the congress and trade fair
TRANSCRIPT
1 –2 February 2012Forum Messe Frankfurt
Facts & FiguresThe home of Mobile
APPs
Mobile Payment
MobileAdvertising
Automotive
Mobile Content
Develop-ment
Business Solutions
Devices tablet-pc
Mobile Web
mVenture mGames
Mobile Technic
Mobile Enterprise
The congress and trade fair for mobile internet
Marketing and content partner:
Involved 2011:
... and many more.
www.m-days.com
MOBILE IS EVERYWHERE!www.m-days.com
Your Showroom to Europe:Take advantage of the opportunity to present at the 7th M-Days „The Home of Mobile” on February 1 and 2, 2012 at the fairgrounds of Messe Frankfurt. On more than 5,500 sqm this largest central Euro-pean conference and exhibition on the topic of mobile internet focuses on the complete spectrum of subjects surrounding mobile customers and, for the first time in 2012, surrounding mobile employees while offering perspectives on market development in 2013. As a result, the success of last year’s event, which ended with a space increase of more than 68%, can be further expanded. In 2012 the well-established M-Days conference and exhibition for mobile internet is even more strongly focused on the European market. Due to the media-effective combination of trade conference, exhibition and publication (GFM news) providing exhibitors with year-round attention, the M-Days serve as an ideal, target group oriented networking platform for providers and users from the respective countries..
Become part of M-Days and maximise your presence to all of Europe.
2 M-Days
33
Meeting point for: Decision makers within… Brand companies Advertising and marketing departments Media agencies Consultant agencies Marketing and PR agencies Telecommunication industry Media representatives from the TV, print and online areas Mobile experts & developer industry Representatives from research organisations
mContent Next Mobile Communication Communication mPOS mPayment Development
Applications/Apps
Mobile Web mAd NFC mGames
Business Solutions
AutomotiveLBS
DevicesmEnterprices
iPad
Smartphone
mTrends
Augmented RealitymCommerce
mVenture
tablet-pc
Visitor Analysis by Job…
MediaMobile/telecommunicationResearch/educationBrands/tradeAgencies
19 %
49 %
17 %
12 %
6 %
CEO/Management Executive staffBusiness DevelopmentMarketing/DigitalPressDeveloper
Directly responsible for budget
31%
22%
16%
13%
6%
12%
0% 25% 50% 100%
61%
… by Business Sector
… by Job Function
19 %49 %
6 %12 %17 %
Seven reasons to get involved with M-Days
4 M-Days
Sponsoring (18 sqm)
Logo presence: web, print, congress bag,
supplements etc. - 180,000 opportunities to see
Public relations: interview in the GFM nachrichten,
M-Days newsletter, a press release - opportunities
to see 300,000
Media advertising: ad, banner presentation web
and newsletter GFM Nachrichten - opportunities
to see 210,000
Presentation on site: 18 sqm fully equipped stand
system, supplement in the congress bag, give-aways
Speaker options/tickets: slot in a panel or an
afternoon key slot, 2 VIP congress tickets, 2 Mobile
Media Night tickets
€ 16,000.00
Platin-Sponsoring
Logo presence: web, print, congress bag, supplements,
poster advertisements etc. - 300,000 opportunities to see
Show Your App Award presentation: jury, developer-
address, consumer-address (voter: 32,000)
Public relation: Greetings, topic placement in GFM
Nachrichten online and print, M-Days Newsletter,
two press releases - opportunities to see: 600,000
Media advertising: ad, banner placement web and news-
letter GFM Nachrichten - opportunities to see 250,000
Presentation on site: foyer in the congress center ca. 50 m2,
supplement in the congress bag, give-aways, TV-presentation
Speaker options/tickets: key-slot, 6 VIP congress tickets,
6 Mobile Media Night tickets
€ 29,000.00
The 7th M-Days, is the congress trade fair for mobile communication, sales, devices and content solutions in German speaking countries and one of the biggest in Europe Over 3,000 congress and trade fair attendees in 2011 (82% attendee and 54% exhibitor increase in 2011) Forecast 2012: 50% attendee increase, 120 exhibitors and 200 speakersDeveloper stage for the various operating systems - „Create your consumer or business app“Congress and trade fair stages designed to engage with decision makersA strong media presence via the publications GFM Nachrichten and MOBILEDOTCOMMS, all year PMs published87,000** print and 231,000** online researched contacts
** Overall reach * Single reach
For exhibitors and sponsors there are many different marketing opportunities available!
