on social, try peer-to-peer
Get Discovered
Offer a path. Create landing pages on your website that are simple, inviting, and have a clear purpose.
Engagement
Engage Your Constituents
Ask for something (other than giving money) that will invest them in your cause.
Engage Your Constituents
Ask for something (other than giving money) that will invest them in your cause.– Like signing an online petition
Engage Your Constituents
Offer somethingthey value in return.
Engage Your Constituents
Offer somethingthey value in return.– Like discounts on tickets or an opportunity to pre-register for your next event
Engage Your Constituents
Provide a source of knowledge through blogs, emails, or subscriptions.
Solicitation
Solicit Investment
Build a case that is consistent, shows impact, and is personal.
Solicit Investment
Make it easy to pull the trigger with online volunteer signups and donations, mobile-friendly donation pages, and mobile check-ins at events.
Endorsement
Get Endorsed
Say thank you with personalized letter that show donation impact.
Get Endorsed
Create emotional attachment by giving your investors something they can be proud of.
Get Endorsed
Drive participation by offering opportunities to volunteer or asking donors to serve on committees.
Get Endorsed
Make everything shareable with social sharing buttons on your website, peer-to-peer fundraising, forwarding options in emails, and swag.
The Constituent Lifecycle
Follow these strategies to keep up with the evolving constituent lifecycle. . .
. . .and connect with supporters in today’s digital world.
For more on constituent lifecycle strategies and tools, download the full report at:www.blackbaud.com/desktopreference