The Connection Among Consumer Behavior,

Psychology And Sales

www.cynthiakocialski.com

An effective sales and marketing strategy relies

upon a firm understanding of consumer

behavior and consumer psychology. This is

especially true in today’s marketplace, which

has made the jump to internet where an

entirely new set of dynamics are at play when

it comes to marketing and selling to

consumers.

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Using Limited Time Offers and Urgency to Promote

Specific Consumer Behaviors

When marketing to consumers, many marketers use

limited time offers, sales and even coupons, which

have an expiration date and thus, cultivate a sense of

urgency in the consumer. When the consumer

perceives a sense of urgency, this drives sales as the

individual believes that they must act now or they’ll miss out on the opportunity to make a purchase or

save on that purchase.

Consumer Psychology and the Connection With

Limited Supply

Similar to the limited offer, a limited supply taps into

the co su er’s psychology by creating a sense of

urgency. This sense of urgency impacts consumer

behavior by promoting action.

Social Proof and Consumer Psychology on

the Web

The internet has made it relatively easy for

retailers to use social proof to promote sales-

friendly consumer behaviors. Marketing to

consumers using social proof is relatively

simple.

Strategic Pricing to Impact Consumer

Psychology

Many online retailers and service providers

use specific pricing strategies to impact

consumer behavior and drive sales on a

psychological level.

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