the company - payclicktargeting databases in exclusive licensing with open rate guaranteed. display...

digital advertising

The Company

About us

Since than we have been managing Digital Campaign finding the right balance between results (ROI) and brand awareness. We do love work together our customers opting for consulting approach. We adopt proprietary technologies in order to guarantee the maximum level of control in campaigns. We are IAB(Interactive Advertising Bureau) partner, the association represents the principal opera-tors in interactive communication market. In April 2016, PayClick joins Cerved Group.

Starting from 2006 Payclick is on business

Strengths

Proprietary technical solutions

An indipendent network that includes more than 500 premium websites. A customer base of 12.000.000 emails, business and consumer with exclusive licensing. Cross Device Campaigns. Network brand-safe. A committed team with long-time experience in Digital Marketing.

What we do

Performance Marketing

Lead generation Couponing Database Building

Exclusive Email Marketing

Email Marketing on

targeting databases in

exclusive licensing with

open rate guaranteed.

Display Adv

Special formats and video adv: floor widget

What we do

Intent dem

We are able to

intercept our

customers, that are

really interested in

the brand through

an original

technology.

Rental lists

Master dataset’s

rental lists

About 1million of

mobile phone

numbers provided

with advanced and

updated profiling.

SMS Marketing

SMS messages on

defined owned

lists.

Always looking for new challanges

Markets Currently we work in:

Italy

Germany

France

Spain

Data about 2016

3 Business Units 30

Digital professional 8

Millions turnover in 2016

Performance Marketing

Display Advertising


900.000 lead generated in 2016

5 billions views on banner in 2016

12 millions double opt-in addresses

Services

Services Performance Marketing Lead generation/Couponing & Database Building

Minimizing the risk of our customers paying only for results, that's our warranty to our clients.

Plus

real time verifiable results

guaranteed results whitin defined times

qualified consultation thanks to a devoted team

Services Performance Marketing Lead generation

This activity’s aims can be: request of informations, software download, website registration, etc.

Lead generation usually takes place through a landing page created on sponsored agency requests. It contains a form that allows you to collect useful datas (name, email, phone number, etc.) according to the express agreement to receive advertising communications.

Services Performance Marketing Couponing &

Database Building

This activity allows the company to create and increase their own databases and at the same time to acquire new potential customers. The offers of a free gift coupon or a special discount always arouses users interest. Requiring to fill out a form permits at the company to build its own customers database.


We plan on database with an exclusive licensing and high profiling. 2 millions business contacts and 10 millions consumer.

Plus

Committed team

No overlap

Professional sending platform

Guaranteed open rate

High profiling

Services


We accuratley outline the target of addressees meeting any kind of needs: brand awareness, products launch, customer acquisition, information gathering,etc.

Services

B2B

Geographic area Commodities sector Legal form Professionals Employees number Turnover

B2C

Gender Age Geographic area Qualification Behavioural

Display Advertising

Throughout special formats we supply adv to specific target, regardless of the website's vericality, thanks to nugg.ad technology.

Plus

guaranteed brand-safe:we work in white lists

more than 500 premium websites

evoluted target settings: audience, behavioral and remarketing

special formats: floor ad and widget video

Services

Floor Ad/Widget Video

Services

The partnership with the DMP nugg.ad, allows us to provide advertisings only for a specific target regardless of the website's verticality. By the analyzer of nugg.ad, we obtain the audience's evaluation in target. The platform supplies the creativity, exclusively to the target selected by cookie based technology. This technology can recognize the user in real time, to provide the campaign only to users truly in-terested in the promoted product.

Display Advertising Nugg.ad

Display Advertising

formats: 300x250; 728x90; 320x100 maximum attention to viewability 500.000 views guaranteed per day appears on first demand possible audience selection with nugg.ad available for purchase in reservation and in programmatic

Services

Floor Ad

Demo

http://ad.payclick.it/extra/demo/floor_300x250/ http://ad.payclick.it/extra/demo/floor_728x90/ http://ad.payclick.it/extra/demo/floor_320x100/

Extra inventory format

Display Advertising

customization dimensions: 400x225-640x360 px autoplay audio off start, launch with mouse over getting focus cross device maximum concentration to the viewability compatibility VAST30-VPAID2.0 possible traces: quartiles of views of the video, closing action, click, impressions possible audience selection with nugg.ad available for purchase in reservation and in programmatic

Services

Widget Video

Demo

http://ad.payclick.it/extra/demo/widget/

The Extra inventory Format that selfplaces itself on the right corner at the bottom of the website fol-lowing the user in case of scroll

SMS Marketing

We plan SMS advertising to high profiling contacts belong to us: 1 milion numbers. Next to our customer we choose the type of message and the best moment to send it.

