the complete guide to clicky web analyticscomplete+guide...analytics dashboard and are used to...

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cloudincome.com http://www.cloudincome.com/complete-guide-clicky-analytics/ The Complete Guide To Clicky Web Analytics One tool I have been using since first stumbling upon them 3 years ago is Clicky – Web Analytics (formally GetClicky). In this Clicky Review and Guide I will show you; Why Clicky is a great alternative to Google Analytics Setting up Campaigns and Goals A real life example of how I make more money using Clicky A COMPLETE GUIDE to all of the cool features N.B – All screenshots were taken from the Cloud Income Clicky Analytics dashboard and are used to provide a visual guide to you the reader. Some of the links below are affiliate links and I will receive a commission should you purchase after clicking on my link. Thanks! Table of Contents [hide] 1 If you can’t measure it, you can’t improve it. 2 My Real Life Example 3 The Dashboard 4 Visitors 4.1 Visitor Log 4.2 Action log 4.3 Engagement (actions) 4.4 Engagement (time) 4.5 Most Active Visitors 4.6 Traffic Sources 5 Content 5.1 Pages 5.2 Entrance 5.3 Exit 5.4 Downloads 5.5 Events 5.6 Video 5.7 Domains 5.8 Path Analysis

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Page 1: The Complete Guide To Clicky Web AnalyticsComplete+Guide...Analytics dashboard and are used to provide a visual guide to you the reader. Some of the links below are affiliate links

cloudincome.com http://www.cloudincome.com/complete-guide-clicky-analytics/

The Complete Guide To Clicky Web Analytics

One tool I have been using since first stumbling upon them 3 yearsago is Clicky – Web Analytics (formally GetClicky).

In this Clicky Review and Guide I will show you;

Why Clicky is a great alternative to Google Analytics

Setting up Campaigns and Goals

A real life example of how I make more money using Clicky

A COMPLETE GUIDE to all of the cool features

N.B – All screenshots were taken from the Cloud Income ClickyAnalytics dashboard and are used to provide a visual guide to you thereader. Some of the links below are affiliate links and I will receive acommission should you purchase after clicking on my link. Thanks!

Table of Contents [hide]

1 If you can’t measure it, you can’t improve it.

2 My Real Life Example

3 The Dashboard

4 Visitors

4.1 Visitor Log

4.2 Action log

4.3 Engagement (actions)

4.4 Engagement (time)

4.5 Most Active Visitors

4.6 Traffic Sources

5 Content

5.1 Pages

5.2 Entrance

5.3 Exit

5.4 Downloads

5.5 Events

5.6 Video

5.7 Domains

5.8 Path Analysis

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6 Searches

6.1 Keywords

6.2 Engines

6.3 Recent

6.4 Newest Unique

6.5 Local Searches

6.6 Rankings

6.7 Rankings (SheerSEO)

7 Links

7.1 Incoming

7.2 Domains

7.3 Recent

7.4 Newest unique

7.5 Outgoing

7.6 Clicky.me

7.7 Bit.ly

8 Platforms

8.1 Operating systems

8.2 Screen Resolutions

8.3 Hardware

9 Locale

9.1 Regions, Cities & Languages

9.2 Organizations & Hostnames

9.3 Global Map

9.4 Recent Visitor Map

10 Campaigns

10.1 Setup

11 Goals

11.1 Setup

11.2 Split Tests

12 UpTime

13 Custom

14 Spy

15 Big Screen

16 Twitter

16.1 Setup

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17 Alerts

18 Preferences

19 Other Features

19.1 White label

19.2 Translate

Why Bother With Analytics?

If you can’t measure it, you can’t improve it.

If you have websites that are not actively tracked and analysed, you could be leaving money on the table.

My Real Life Example

Around 12 months back a niche site I had built began to gain some traction in the organic listings, I wasn’t activelybuilding loads of backlinks, just a few every now and then. When I started to see a few AdSense clicks here andthere I stepped up the SEO and saw an immediate increase in earnings.

