the complete in-destination experiences platform€¦ · 29/11/2017 · adrenaline rush day trips...
TRANSCRIPT
The complete in-destination experiences platform
Claudio Bellinzona
COO & Co-Founder
What do travellers really want?
What do travellers really want?
To be a “Local Tourist”
Easy of discovery
across top
attractions &
hidden gems
Local tourist
Personalised
recommendations
Local tourist
Seamless
booking
experience
Local tourist
Tours & Activities
Industry
US $135B
sector
Growing faster
than total travel market
3rd
largest travel segment
Less than 20%
avg online share
Source: Phocuswright’s Global Travel Activities 2014-2020: Tours & Activities Come of Age
Why Musement?
Local wherever you are.
Our vision
Musement helps people discover and enjoy experiences
which are relevant for them and that they would not have
the time to discover and/or the chance to access,
wherever they are.
25k
Activities available
110+
Staff members
70
Countries covered
1.1k
Cities covered
70%
E-tickets
Company overview
Coverage numbers refer to transaction business only
Our team
110+ people coming from 16 different countries
and with startup + online travel experience
CEO
Alessandro Paolo
VP of Offer
Claudio
COO
Fabio
CTO
Luis
CMO Triposo CEO, CBO
Nishank
Head of analytics at Shiny, Chief Data
Officer at iProspect (Aegis Media)
Founded a publishing house, sold it to
LT Media. Head of content at Fastweb
and DeAgostini
Bain, then Fastweb startup, CEO
Of VOD operator, 35M€, 70 people
Worked at Fastweb, ClassicaTV,
managed ecommerce for LaScala.
Promoted art exhibitions globally
Trade Marketing
Andrea
Head of Paid Media
Lucia
Head of SEO
Lidia
Online Partnership
Adrien
Country Manager SP
Letizia
Product Manager
Andrei
Great technology stack
We have built a state-of-the-art infrastructure platform
that is significantly faster and better than our competitors.
Products categories available Largest range of segments available on the market
Museums & exhibitions
Attractions & monuments
Sport events Bike tours
Water activities
Golf holidays
Hiking
Adrenaline rush
City tours Day trips & excursions Musicals
Food & winery tours
Cruises & boat tours
Bus tours
Helicopter & balloon
Marathons
Product differentiation
Across different segments
such as marathons, football
games, Formula 1,…
Made by local experts
employed by Musement
around specific themes
Not necessarily bundled
with a tour, also with same-
day availability
Connected to access control
systems: access attractions
with your smartphone
Recurring or unique
Strong reasons to travel
Better conversion
Skip-the-line experience
High marginality, up to >50%
>150 activities available
Purchase near an
attraction Agreements w/ intl. attractions
Stand-alone tickets Special events
Musement Products E-Tickets
Generate more revenues with
personalization and dynamic pricing
Recommendation engine
Real-time product bundling Targeted recommendation system based on
user interests and behaviour
Dynamic pricing Machine learning pricing system based on
real time availability and user profile
Smart travel content Power personalized itineraries, destination
content and local experiences suggestion
based on target audience
Inventory growth
Leaders in Southern Europe with strong supply growth in other regions
API integration hub Musement has more API integrations than anyone else. Period.
>50 APIs integrated
1 new API live every 3 weeks
70% of E-tickets - 90% expected by 2018
Ability to deliver QR code, barcode and
vouchers instantly.
300 950 2.000
25.000 35.000
45.000
1.000 5.000
28.000
100.000
150.000
230.000
0
50000
100000
150000
200000
250000
2014 2015 2016 2017 2018 2019
Musement's inventory growth
Curated products online Accessible inventory B2B
Musement for business
The combination of 3 powerful elements:
CONTENT INTELLIGENCE MONETIZATION
● Destination content
● Multilanguage
● Audio, video, VR
● Offline mode
● ....
● Scores, tags
● Smart recommendation engine
● Similarity algorithms
● Recommandations
● ...
● Tours & activities portfolio
● Ticketing
● Integration suite: API, white-
label, widgets...
Musement for business
Our business solutions available for you
to integrate tours, activities and content on your platform:
API WHITE-LABEL I-FRAME WIDGET CONTENT
Musement for business
Our business solutions available for you
to integrate tours, activities and content on your platform:
CONVERSION ENGAGEMENT REVENUES
Display smart content and targeted data
about destinations to increase your
conversion-rate
Empower your platform with innovative
features based on high-end technology
and machine learning to inspire
your users and engage with them
Enable travel activities booking to
monetize your traffic and generate
additional revenues with our seamless
integration suite
Ready to use technology
Integrate our smart recommendation engines
to engage with your audience
Day plans already prepared with
activities, food, sightseeing & more
Custom day plans Local score & highlights
Key insights and information about a
location and surroundings
City walks
Creates walks paths from a specific
location based on available time
Sell tickets from your platform with no tech effort
Storefront ticketing
Seamless booking experience on partners’ platform
Instant set-up: build your own storefront in less than 10min
Customise it to fit your business needs:
- Single or multi-event
- Filtering parameters to display specific product categories
- Access to live reporting dashboard
Order Box Single Event
Multi-event
Barcolana 2017
Fondo Ambiente Vinum Alba
Fiera del tartufo
Dedicated
landing page
Google Trips
A travel app by Google to plan
and organize trips in just minutes.
Google Trips uses Musement to
inspire their users on local activities
and provide a seamless booking
experience.
Dedicated discounts have been created for
Google Trips users who are then redirected to
Musement product pages.
Hotels.com partnership*
Triposo to power its in-app travel guide
Hostelworld
The leading global hostel booking
platform with 33,000 properties
listed across >170 countries
Full white-label with links from
pre-trip emails to inspire their users on
things-to-do in destination.
Dedicated landing pages with selected activities
matching with their users’ profile.
Best Western
It operates about 4,200 hotels
and motels around the world.
Integration of Musement tours &
activities within Best Western
Messenger chatbot.
Full API integration to provide a seamless
experience to their guest inspiring them about
local activities.
Travelport
The largest GDS worldwide enabling
travel providers, travel agencies,
corporations to search, share,
buy and sell travel.
Travelport uses Musement API
to enable their thousands of travel
partners using their system to buy
travel activities.
Trenitalia
The main train operator in Italy.
It offers national rail transport in Italy
and international connections.
Trenitalia inspires its travellers with
Musement via integration of a white-
label on their site + marketing
integrations within all pre-departures
emails as well as banners on on-
board screens.
Thank you!