the connected life: more personal, more access, more interactive
TRANSCRIPT
© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicC97-552596-00
The Connected Life:More Personal, More Access, More Interactive
David AlsobrookDirector of Business Development, IPTV ProductsOctober 1, 2009
2© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-552596-00
Consumers Demand Connected Life Experiences, Where Control and Personalization become Important
Rise of Social Networking
• Uniting consumer with interest groups & relevant content
• Ability to uniquely target consumers through ads, content
Rise of Expectations
• Consumers increasingly expect everything to be connected seamlessly
The consumer drives the media experienceRise of the
“Broadband Generation”
• Access to more content than ever before
Rise of Consumer Choice
• What they want
• When they want it
• On the device of their choice
3© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-552596-00
Services Continue to Drive the In-Home Platform
Photos and personal video on TV Listen to music from portable devices Download content to portable devices
User DeviceDocking and Storage
Content and experience sharing Communicate with other members
across platform devices
Interactive and Community/ Social Applications
Consumer TelePresence Messaging services
Video RichCommunications
Extended HD Niche sports and international User generated video Video downloads, DVD Internet content on TV
Internet and PremiumContent Services
Mosaics and advanced navigation Video rich applications Integrated search and multimedia
access Targeting and recommendations
Rich Media Experienceand Navigation
Whole Home Content Distribution
Personalized content access across multiple devices in the home
Whole home VoD Session shifting Resource sharing
4© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-552596-00
Broadband Services
The Goal:IP-Centric Connected Home
Internet Content on TVInternet Content on TV
Fixed MobileConvergence
Outside the Home
Service ProviderInternet
PC Screen as Video A/O Inside and
Outside the Home
PC Screen as Video A/O Inside and
Outside the Home
Voice BundleVoice Bundle
Content Portable
for Portability
Content Portable
for Portability
EthernetEthernetCOAXCOAX
IP ServiceGateway
IP ServiceGateway
Home and PCMedia on TV
Home and PCMedia on TV
Next Gen MR-DVRNext Gen MR-DVR Storage ServicesStorage Services
Home VideoMonitor Service
Home VideoMonitor Service
5© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-552596-00
Web 2.0Web 2.0 PersonalPersonal
SocialSocial Rich MediaRich Media
Broadcast & MoreBroadcast & More
The Connected Life Experience:More personal, more social, more interactive –
unbounded by time, space, or device
Medianet TechnologiesThe Path to Deliver Unified Video Experiences across devices
6© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-552596-00
Building a Better Product for the Consumer
Stage 1Deploying the
Bundle
Stage 2Protecting the
Bundle
Stage 3Expanding the
Bundle
Triple/quad play Subscriber growth
Increase value of bundle
Fight a la carte providers
Serve the changing consumer
Differentiate from competition
Create additional revenue
Many Services to Many Screens
7© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-552596-00 © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Advertisers
Content Aggregators Broadcasters
Service Providers
Consumers
Enabling Unified Video Experiences Creates New Opportunities for Collaboration
IP architectures and CPE open new strategies to create wins across all constituents.
8© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-552596-00