This ticked along nicely for a few months and I left it alone. I can’t remember what it was, perhaps something onTV, that prompted me to check on the site and how it was performing.

I hopped on over to Clicky and entered the dashboard. Whilst prodding around I took a look at the heat map forthis particular site and noticed a substantial amount of traffic (22%) was clicking on a link that was way below thefold. Now this link was something I though kind of irrelevant in this niche which is why it was so far down the page.

Just goes to show how wrong you can be!

What I did was act on this and I moved the link to the top of the sidebar navigation. A week later I checked thestats again and even more people were clicking this link. I had basically stumbled upon a sub-niche of my mainniche that my visitors were clearly interested in.

The sub-niche lent itself well to training materials such as books and DVD’s so I added an Amazon widget andtracked the stats closely for the next few weeks. Needless to say that widget is still there to this day and pulls in anadditional $50 per month that would have otherwise been left on the table.

From that point on I made it a priority to analyse my analytics for any site I own on a frequent basis.

So What Is Clicky and Why Use It?

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Simply put, Clicky is a web analytics tool who’s aim is to provide real time traffic stats. They also have a prettycomprehensive table which shows exactly why they are the best.

How to Set Up Tracking

Clicky offers 3 types of tracking code;

1 – Standard Tracking Code

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This will be sufficient for the majority of us and is super easy to implement. I use the Clicky Plugin by Yoast whichrequires just 3 pieces of information, all of which are available by clicking on Preferences –> Tracking Code inthe Clicky dashboard.

Be sure to untick the “Affiliate badge” in the top right corner if you wish to remove the small Clicky banner that willappear in the footer of your site.

2 – Asynchronous Tracking Code

This means that tracking can be done at the same time as rendering other content and therefore won’t delay otherpage content from rendering. Which basically means it should be quicker and not affect your site load speed.

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3 – Non-JavaScript Tracking Code

Basically don’t use this code unless you absolutely have to!

Pricing Options

On signing up with Clicky you get a free 30 day Trail to their Pro account which gives you the chance to try out coolfeatures such as heat maps, track downloads, campaign & goal tracking and email reports.

After the 30 day trial however, unlike most online tools, you can continue with the free account forever (withreduced functionality of course).

There are also three paid options available, the right one for you will depend on the volume of sites you wish totrack and the functionality your require.

Pro – $9.99 /month ($79.99 /year)

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Websites – 10

Daily Page Views – 30,000

Premium features – ALL

Pro Plus – $14.99 /month ($119.99 /year)

Websites – 10

Daily Page Views – 30,000

Premium features – ALL

Additional features – Heat maps and Uptime monitoring

Pro Platinum – $19.99 /month ($159.99 /year)

Websites – 10

Daily Page Views – 100,000

Premium features – ALL

Additional features – Heat maps and Uptime monitoring

There is also a custom package available offering a variable monthly tariff to suit your personal needs. Thispackage is tailored to you and is geared to those tracking 50 domains and over, or where page views exceed100,000 / day.

The Clicky Interface

This section will take you through the various features of the Clicky interface and how you can use them to youradvantage.

The Dashboard

The dashboard is where it all begins. Each site has its own dashboard from which you can analyse and track thedarkest corners of your website.

The dashboard is designed to provide a high level overview of the current happenings on your site, allowing you toeasily compare days, weeks and months.

From tracking visitors and page views to bounce rate and popular content. You can pretty much make do with justthe dashboard in the majority of cases. However Clicky is much more than just an analytics dashboard.

Clicky’s job is to be the best real time analytics solution – a job it does very well.

Visitors

The visitors section tells us a lot about who is coming to our site and the number of actions they are taking. Wecan also follow those actions through step-by-step.

Visitor Log

The visitor log is a summary showing the details for each user (ISP) visiting your site.

We are presented with the time of visit, country of origin, total time spent on site and referring source, be thatOrganic, Referral, Social etc.

The stand out metric available on this page by far is the number of actions each user takes. Clicking the hyperlinkwill take us to the Action Log for that user.

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Action log

The next piece of information we get by clicking on the user (ISP) in the action log.