Mobile Media Night Sponsoring
Logo presence: web, on site, invitations,
posters and print congress documents -
opportunities to see 200,000
Public relations: 2 press releases with topic
agreement - opportunities to see 300,000
Presentation on site / lead advertisement:
sponsor branded location, evening program
design, 20 Mobile Media Night tickets, 2 VIP
congress tickets, M-Days newsletter „Mobile
Media Night Announcement“, give-aways at
the entrance to event
€ 10,000.00
Be on site with ...
Seven reasons to get involved with M-Days The marketing and media actions
Distribution of event flyers to a physical database of 27,000* as well as additional distribution by industry associations and trade media. Website presence such as banners, ads and supplements in expert and specialised media (issue ca. 45,000*)E-mail news service for all interested individuals (per issue: 30,000*)Social media presence, blog forums, twitter followers, Facebook, Linkedin etc.Cost-free trade-fair tickets and reduced congress cards for customers and partners of the exhibitors and sponsorsPress releases on different topics containing the exhibitors and sponsors Opportunity to present on the open trade fair stage Presentation to the media partners
Supported by:
M-Days Topics:
Mobile InternetmCommerce | mMarketing | mPublish | mPrint | mEnter-tainment | mCommerce | Couponing | AR Entertainment | AR Advertisement | mPayment | mTaging | LBS | mSocial Media | mContent | DevelopmentMobile Business SolutionsmSecurity | mEnterprise | mSolutions | M2M | AutomotiveMobile TechnologyLTE | Development | mSecurity | M2M | mAR | mResearch | mCloud | NFC | System Integration | TelecommunicationApplicationsDevelopment | Provider | System Devices/Operating Systems | Marketplaces (iOS, Windows, Android, Symibian, BlackBerry etc.) | User Interface | Content
Media attention over the whole year with an intensive editorial support…
5
Ready-made stand:
Coverage in the trade fair communication/
GFM Nachrichten and MOBILEDOTCOMMS
Free entry tickets for the exhibition for
customers/partners
1 expert congress ticket for both days
2 exhibitor cards, catering included
Exhibitor listing in the trade fair documentation
print/online
9 m2 of presentation area (ready-made stand)
Presentation opportunities on the fair stages
2 tickets for the Mobile Media Night
Advertorial in the M-Days special edition of the
GFM Nachrichten
€ 4,690.00
... GFM Nachrichten
3,200* monthly ONLINE newsletter readers INTERNATIONAL
9,750* weekly ONLINE newsletter readers in D/A/CH
46,472** Page Impression (Google Analytics 02/2011)
15,400** PRINT-Issue: quarterly, 4c, 28-36 pages
27,000* PRINT-special issue M-Days, program included
The expert publication provides the descision makers of the digital media and communication industries as well as the whole mobile industry with relevant releases in the MOBILE / telecommunication industry, social media, webTV and the e-games areas.
... MOBILEDOTCOMMS – UK
9,450* bi-weekly ONLINE newsletter readers in EUROPE
14,230** interactive electronic ePRINT issue:
quarterly, 4c, 36-48 pages
mobiledotcomms provides the European mobile community, developers and decision makers from digital marketing with relevant and informative articles from the mobile industry.
