The Connecticut Authors and

Publishers Association

7th Annual

CAPA University

Writers Conference

CAPA University 2010

May 8 at the Hartford Steam Boiler Convention Center

Hartford, CT

Brian Jud - Marketing Outside The Box - Brian Jud, marketing expert and co-founder of CAPA, teaches you how to sell books by the hundreds without ever going near a bookstore. Brian is an author, book-marketing consultant, seminar leader, television host and president of Book Marketing Works, LLC. A Special-Sales Marketing expert, Brian is the author of the Publishers Weekly title, Beyond the Bookstore and The Marketing Planning CD-ROM that accompanies it. Brian is also the editor of the Book Marketing Matters newsletter on special-sales topics.

Lunch Break

Session 2 — 1:45 - 2:45 p.m. (choose one of the five speakers)

Toni Andrews - Writing Paranormal Romance - Toni Andrews guides you through the world of the paranormal and talk about what it takes to create these books. She likes to say it’s easier to list the jobs she hasn’t tried. From lifeguard to lounge singer, bartender to bill collector, door-to-door salesperson to corporate business analyst – Toni has been there and done that. Then, she decided that what she really wanted was to be was a writer. After fifteen years in Southern California and seven in Miami, Toni has recently returned to the lakeside cottage in Connecticut where she spent her childhood summers, where she writes full time. Some of her books are Cry For Mercy, Beg For Mercy and Angel Of Mercy. Toni also writes romance novels under the pen name Virginia Reede.

James King - Entering Contests - Think you’ve got what it takes to win a writing contest? James King wasn’t sure he did, but he won the 2009 Amazon Breakthrough Novel Award with Bill Warrington’s Last Chance. He earned for a publishing contract with Penguin and a $25,000 advance. James is a corporate-communications specialist, but has wanted to be a writer since he was a child. Born in Ohio, he lives in Connecticut with his wife and children. James wrote most of Bill Warrington’s Last Chance while earning his Master of Arts in creative writing from

Manhattanville College (Purchase, NY). In 2009, James’ novel beat out 9,999 other entries from all 50 U.S. states and 21 foreign countries. He’ll tell you about his experiences – and what you should be prepared to do to improve your chances of winning.

Nikoo & Jim McGoldrick - Breathing Life into History - Learn how to research your historical novel and brush-stroke it in living color across readers’ imaginations. How to use plotting techniques that make your pages practi-cally turn themselves. How to make those historical characters breathe… and breed, if desired! From the subma-rine shipyards of Electric Boat in Groton, Connecticut, and the clubs of Rodeo Drive, to the forges of Pennsyl-vania and the electronics manufacturers of Massachusetts, these two have spent their lives gathering material for their novels. Nikoo, a mechanical engineer, and Jim, who has a Ph.D. in sixteenth-century British literature, have

penned 27 novels and two works of nonfiction. Writing historical novels as May McGoldrick and Nicole Cody and contemporary suspense thrillers as Jan Coffey, these prolific and popular authors have received numerous awards for their work. They now live in Watertown, Connecticut.

Richard LaPorta - Publishing with a Local Small Press - Tired of being rejected by the big publishers? Richard LaPorta will show you what a local publisher can do for you, to get your book published. Husky Trail Press LLC provides high-quality educational books and materials to teachers, educators, administrators, students, children and parents. In addition to publishing its own titles, Husky Trail Press LLC distributes for Penguin Putnam, Hachette, Random House, Houghton Mifflin and Harcourt.

Harry Rinker - How to Get On Radio Shows - After listening to Harry Rinker, you’ll know exactly what to do to get your book showcased on mainstream radio stations. Rinker hosted seventy-eight (78) half-hour episodes of Collector Inspector, a weekly show devoted to seeking out antiques and collectibles in private homes, on Home & Garden Tele-vision (HGTV). Rinker is, himself, a frequent television and radio guest. His television credits include Oprah, Home Matters, Martha Stewart Living, Inside Edition, Wall Street Journal Report, the NBC-TV Today show, the ABC-TV Good Morning America show, the CBS This Morning Show and Sunday Morning, CNBC-TV Market Rap and MPT Wall Street Week With Louis Rukeyser, along with many regional and local talk shows. Rinker is the host of WXCI,

91.7 FM’s Meet the Author program, in association with Western Connecticut State University.

Afternoon Break

Session 1 (continued)

Session Three — 3:00 - 4:00 p.m. (choose one of the five speakers)

Jean Stone, a.k.a. Abby Drake - Writing Women’s Fiction - Who is Abby Drake and what is women’s fiction, any-way? Abby Drake, a.k.a. Jean Stone, is a native New Englander whose 15 novels are set in locations from Martha’s Vineyard to Manhattan. Drake writes about women… their laughter, their lives and their men who come and go (and occasionally stick around, whether they’re wanted or not). Each of her stories focuses on the connections between women with vastly different families, careers and issues, but with a common problem that brings them together. In Good Little Wives, the problem is murder; in Perfect Little Ladies, the problem is panties! Lavender lace panties, to be

exact. They have been kidnapped. A ransom note has been received. And Elinor must dig up a half million dollars for their return before all of New York, Washington – and maybe the world – finds out.