This information is all about the user, their location, IP address, browser platform and a nice little Google map pinpointing where they reside!

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We are also provided with the visit date and time and how long the actual session lasted along with number ofactions taken and the page they landed on when first arriving.

TIP – I use the landing page metric to help determine which keywords are pulling in the most traffic.

With Google moving to a 100% (Not Provided) world, we need all the help we can get to understand which searchterms are generating our organic traffic.

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The third and final section in the Action log shows the visitor path – or to put it better, how the user flows throughour website.

I love using this feature to give me a great understanding on how my visitors interact with my website, where theyclick and which pages they visit and then leave.

I have used this to add additional “calls to action” to pages that were leaking the most traffic. If we can get them toclick on just one more page, post or offer then we will improve our time on site, bounce rate and earningspotential.

Engagement (actions)

The number of actions each user takes is categorised on the Engagement (Actions) tab.

This metric reveals the engagement of your users by looking at the number of actions they take. The higher thenumber of actions the better. (unless you have an adsense site of course in which case 1 action and a click of anAd is all we need)

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The number of actions can also be broken down further by clicking on the hyperlink to revel the actual users whomade that number of actions.

Engagement (time)

Like the actions tab, the Time Engagement metric is also a great indicator of the stickability of your website.

Generally speaking if we are growing a blog or community, the longer time on site the better. This will obviouslydiffer for AdSense sites of course, where you want the visitor to click an ad on your site.

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There are many ways we can increase the time a user spends on our site. Some are free and some come at acost;

1 – Increase Content Length

Neil Patel wrote a great article on how content length can affect rankings and conversions.

In summary his study found that the average number of words for a webpage ranking in the top 10 on Google was2,000. The higher the ranking, the more content was on the page. Sounds simple and it really is.

2 – Internal Linking

Whenever you write a piece of content, make sure you are linking out to you other related content. By providingthese links or calls-to-action, you will keep the reader engaged.

3 – Related Articles

The most popular plugin for displaying related posts on WordPress sites is by far YARPP with 2.6m downloads.On this blog I use UpPrev, which you will see pop up as you near the end of this post.

UpPrev differs to YARPP as it only shows your previous post, where as YARPP shows a number of related postsat the end of each article (that number can be defined by you).

Both of these plugins are great for ‘suggesting’ to the reader another article for them to read and it saves them thehassle of clicking the back button to get to your homepage to find another piece of content.

4 – Site Loading Time

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How many times have you been surfing the web and clicked away from a webpage simply because the contentwas taking too long to load? I wrote an article on how to decrease site load time by 75%.

By following these steps you will speed up your site which will in-turn improve engagement and remove thelikelihood of that pesky back button being clicked!

5 – Adding Video

Online video popularity has grown immensely in recent years. With YouTube becoming the 2nd biggest searchengine in the world, it’s clear that web users love video.

The appeal is obvious and it’s the reason many people sit glued to their TV screen each evening. Many peopleturn to video as a way to learn something new, if you include a video in your content you have more chance ofincreasing time on site.

Most Active Visitors

This section allows you to see who your stalkers are…no seriously, It provides the IP address of your most activeusers based on number of actions taken.

A pretty cool resource if someone is stealing your content and images…you get their IP address

Traffic Sources

This feature provides a good overview of your traffic sources broken down into the various avenues.

N.b – the “Advertising” source in the above example is actually a referring URL I have set which was a guest post.So it’s not actually a paid Ad.

We can use this metric to watch our site grow in both organic searches and social media as time goes on andyour sites popularity grows.

Content

The content section shows us everything we need to understand which pages, posts and categories are popularamongst our readers. By looking at the exit pages for example, we can see which pages on our site leak the mosttraffic.

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This allows us to actively target that page and make improvements which can then be split test over a period oftime.

Pages

The key metric here shows us the number of times a page has been viewed. This helps us to understand whichinformation our audience is most attracted too and potential areas we can enhance/improve upon.

