the communications toolbox
DESCRIPTION
This presentation is an overview of the options available when communicating especially on behalf of a charity or nonprofit where getting the best bang for your buck is critical.TRANSCRIPT
Communications Planning:
The Communications
Toolbox
Who is James Howe?
How to
Choose
Factors in choosing your tools
• Be realistic about what you can do• Speed, ease and control of distribution• Complexity of the message & degree of
control• Set priorities based on how you can get the
best bang for your buck• Be open to new tools in the future that are
consistent with your plan/strategy
What
works best
(most of the time)
• News releases & media coverage
• Mail/e-mail• Newsletters• Website• Speaker’s Bureau
• e-newsletters• Blogs• Special Events• Annual Report• Social Media –
Facebook & Twitter
The Top 10
Overview of the
Toolbox
Print Materials• brochures/pamphlets
• posters
• newsletters
• annual report
Online Communications
Social Media Strategy
Online Strategy
Communications Strategy
Website
• website
• e-newsletters & e-promotions
• social mediaoblogs
• social mediaoFacebook
• social mediaoTwitter
• social mediaoYoutube/
Vimeo
Media relations
• news releases / media coverage• one-on-one interviews with the
media• meeting with editorial boards
• issue spokesperson• news conferences
• talk shows
• letters to the editor /opinion columns
Public Service Announcements -
PSAs• cable television and radio
may accept community PSAs
Community Relations
• public speakingo speaker’s bureau
Community Relations
• direct mail / admail• public meetings
• educational opportunities• mall displays
Organization/Corporate
Communications
• spokesperson• speeches
• special events• displays
• trade shows • special client-group meetings
• annual and other reports• annual meetings
Internal Communications
• meetings• newsletters (internal)
• e-mail• bulletin board messages• employee special events
Government Relations
• regular contact with key officials• add government officials /
offices to your mailing list• briefings/briefing documents
Paid
Advertising• print• radio
• television • outdoor
• transit ads• pay per click
• website banners
Where can you
learn more?James HoweBlog: communicateandhowe.com
Twitter: @communic8nhowe
Facebook: facebook.com/communicateandhowe
LinkedIn: linkedin.com/company/communicate-&-howe-
e-news: subscribe - communicateandhowe.com
519-589-9597