C. Marina Marchese - Your Book Promotes Your Business and Your Business Promotes Your Book - Does your small business need more customers? Do you want to learn the most inexpensive way to market your small business? Do you want to use your book to develop a new business? If you answered “Yes” to any of these three questions, then you won’t want to miss this engaging talk by C. Marina Marchese. “Although I’ve been a beekeeper for a long time, I will never forget my very first taste of fresh honey straight out of the beehive.” So begins Honeybee, in which Marina considers herself accidental in the art of beekeeping, but smart in using writing to build a business. Elizabeth Bear - Speculative Fiction - Speculative fiction is a genre speculating about worlds that are unlike the real world in various important ways, such as science fiction, fantasy fiction, horror fiction, supernatural fiction, superhero fiction, utopian and dystopian fiction, apocalyptic and post-apocalyptic fiction, and alternate history. Elizabeth Bear is the winner of the 2005 John W. Campbell Award for Best New Writer, the 2008 Hugo Award for Best Short Story for “Tideline” and the 2009 Hugo Award for her novelette “Shoggoths in Bloom.” Her first novel, Hammered, was pub-

lished in January 2005, followed by Scardown and Worldwired the same year. The trilogy features Canadian Master Warrant Officer Jenny Casey, who is also the main character in the short story “Gone to Flowers.” Hammered won the Locus Award for Best First Novel in 2006. Elizabeth will help you find the “What if” in your writing.

Shel Horowitz - Grassroots Marketing - Do you need marketing help? Shel Horowitz has been assisting businesses, services, authors, publishers and nonprofits with marketing for over 30 years. The author of seven books (three of which won awards), he’s an expert in frugal, ethical and effective marketing, including major media publicity, social network-ing, powerful joint ventures and much more. A popular speaker and media guest, Shel is currently co-authoring a book on green and ethical marketing with Jay Conrad Levinson, originator of Guerrilla Marketing. Shel is the author of the award-winning book, Principled Profit: Marketing That Puts People First, which is a life-changing read for entrepre-

neurs, marketers and customer-service people. Adele Annesi - Making the Most of Your Work — From Blog Post to Story - Ever wonder how to make more of your writing and gain visibility at the same time? This seminar by award-winning writer and CAPA publicity chair Adele Annesi will show you how to take something as simple as a text message or blog post and leverage it into a monthly column, short story, kudos on LinkedIn and publicity on Twitter.

Follow-Up Session — 4:00 - 5:00 p.m.

Meet all the presenters and chat with other attendees.

Have your favorite speaker or author autograph

copies of their books in the CAPA-U Bookstore.

Drawings will be held at 4:00 p.m.

First Prize: Refund of your CAPA-U registration fee!

Second Prize: Membership in CAPA for one year!

SPECIAL OPPORTUNITY FOR CAPA MEMBERS ATTENDING CAPA-U 2010 Anyone who is a member of CAPA and who registers to attend CAPA-U 2010 is invited to sell his or her books as part of the CAPA-U Bookstore. Each such participant is allowed up to 3 titles with a limit of 10 books per title. The participant must place a label the on the back of each book submitted with the selling price which must include Connecticut state sales tax and must be set in a whole dollar amount (e.g., $10.00, not $9.95). Participating members wishing to take advantage of this opportunity must email their titles, along with the selling prices, to Debbie Kilday at washigon@aol.com no later than May 5th. Authors will be responsible for dropoff and pickup of their books on the day of the conference. This is a wonderful opportunity for member authors to market their books, and a chance for the participating agents to see the professional work of CAPA members. Nonmembers are invited to join CAPA to participate in this selling opportunity.

Hartford

Steam Boiler

Conference

Center

Directions to the Hartford Steam Boiler Conference Center

1 State Street, Hartford Although the address is One State Street, the building's entrance faces Columbus Boulevard. From I-91 North (Traveling I-91 heading North bound only) * Take Exit 32B-Trumbull Street * At end of ramp, take a left onto Market Street * Proceed to the second traffic light (under I-84) * Take a left onto Morgan Street * Take a right onto Columbus Boulevard * Proceed through the second traffic light * One State Street is immediately on the left From I-91 South (Traveling I-91 heading South bound only) * Take Exit 31 - State Street * At second light, turn right onto Market Street * At light, turn right onto Kinsley Street * At light, turn right onto Columbus Boulevard

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

* One State Street is on the immediate left From I-84 E (Traveling I-84 heading East bound only) * Take Exit 50-Main Street * Proceed through three traffic lights * Take a right onto Columbus Boulevard * Proceed through the second traffic light * One State Street is immediately on the left From I-84W or Route 2 W (For Route 2 directions, ignore the reference to Exit 54) * Take Exit 54-91 South/Downtown Hartford (left exit) * Go over the Founders Bridge to the second traffic light * Take a right onto Market Street to the next traffic light * Take a right onto Kinsley Street to the traffic light * Take a right on Columbus Boulevard * One State Street is immediately on the left