This is also a great metric to use when looking for future article ideas. How your older content performed gives usa good feel for what topics your audience wants to see and read.

By clicking on each page hyperlink, we can get a breakdown of visitors to the page and the actions taken.

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Entrance

The entrance section is another way to show how your traffic is finding your site and is a key identifier of whichlanding pages are popular.

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Again, clicking on each hyperlink will give you a visitor and action breakdown for each landing page.

Exit

Exactly the same information as the Entrance section above, however this time we can see the exact page theuser is on when they choose to leave our site.

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As I mentioned above, this is very useful to identify leakage points on our site. Perhaps a page that doesn’t readwell or has no clear ‘next step’ actions. Try adding some of the features I mention in the Engagement (Actions)section to those leakage points.

Downloads

The downloads section is a pretty neat feature of Clicky that doesn’t require any additional set up on top ofinstalling the tracking code.

Using this tab, we are able to see just how many downloads each image or document gets from our visitors. So ifyou are sharing a document, say a Google Doc on how you find domain names, you can see how many times thishas been downloaded by your users.

It’s nice to see when people are actually using the tools and documents you are providing

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Events

Clicky automatically supports the tracking of both downloads (above) and outbound links. For anything else youwant to track, such as JavaScript menu clicks an additional piece of code is required.

The Clicky help file has this covered if you need to track additional elements.

Video

This is one feature of Clicky I have not used before but is something I want to get set up soon for Cloud Income.

Here is an example of what you would see one you have the video tracking set up.

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Unfortunately it seems that there is no API currently available that provides a simply way to track video statistics.

Clicky do have their own, which requires some technical HTML & PHP knowledge, neither of which I have so I willbe outsourcing this step very soon

For those in the know, check out their API instructions here.

Domains

This section tracks page views for each domain name in your dashboard. You can add sub domains also such asforum.mydomain.com or blog.mydomain.com to further segment you traffic stats.

Path Analysis

This feature is awesome. It will allow you to construct a path (or funnel) that will track your visitors from the verypoint they enter the first path of the funnel. Up to 5 pages can be added per funnel.

This can be used on squeeze pages to analyze your CTR and inspect which page is leaking users. For a verysimple example;

Path 1 – Squeeze Page

Path 2 – Click To Order

Path 3 – Enter Payment Details

Path 4 – Confirm Order

Path 5 - Thank You/Subscribe Page

Each visitor who lands on your squeeze page will be tracked right through the funnel until then either exit your siteor complete the funnel all the way to path 5.

Searches

Since Google introduced their (Not Provided) privacy for search results and devalued their own analytics software,many other companies who use this data have also suffered.

This includes Clicky.

As you can see from the image above for this early morning snapshot of Cloud Income. My organic searchanalytics is showing 95% [secure search] which is a result of Google’s secure search update.

Here is a great article on how to set up filters using Google Analytics on your (Not Provided) data to get back some

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of that lost information – http://econsultancy.com/uk/blog/8342-how-to-steal-some-not-provided-data-back-from-google

Keywords

The keywords sections is designed to reveal those keywords your content is being found for in the searchengines. Unfortunately since Google made it’s change to [Not Provided] as discussed above, there is very little sosee here.

Engines

A look at the Search Engines used to find your site. With an 88+% search engine market share, it’s no surprisethat Google dominates this page.

Recent

I don’t use this tab at all really as it’s pretty useless since the Google change mentioned above. All we see is[secure search] after [secure search]

Newest Unique

Much the same as above, it’s a shame this data is no longer useful post Google update.

Local Searches

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These are searches that are performed on your actual website. For Cloud Income I don’t yet have a search box toallow people to find my content as its still in it’s early stages.This is something I may add in future.

If you do have a search function on your website, this metricwill display the search terms being made using your sitesinternal search engine whilst the visitor is on your site.

Rankings

The search ranking metric uses a bit of a loophole in theGoogle analytics system which leaks through the SERPposition of the site being clicked via the Google searchresults. Clicky scans for this leakage of data and presents itin your dashboard.