08.00 - 09.00 Registration for congress visitors and exhibitors
09.00 - 09.45
09.50 - 10.00 Break
10.00 - 11.20
from 11.00 Entrance for trade fair visitors
(previously only entrance for exhibitors and congress visitors)
Auditorium /Plenum: with costs
Open stage: free admission
Open stage: free admission
Open stage: free admission
11.40 - 13.00
13.00 - 14.00
14.00 - 15.30
15.30 - 16.00
16.00 - 17.30
17.30 - 19.00
from 20.00
Wednesday, February 1st and Thursday, February 2nd 2012
Time
Time Auditorium/Keynotes
6 M-Days
Program Structure:
Session 1 Session 2 Session 3 Session 4 Session 5 Open Stages
Lunch Break
Break
MobileMonday DemoNight@M-Days
Mobile Media Night
Dev
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tag
es
AP
P-S
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Sta
ge
Trad
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Mobile Working
Mobile Commerce
Mobile Working
Mobile Commerce
Mobile Working
Mobile Commerce
7
3rd Show Your App AwardThe best apps are awarded at the beginning of the year
To help provide clarity and direction in the app jungle M-Days hosts and awards the best applications, inrrespective of their platforms , at the Show Your App Awards. The Show Your App Award will now cover not only the established D/A/CH region triangle, but also the UK and in other European countries. Besides the Country Jury, anyone can influence the Consumer Award result following the motto „Give me YOUR voice!“ and win a prize for taking part. Here, too, there are unique sponsor opportunities allowing promotion to the the B2B sector, app developers and app consumers.
Mobile Media Night:Hosted in Frankfurt‘s most fashionable club location, Mobile Media Night, held on February 1st 2012 from 20.00, promises to be one of the main highlights of the event. In 2011, Telefónica o2 Germany was respon-sible for the wonderful room decoration and the great evening program.
Developer Area
As part of M-Days, and new for 2012, the developer stage will receive it‘s own area. The topics are specially tailored to the requirements of the developer community and various developer „gurus“, device and software companies will have the opportunity to present across 6 different stages.
140* App submissions and32,000* consumer votes in 2011
Supported 2011 only in D/A/CH by:
** Overall reach * Single reach
Mobile Working A Trend matures The trade conference „Mobile Working“ takes place parallel to M-Days and focuses on developments and challenges in mobile and virtual working situations. Change in corporate culture from the desktop PC to the flexible “mobile worker” produces new challenges for human resources, work councils and manage-ment. From mobile control over mobile security to remote access, “Mobile Working” highlights all aspects of mobile operations and practice-oriented solutions.
App Show-Stage In moderated 10 minute slots, the latest and best apps will be presented on stage by exhibitor start-ups and mVentures. On the second day speed-meetings are staged here and provide contact exchange opportunities for developers and app-seekers from 2.00 to 3.30 pm.
HTML5
Android Windows Phone
RIM OS
iOS
Sonstigeweb OSBada
MeegoLiMo
8 M-Days
PRESENT IN 2011We would like to THANK our 94 exhibitors
Sponsoring Sales/StrategieCarsten Szameitat [email protected].: +49 (0)8122 – 955625
SalesNicoletta Gehlmann [email protected].: +49 (0)8122 – 955625
Communication/CongressAngelique Szameitat [email protected].: +49 (0)8122 – 955625
Media/PRFranziska [email protected].: +49 (0)8122 – 955625
iconmobile
Softwaretelepark
... and many more.
M-Days team:
Office UKStuart Willett [email protected].: +44 (0)7734 – 315506
Event ManagementDorothe Kleindorothe.klein@ messefrankfurt.comTel.: +49 (0)69 7575 – 5330
Exhibitor careAlessandra Becker alessandra.becker@ messefrankfurt.comTel.: +49 (0)69 7575 – 5331
OrganizerMesse Frankfurt Exhibition GmbHLudwig-Erhard-Anlage 160327 Frankfurt am MainFax: +49 (0)69 7575 – 5727
www.m-days.com
Marketing and Content Partner11 Prozent CommunicationLandshuter Str. 5785435 ErdingFax: +49 (0)8122 – 955627
Marketing and Content PartnerGS1 Germany GmbHMaarweg 13350825 KölnTel: +49 (0) 221 – 94714-537