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The Commonwealth Institute South Florida’s 2014 Women-Led Business Survey Results Research Report Sponsored By:

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Page 1: The Commonwealth Institute South Florida’s 2014 Women-Led ... › assets › documents › ... · ABC +03I +*3 ABBBC -.3-*3-(3 BBBB HI -+3-.3 P ELP FHP FHP GHP HMP P ILP P EFP EMP

The Commonwealth Institute South Florida’s2014 Women-Led Business Survey Results

Research Report Sponsored By:

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Knowing which path to take can be a bit

Looking for information to guide your company’s future? Moore Research can help you…

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• Focus Groups• Online & Web-Based Research• New Product & Service Testing• Mobile Marketing Research • Package Testing

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• Market Feasibility• Positioning Research• Website Usability Testing• Competitive Intelligence• Exploratory Research

Moore Research Services, Inc.A global market and opinion research company • moore-research.com • 877-88-MOORE

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The goal of the survey was to capture challenges and successes experienced by women leaders. Email invitations were sent to individuals selected by survey partners’ internal lists of providers, members and member affiliates. In addition, the survey was sent to women’s organizations and chambers of commerce throughout Florida as well as posted on social media. Recipients were also invited to forward the invitation to other women leaders. As an incentive, respondents were offered a complimentary copy of the 2014 research results. From these invitations, a total of 241 usable responses were obtained.

Listings of the Top 50 Women-Led For-Profit Organizations and the Top 10 Women-Led Not-For-Profit Organizations in Florida are included in this report. The lists, ranked by 2013 revenues, are comprised of companies in which a woman is the organization’s chairwoman of the board, CEO/president, owner and/or senior level executive. Only companies for which revenues were reported in the survey are included in the overall ranking. The respondents represent numerous industries and size of companies as illustrated in the following graphs.

METHODOLOGY AND SAMPLE

1

INDuSTRY CLASSIfICATION REvENuE CATEGORIESOther 9%Retail 2%Education 2%I.T. 4%Legal 4%Wholesale/Distribution 5%Manufacturing 6%Financial 6%Real  Estate 6%Healthcare 7%Advertising/Marketing 7%Not-­‐for-­‐profit 8%Consulting 9%Engineering/Construction 11%Service 14%

100%

Under  $500,000 35%$500,000  to  $2,000,000 24%$2,000,001  to  $4,000,000 17%$4,000,001  to  $6,000,000 5%$6,000,0001  to  $8,000,000 4%$8,000,001  to  $10,000,000 3%Over  $10,000,000 12%

9%  2%  2%  

4%  4%  5%  6%  6%  6%  7%  7%  8%  9%  

11%  14%  

Other  Retail  

EducaUon  I.T.  

Legal  Wholesale/DistribuUon  

Manufacturing  Financial  

Real  Estate  Healthcare  

AdverUsing/MarkeUng  Not-­‐for-­‐profit  

ConsulUng  Engineering/ConstrucUon  

Service  

Industry  ClassificaUon  

35%  

24%  

17%  

5%  

4%  

3%  

12%  

Under  $500,000  

$500,000  to  $2,000,000  

$2,000,001  to  $4,000,000  

$4,000,001  to  $6,000,000  

$6,000,0001  to  $8,000,000  

$8,000,001  to  $10,000,000  

Over  $10,000,000  

Revenue  Categories  

Other 9%Retail 2%Education 2%I.T. 4%Legal 4%Wholesale/Distribution 5%Manufacturing 6%Financial 6%Real  Estate 6%Healthcare 7%Advertising/Marketing 7%Not-­‐for-­‐profit 8%Consulting 9%Engineering/Construction 11%Service 14%

100%

Under  $500,000 35%$500,000  to  $2,000,000 24%$2,000,001  to  $4,000,000 17%$4,000,001  to  $6,000,000 5%$6,000,0001  to  $8,000,000 4%$8,000,001  to  $10,000,000 3%Over  $10,000,000 12%

9%  2%  2%  

4%  4%  5%  6%  6%  6%  7%  7%  8%  9%  

11%  14%  

Other  Retail  

EducaUon  I.T.  

Legal  Wholesale/DistribuUon  

Manufacturing  Financial  

Real  Estate  Healthcare  

AdverUsing/MarkeUng  Not-­‐for-­‐profit  

ConsulUng  Engineering/ConstrucUon  

Service  

Industry  ClassificaUon  

35%  

24%  

17%  

5%  

4%  

3%  

12%  

Under  $500,000  

$500,000  to  $2,000,000  

$2,000,001  to  $4,000,000  

$4,000,001  to  $6,000,000  

$6,000,0001  to  $8,000,000  

$8,000,001  to  $10,000,000  

Over  $10,000,000  

Revenue  Categories  

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CHALLENGES & TRENDS• Women-led organizations continue to show concern about being able to find ways to continually grow their business as well as their cash flow. In addition, their ability to hire employees with the proper fit for their organization remains challenging.