Rankings (SheerSEO)

This section requires a paid SheerSEO subscription which I have never used so cannot comment on. You cancheck them out at sheerseo.com, they also offer a 2 month free trial and packages start at $7 per month.

Links

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Clicky tracks both inbound and outbound links coming to and from your website.

Incoming

When a user click a link pointing to your site the referring URL is collected by Clicky and presented here. Thisshows you the most popular referring URL’s being clicked.

Domains

Much like the incoming link section above, the domains tab shows us the root domain of the incoming links. It’seasier to summarise this tab if you have many inbound links from the same root domain.

Recent

I like the ‘recent’ feature as it’s a live snapshot of the latest inbound links being clicked by users landing on yoursite. You can see just how long it takes from a tweet until you start getting traffic, or if your forum post was wellreceived.

Different sources will have different timeframes from posting to first visitor but this tab gives a great overview ofwhat’s ‘currently trending’ on your site in terms of inbound links.

Newest unique

Essentially the same as the recent inbound links above, however this tool highlights the very first time a link hasbeen clicked by a user to find your site.

Tip – This tab has allowed me to find webmasters referring to my sites and reach out to them on occasionto say thank you and perhaps make a guest post for a niche site.

Outgoing

Clicky tracks any Outbound links (OBL) on your site that have been clicked by a user. This is a good way tounderstand how much traffic you are sending to another website and could help decide advertising rates,commissions and referral fees etc.

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Clicky.me

This is something I have not yet used with Clicky and I had to read up to find out what it can be used for.

In a nutshell clicky.me is a URL shortener like no other. If you shorten a URL using clicky.me and a user clicks onthat shortened URL, everything the users does once they land on your site is tracked!

This is in comparison to all other URL shorteners that simply provide you the number of clicks each URL received.Clicky.me is a URL shortener on steroids. We can delve into each users session and see how they interact withour website.

Bit.ly

If you have a bit.ly account (FREE) and use this to shorten your URL’s. Clicky can pull the data for the last 15URL’s direct for your Bit.ly account.

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Platforms

I used this section a lot when I first create my websites as it helps me to spot any issues with sitelayout/functionality between different browsers.

You may think the data on this page is pretty trivial at first, however when you begin to dig into the data you willdevelop an appreciation for the analytics behind it.

Let’s say you have created a new website, installed a theme and made some changes to get it looking just howyou want it. You check IE, Firefox and Chrome and the site looks great. However what about older browserversions, how about other web browsers and devices?

Looking at my current stats for Cloud Income, I can see 6 different browsers have been used with 23 browserversions. There are so many possibilities for my site to look crummy on any one of these. Two things we can do;

1 – Use this site to perform a look up and see how your site looks in each browser

2 – Dig into the analytics and look for stand out metrics which may identify flaws

Step 1

We will take a look at the mobile web browsers being used as this is generally a poor section for websites that arenot responsive or optimised for mobile.

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So we decided to click the “Safari 7.0 Mobile” link to view the stats for users using that particular web browser.

The way Clicky compares the data is awesome. We can immediately see there is a potential issue with thisbrowser as we have a 66.7% bounce rate compared to an overall bounce rate of 11%.

Now I know there is only 3 visitors from this browser so if could just be flawed data from such a small number,however if you expand your time window in the top right of Clicky you will get a better subset of data and moreaccurate information to work with.

Operating systems

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This is not a section I have paid particular attention too in the past however you can use it in the same way asabove. Again it’s surprising just how many operating systems are in use!

It’s main use would be to see how your ‘mobile’ platform search traffic was performing against all traffic and makeimprovements.

Screen Resolutions

If you have a responsive design this section won’t appeal to you, however if you don’t yet have a responsivewebsite you may be surprised just how your site looks to your visitors on different resolutions.

Check out your own dashboard, you will have pages upon pages of different resolutions!

Hardware

Again not a very interesting section unless you want to know which smart phones your users are rocking…skipthis

Locale

Want to know who you’re writing for? With Cloud Income I struggle sometimes as I am based in the UK, howeverover 50% of my readers are based in the US and there are many different spellings and terms used in eachcountry.

