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Introduction

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For a long time now, our team of SEO experts have noticed an organic SEO search specifically for the long-tail keyword "The Complete Guide To Creating A Perfect Digital Marketing Strategy".

This made us understand that a lot of aspiring marketers out there are looking for a strategy that's near to perfect and foolproof!

Our digital marketing experts have experience in dealing with clientele in both B2B and B2C Sectors in various industries such as Banking, Healthcare, Retail, Manufacturing, etc.

Before we move ahead, have you ever realized why should digital marketing ever be used for your brand? Although there could be plenty of recurrent reasons to go with the following four stands tall:

Increase awareness among audience Increase visits and sales Gain Market Share Build brand reputation of your business.

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Implementing A Strategy Driven Transformation

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Our approach has the "six" following components – Situation Objective Strategy Tactics Action and Control in short SOSTAC! –

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“Did you know that SOSTAC is a planning model developed in the 1990s?!”

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Situation Analysis

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Global Perspective Competitor

Analysis

Industry Analysis

Customer Insight

Situational analysis is the foremost - root analysis that has to be made for your brand (or your client). It answers the most basic question - "Where are we right now? “

With situation analysis you provide an answer to the following analysis.

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Objective

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The second entity of SOSTAC is an observation model that analyses where a brand would like to take itself - Objectives have the following 5 entities attached to them. They are Sell, Serve, Sizzle, Speak and Save.

Sell - Understand your customer acquisition, customer retention targets. Serve- Understanding your customer satisfaction targets. Sizzle - Making emotions speak : understanding the positive sentiments metric Speak - Making your customers react to your brand. Satisfying your KPI's. Save - Quantifying number of web visitors and metrics of brand reach.

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Strategy

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Target Geographies Optimize

The third stage of SOSTAC is the strategy - which highlights how actions could be done to attain our set objectives.

This is in fact, the stage where you perform Segmentation target and positioning based on customer profile Departments geographies etc Strategies are a sequence of what has to be done and how it has to be done to

achieve your target audience. -

Segmentation Departments

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Tactics

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The fourth stage of drafting a digital marketing strategy is the tactics stage

This is exactly where the entire teams chirps in to make your objectives come true.

Tactics cover special tools of digital marketing like – Search Engine Optimization Social Media Marketing Email Marketing Pay Per Click advertising and so on Since, tactics is the stage that breaks the big picture into smaller

details - we must also ensure that we provide the right details before we implement this strategy.

For example, in this phase - you provide : What tools are being made used of? What kind of campaigns are being set to reach our objective? (Lead

generation, website traffic, ppc ads etc.)

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Action

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Before last, we come across the "action" stage that helps people understand the kind of work they do.

Action stage is the "verb" stage of SOSTAC model which means the various skills are allocated to resources and responsibilities are assigned to actually start acting!

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Control

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The last stage of your SOSTAC model is the Control stage that allows you to identify your positives, rectify your errors and monitor your performance.

The following are predominantly followed in the control stage of a SOSTAC model.

Holistic metrics that’s used to monitor campaign performance. Web Analytics and indication of how KPI's are being met. Conversion Rate Optimization for your set campaign. User Experience Review. Customer Satisfaction Survey. Report Generation.

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Conclusion

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With every marketing strategy also comes a unique responsibility - ROI (Return of Investment). Therefore, its always important to set defined and SMART objectives before you move to the action plan of your strategically planning.

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Spinta Digital is One of the best Digital Marketing Companies based in Chennai, India and London. As a result driven approach, we analyze our client’s business requirement and offer innovative Web Designing service. Our Digital Marketing services will help our clients promote their brands, products or service to their target customers and improve their sales conversion rate.

THANKS !!!

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