THE COMPETITIVENESS OF UKRAINIAN EXPORT AND METHODS OF ITS PROMOTION ON THE WORLD MARKET

STUDENT: ANASTASIIA SHYNKARENKO

SCIENTIFIC SUPERVISOR: DYADKO E.A.

PLAN1. THEORETICAL AND

METHODOLOGICAL BASIS OF EXPORT ACTIVITIES ORGANIZATION

2. CONDITION AND DEVELOPMENT PROSPECTS EVALUATION OF THE ENTERPRISE EXPORT ACTIVITY

3. WAYS OF PRODUCT EXPORT IMPROVING

•THE OBJECT OF INVESTIGATION: enterprise foreign economic activity planning

•THE SUBJECT OF INVESTIGATION: enterprise strategy of entering foreign market

•GOAL: successful entrance on foreign market and getting additional profit

•TASK: to develop recommendations to enter foreign market

THEORETICAL AND METHODOLOGICAL BASIS OF EXPORT ACTIVITIES

ORGANIZATION

ROSHEN CORPORATION•2012 - production realization was 400 000

tons•Total production – 450 000 tons

ROSHEN CORPORATIONSTRENGTHS WEAKNESSES

• reputation of the firm• competitive level of prices and products quality• high level of technical equipment

• small reputation of corporation abroad• expensive process of new products promotion• unstable level of prices for raw materials

OPPORTUNITIES THREATS

• penetration on the new markets•reduction of trade barriers in entering foreign markets•product development for new group of customers

• strong rivals• unfair competition• exchange rate risk in the implementation foreign economic activity

CHINEESE MARKETADVANTAGES DISADVANTAGES

•ECONOMIC DEVELOPMENT;

•LARGE NUMBER OF

POTENTIAL CUSTOMERS;

•INFRASTRUCTURE

• TARRIFF AND NON-TARRIFF

BARRIERS;

• LEGISLATIVE AND

BUREAUCRATIC BARRIERS;

• EXPORTER INDEPENDENCE

SEVERELY LIMITED

“ROYCE’ NAMA CHOCOLATE”WITH “ROSHEN”

INVESTMENTS:•“ROYCE” – €188000•“ROSHEN” - €184000

PRODUCTION:•MILK CHOCOLATE – €1,5•BARS WITH WHOLE GRAINS – €0.7

EXPECTED NET PROFIT:•MILK CHOCOLATE – € 63000•BARS WITH WHOLE GRAINS - €11760

ECONOMIC EFFICIENCY

•Discount rate – 24%•Term – 3 years

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THANK YOU FOR ATTENTION!