I try to keep it simple and spell everything in English, but then my income reports are in USD…tough one!

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If you don’t know who you are writing for then it’s hard to make these kind of decisions. You will get visitors from allover the globe, however we can only write for the majority of our audience.

Regions, Cities & Languages

I don’t really delve into the regions, cities or language of my users, mainly as this data can be skewed by the ISPthey are using. other than that it doesn’t really provide me any actionable metrics. Unless of course you’retravelling and want to hook up with some of your readers!

Organizations & Hostnames

As mentioned above this tab shows you the ISP details for your web traffic. Again not very interesting for us

Global Map

This is an interactive map of traffic locations throughout the world, showing the number of visitors per country. Apretty feature but not something I use very often.

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Recent Visitor Map

Again much like the Global Map above, you can take a peek at your most recent visitors sessions via a clickableGoogle Map.

Campaigns

This is where the fun starts. Campaigns are a significant part of all web analytics software and Clicky allows us tocreate our own very easily.

The image below shows an overview of a campaign that I had running for a few days last month.

Setup

Creating a campaign in Clicky couldn’t be simpler. We have 2 options, a static campaign and a dynamiccampaign.

Static Campaign - This is used to enter either a referring domain or a landing page on your website. Either ofthese metrics will enable you to track the stats for a campaign such as a guest post.

Landing Page

The downside to this option is that if you have multiple campaigns on different platforms targeting the same pageon your site, you cannot split them.

Referring Domain

The only downside to this is a referring root domain is required, so if you have multiple campaigns on the same

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site you cannot split them.

The images above show our campaign set up for both a landing page and a referring domain. We have a guestpost on 123.com and our landing page is mydomain.com/my-best-page

Any traffic from 123.com or to our specified landing page will be tracked in these campaigns.

Dynamic Campaign - A dynamic campaign is much more versatile and only requires that you add a couple ofparameters to your landing pages you want to track. It is intuitive with Google Analytics, so if you already havethem set up Clicky should be able to read them.

Here’s what Clicky have to say about Dynamic Campaigns;

Dynamic campaigns offer a lot more flexibility, as they do not have to be pre-defined. Instead, youjust add a couple of parameters to your landing pages, and we handle the rest. We use the sametags that Google Analytics / Urchin use, so if you are coming from either of those systems, yourexisting campaigns should work automatically. Please refer to the links below to learn more aboutsetting up dynamic campaigns.

Important notes: There are 5 different parameters you can use to define dynamic campaigns onyour landing pages. All of them are optional, except “utm_campaign”, which is required. It isessentially the “name” of your campaign, and we group campaigns by their name, so thisparameter is always required. Otherwise, all “UTM” parameters will be ignored.

Goals

Goals are an important part of our analytics, knowing when and how users complete your assigned goals will allowyou to monitor what’s working and what’s not and pivot accordingly.

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Setup

Setting up a goal in Clicky needn’t be difficult. I have recorded a video below that shows how to create a goal totrack email subscribers.

Split Tests

The split test section allows you to do just that. Try out different versions of a page on your website and comparethe results.

By linking your tests to specific goals (below) you can create in Clicky, you can compare email signups, purchases,time on site and a wide host of other metrics to decide which page to stick with.

UpTime

Clicky can track and send you alerts if your website experiences any downtime. The UpTime tool is available forPro Plus accounts or higher and allows you to set refresh intervals from 1 minute to 60 minutes.

When an error or site down time is detected, you will receive a notification from your dashboard. These can alsobe tracked historically from said dashboard.

Custom

For websites that have user login functionality, usernames, email addresses, account types or subscription levelscan be used to track individuals sessions. This is great for understanding how members interact with your websiteand material.

Clicky has a whole host of custom elements you can use here.

Spy

This is one of the cool features of Clicky and one they are very proud of. If the real time dashboard was not enoughfor you, the Spy feature enables you to watch what the users of your site are doing, click by click.

