the communicator's guide to the social media spectrum: a nyiabc and commpro.biz online event

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Post on 13-May-2015

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A one-hour webinar coverage survey results of the Top Social Media Tools for Communications--and how to use them. Presented by Ric Dragon of DragonSearch, Sarah Evans of Sevans Strategy and NYIABC President Rob Drasin. Hosted by Brian Pittman of CommPRO.biz.

TRANSCRIPT

  • 1.Presenter: Ric Dragon, CEO, DragonSearch (@ricdragon)
    Moderator: Rob Drasin, New York IABC
    Guest: Sarah Evans, Owner, Sevans Strategy
    Host: Brian Pittman, CommPRO.biz
    DATE: Friday, June 17, 2011 TIME: 1PM EST; Noon CST; 11AM MST; 10AM PST

2. Introductions
Ricis CEO of DragonSearch, where he leads strategy for Steuben, the Grammy Foundation, Raritan and more. Hes a Google Certified Small Business Trainer and has been featured at SMX East, Conversion Conf, BrandConf, CMS Expo, and BlogWorld, as a speaker on SEO and Social Media.
Rob is president of IABC New York and is also president of Trident Communications. He has been called internal communications best kept secret by Simply Communicate. For 20+ years, his firm has provided insight to help Fortune 500 companies resolve internal communications concerns.
Sarah is owner of Sevans Strategy, a PR & new media consultancy. She moderates #journchat, a tweetchat for PR and bloggers, and blogs at Prsarahevans.com. See her in Entrepreneur'sTop 10 Hot Startups of 2010, Vanity Fairs Americas Tweethearts, and Forbes 14 Power Women to Follow on Twitter.
3. Agenda

  • The NYIABC Social Media Poll

4. Social Media Process 5. A Little Social Media Insight 6. Process Steps 7. Top Social Media Tools & Tips 8. Social Media ROI Talking with the Executives 9. Q&A