Plus

high convertion rate

updated datas

professional delivery platform

high profiling: gender, age, geotarget, behaviors segmentation ,etc

Services

SMS Marketing

Message topics can be: wishes messages, application to participate to a contest, warning of com-mercial promotions. Users can be invited to go to an event or a store (maybe with a promotional code included in the message), to call a phone number, to click a link and to answer Yes to be recontacted.

Services

Intent dem Services

An innovative way of planning, unique in the Italian Market , that combines the benefits of retarget-ing along to high conversion rates of channel DEM. We operate on users naturally interested in a brand, sendind a specific communication and in-creasing convertion rates.

Retargeting 360°

Intent dem Services

Services Rental Lists

By a continuous activity of lead generation we’ve built a DB of 1 million of high profiled mobile phone number. This activity is aimed to provide lists of contacts to our customers who need relevant number of users for call center business.

Plus

high convertion rate updated datas high profiling: gender, age, geotarget, behavior segmentation,etc.

Clients

Case history

Customer / Sephora .01 Aim DB building: to collect subscribers to the newsletter stimulating them with a discount reserved only for online purchase.

Activity

Dem e Landing optimized

Performance Email Marketing

Reporting system

Results

More then 10.000 contacts in two weeks

Customer / Avon .02 Aim Lead generation: recruitment of beauty professionals .

Activity

Optimized Dem e Landing development


Dispay adv

Results

More than 6000 lead generated in one year increase of the conversion rate of 400%

Exclusive Email Marketing to get access to profiled users

Customer / Chanel .03 Aim Launch of a new product: getting users as women over30, high spending target ,to optimize the sending of the message on a specific target.

Activity

Exclusive email marketing: sending 400.000 email based on behavioral and interested profiling.

Results

Open rate 15% - CTR 14%: more then 60.000 opened email and more than 8.500 views of the website in three days

Customer / Sloggi .04 Aim increase the e-commerce traffic: an incentive to the users in target with a free gift.

Activity


Results

More then 30.000 views of the website in two days

SMS marketing

Customer / Unibet .05 Aim Optimization of the website traffic maximizing the conversions in deposits

Activity


Results

In over a year, more than 15.000 monthly views on the website of targeted users monitoring and optimizing the conversions(deposits).

Retargeting 360°: users who visited the website were identified on the network, on portals and databases of payclick email becoming addressees of specific communications.

Customer / Costa Crociere .06 Aim DB building: collection of subscribers to the CostaClub by an incentive ”Win the world in cruise”

Activity


Results

800.000 subscribers to the CostaClub in three months

Survey

Customer / Renault .07 Aim Optimization of the traffic website maximizing drive test requests and brochure download.

Activity


Results

more than 10.000 000 views on the website in two weeks.

Customer / Nissan .08 Aim collection of drive test booking requests

Activity


Results

About 200 booked test drive per month

Customer / Citroen .09 Aim Collection of estimate requests

Activity


Results

About 200 requests for estimates per month

Customer / Vodafone Partner Agency .10 Aim

Collections of professionals/companies interested in mobile business phone contact.

Activity


Results

63.000 lead of informations requests from VAT and companies owner in one year

Optimized Dem and Landing development

Thank you.

Business headquarter Via dell’Unione Europea 6/A-6/B, 20097 San Donato Milanese (Mi)

email / [email protected]

telefono / +39 0818769220

fax / +39 081 0061000

p.iva 06116871218

Business and operational headquarter Via Antiniana 2/a 80078 Pozzuoli (NA)

the company - payclicktargeting databases in exclusive licensing with open rate guaranteed. display...

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