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Big Screen

I love this feature. The big screen gives you a real-time view of your website stats on a 1 minute refresh. Including;

Visitors online

Actions taken

Total time on site

Avg time on site

Bounce rate

Goals (see the goals section)

Revenue (if you have set a value to a goal)

Top referrers

Top search terms

Visitor volume per page

It’s great for tracking a campaign that just went live or your latest blog post/guest post, you get to see your traffic ata glance. If you have a duel screen set up you can stick this on one monitor and continue with your other tasks

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using the other monitor….cool

Twitter

The Twitter feature is one of the most appealing features of Clicky Web Analytics. If you want to track what peopleare saying about your brand on Twitter, this is the place to do it.

You can create searches for anything you want, here is an example of a search using my Twitter

Setup

I have created a quick video tutorial on how to setup a Twitter Search from the Clicky dashboard.

Alerts

Alerts are much like those little pop-ups you get from Outlook when you have mail. Only these alerts can be sentvia email, sound, popup and Twitter.

You can use a Goal like we discussed earlier as a trigger point for an alert. For example I have one for CloudIncome whenever someone new signs up for my newsletter. If I am logged into my dashboard I will get anotification.

If I’m not logged in I will get an email or a message on Twitter.

Preferences

The preferences section is where you will find all of your account details and options, from tracking code to yourdashboard layout. Here is a brief rundown of what you will find.

Info

The tracking info such as Site ID and Site Key etc which can be used with the Yoast Clicky Plugin.

Preferences

Here you can set your time zone, site layout and width (for heat maps), language and site names in yourdashboard etc.

Dashboard

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You can fully customise your dashboard view using a clever drag-and-drop feature, so you can set up youranalytics just the way you like it. This is a very quick and easy feature that I have yet to see from other analyticaltools.

Tracking Code

We covered this at the beginning of the article in the ‘Tracking Code’ section. Essentially this is where you will getthe code to add to your site for either the Clicky WordPress plugin by Yoast or plain old HTML code.

Visitor tags & Filters

You can ignore specified IP addresses in your analytics tracking which is handy to block your own visits andactions. The other nifty trick is to assign a name to an IP address so you can track actions and easily identify thatuser.

Email reports

I have an Email report created for this blog that will send me a full report of the previous days traffic stats. You canchoose just the data you wish to see and it removes the need to log in to your dashboard. Reading my email reporthas become a part of my morning routine.

Widgets

Not sure why you would want to use some of these, however Clicky offer widgets that you can use for free on yourwebsite.

With features such as; Visitor tally, Popular Pages, Popular Downloads, Recent Visitors, Daily Graphs and more.

Like I say some of these are cool but I cannot think of a commercial reason to use them.

Other Features

Clicky offers a wide range of apps & plugins suitable for a variety of platforms such as Magento, Drupal,WordPress, Joomla and Shopify to name a few. If you are unsure check out this page to find out if they have anapp or plugin for you.

White label

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Fancy starting your own web analytics business or already have an online business an want to offer an analyticssolution to your clients?

Clicky allows you to take their product, rebrand it using your own name, logo, domain and CSS and sell it to yourcustomers!

If you don’t want your customers to know they are using a tool provided by another business that’s fine too, youcan use the supplied API to fully automate the registration and signup process.

Translate

With Clicky there is a good sense of community as you use their site.The blog is very down to earth and has a “tell it like it is” approach.

The fact that you can get involved and help translate their product in to21 other languages is a perfect example of what the community is like.

Conclusion

There you have it, my complete guide to Clicky Web Analytics and it’s features.

I hope you are able to see why I have stuck with Clicky over the years. Sure Google Analytics is also free and its

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perfectly useable, however the speed of Clicky along with its extra features just cannot be beaten in my opinion.

There is also the interesting fact that Google doesn’t always register goal conversions, in fact I had one casewhere Clicky had over 40% more goal conversions registered than Google had for the exact same timeperiod….but that’s another post altogether!

So give Clicky a try, its free and you really have nothing to lose. If you do decide to try it, let me know yourthoughts and how you get on.

- Lewis

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