SPECIAL OPPORTUNITY FOR CAPA MEMBERS ATTENDING CAPA-U 2010 Anyone who is a member of CAPA and who registers to attend CAPA-U 2010 is invited to sell his or her books as part of the CAPA-U Bookstore. Each such participant is allowed up to 3 titles with a limit of 10 books per title. The participant must place a label the on the back of each book submitted with the selling price which must include Connecticut state sales tax and must be set in a whole dollar amount (e.g., $10.00, not $9.95). Participating members wishing to take advantage of this opportunity must email their titles, along with the selling prices, to Debbie Kilday at washigon@aol.com no later than May 5th. Authors will be responsible for dropoff and pickup of their books on the day of the conference. This is a wonderful opportunity for member authors to market their books, and a chance for the participating agents to see the professional work of CAPA members. Nonmembers are invited to join CAPA to participate in this selling opportunity.

Hartford

Steam Boiler

Conference

Center

Directions to the Hartford Steam Boiler Conference Center

1 State Street, Hartford Although the address is One State Street, the building's entrance faces Columbus Boulevard. From I-91 North (Traveling I-91 heading North bound only) * Take Exit 32B-Trumbull Street * At end of ramp, take a left onto Market Street * Proceed to the second traffic light (under I-84) * Take a left onto Morgan Street * Take a right onto Columbus Boulevard * Proceed through the second traffic light * One State Street is immediately on the left From I-91 South (Traveling I-91 heading South bound only) * Take Exit 31 - State Street * At second light, turn right onto Market Street * At light, turn right onto Kinsley Street

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

* At light, turn right onto Columbus Boulevard * One State Street is on the immediate left From I-84 E (Traveling I-84 heading East bound only) * Take Exit 50-Main Street * Proceed through three traffic lights * Take a right onto Columbus Boulevard * Proceed through the second traffic light * One State Street is immediately on the left From I-84W or Route 2 W (For Route 2 directions, ignore the reference to Exit 54) * Take Exit 54-91 South/Downtown Hartford (left exit) * Go over the Founders Bridge to the second traffic light * Take a right onto Market Street to the next traffic light * Take a right onto Kinsley Street to the traffic light * Take a right on Columbus Boulevard * One State Street is immediately on the left

CAPA-U

CAPA-U Registration

Saturday, May 8, 2010 – Hartford Steam Boiler Conference Center – One State Street, Hartford, CT

Contact Information. Please use all capital letters and print numbers clearly. Name: ________________________________________ Home Phone: __________________________________ Street Address: ____________________________________________________________________ City, State, ZIP _________________________________ Cell Phone: ____________________________________ E-mail Address. Print one letter, number or character on each dash below. Use all capital letters. Please ensure there is no confusion between the numeral 1 and the letter l. The numeral zero should be represented with a slash through it (Ø), so as not to confuse it with the letter O. Please print your e-mail address twice on the lines below. __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ Choosing Workshops. List the name of the speaker you choose for each session: Session One 11:30 _______________________________________________________________________________________ Session Two 1:45 _______________________________________________________________________________________ Session Three 3:00 _______________________________________________________________________________________ Agent Consultation: Please list the name of the agent you prefer to meet with. Then choose two other agents, in case that agent’s schedule is full. If you do not list a second and third choice and if your first-choice agent’s schedule is filled by the time you register, the committee will match you with another agent of our choice. We will make every attempt to place you with your first choice. First choice _______________________ Second choice ________________________ Third choice _____________________ Payment. Seating is limited; registration is on a first-come first-served basis. Choose one: � $135.00 (Early-bird Registration) DUE BY FEBRUARY 28, 2010

� $150. 00 Regular Registration. Payment Method: � Check (Payable to CAPA-U) � Visa � Master Card � American Express Credit Card #: ___________________________________________ Expiration Date: ____________________________ Name as shown on card: ___________________________________ Signature: ______________________________________ If you are paying for other registrants, print their names (last name first) here: _________________________________________

________________________________________________________________________________________________________ General Information: Your conference registration includes the keynote address, agents’ panel, choice of three workshops (from among fifteen offered sessions), opportunity to meet with a literary agent, continental breakfast, delicious buffet luncheon, post-conference networking session and parking in a secured building. Please MAIL completed registration form (if paying by check) to CAPA-U, 41 Oxford Rd., Oxford, CT 06478 or FAX to (203) 888-1221. QUESTIONS? E-mail capau.committee@gmail.com or call Steve at (203) 881-1549. A CAPA-U committee member will contact you to confirm receipt of your registration and address any concerns you may have.

CAPA University

Writers

Conference

Learn from Experts!

Meet with Agents!

Connecticut Authors & Publishers Association P. O. Box 715 Avon, CT 06001-0715