• In 2014, leaders are exploring new opportunities for growth, focusing on entry into new markets as well as considering new product lines/services and technology innovation. A large majority will also concentrate on existing business lines and expansion of current markets.

• The impact of the Affordable Care Act is expected to have a significant effect on leader’s employment strategy in 2014 and beyond, even those with less than 50 employees.

EXECuTIvE SuMMARY

2

For the third year, The Commonwealth Institute South Florida (TCI) and Moore Research Services, Inc. have partnered to survey women-led organizations in Florida with this year’s sponsor being CBRE. The survey is used to obtain information and insights to better understand how these organizations are faring compared to a year ago, what business challenges they are facing, and their outlook for the next 12 months.

BuSINESS & ECONOMIC CONDITIONS• 2013 was a good year for women-led organizations in Florida. They are optimistic about economic conditions, with many expecting continued improvement through 2014; over three-quarters of women leaders look for significant growth in their organizations.

LEADERSHIP• Women spend time mentoring other women, but most report that this is something they do on their own, outside of any formal organizational program. Connecting to a professional women’s organization and having a mentor both remain important, but less so than 24 months ago.

• Approximately 60% of Florida women leaders serve on a board of directors. However, there is a large gap between serving on a for-profit board and serving on a non-profit board. Research suggests when a business owner is involved on a corporate board, it directly impacts their company’s bottom line. They network and learn new business skills by volunteering outside their normal sphere of influence. About a quarter would like to serve on a board but have not had the opportunity. In addition, most (80%) who are currently serving on a board are doing so because they were asked, rather than actively seeking the opportunity for themselves.

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REvENuE fROM PREvIOuS YEAR 2011-2013

2011 2012 2013Not  sure 0% 0% 0%Decrease  substantially 14% 13% 10%Decrease  moderately 16% 14% 13%Stay  about  the  same 28% 28% 27%Grow  moderately 28% 31% 30%Grow  substantially 14% 14% 20%

100% 1 1

2012 2013 2014Not  sure 2% 1% 2%Decrease  substantially 3% 3% 1%Decrease  moderately 8% 9% 3%Stay  about  the  same 20% 17% 16%Grow  moderately 47% 54% 54%Grow  substantially 20% 16% 24%

100% 100% 100%

0%  

14%  

16%  

28%  

28%  

14%  

0%  

13%  

14%  

28%  

31%  

14%  

0%  

10%  

13%  

27%  

30%  

20%  

Not  sure  

Decrease  substanBally  

Decrease  moderately  

Stay  about  the  same  

Grow  moderately  

Grow  substanBally  

Revenue  from  previous  year  2011-­‐2013  

2013  

2012  

2011  

2%  

3%  

8%  

20%  

47%  

20%  

1%  

3%  

9%  

17%  

54%  

16%  

2%  

1%  

3%  

16%  

54%  

24%  

Not  sure  

Decrease  substanBally  

Decrease  moderately  

Stay  about  the  same  

Grow  moderately  

Grow  substanBally  

Revenue  expectaBons  for  2012-­‐  2014    

2014  

2013  

2012  

2013 was a year of growth for Florida women leaders; 50% of businesses reported growth, up from 45% in 2012 and 42% in 2011. Of those reporting higher revenues, most (33%) experienced increases over 20%, while 30% experienced increases between 11-20% and 37% in the range of 1-10%.

Women-led organizations are feeling considerable optimism regarding the current business and economic conditions in Florida. This builds on the last two year’s favorable results, and reverses the previous downward trend of growth noted between 2008 and 2011. Their outlook has improved 15% from just one year ago, with well more than half (68%) responding they think conditions have improved. When looking forward 12 months, 61% expect improvement with an economic recovery or rapid growth.

CuRRENT & PROJECTED BuSINESS & ECONOMIC CONDITIONS

3

2011 2012 2013Not  sure 0% 0% 0%Decrease  substantially 14% 13% 10%Decrease  moderately 16% 14% 13%Stay  about  the  same 28% 28% 27%Grow  moderately 28% 31% 30%Grow  substantially 14% 14% 20%

100% 1 1

2012 2013 2014Not  sure 2% 1% 2%Decrease  substantially 3% 3% 1%Decrease  moderately 8% 9% 3%Stay  about  the  same 20% 17% 16%Grow  moderately 47% 54% 54%Grow  substantially 20% 16% 24%

100% 100% 100%

0%  

14%  

16%  

28%  

28%  

14%  

0%  

13%  

14%  

28%  

31%  

14%  

0%  

10%  

13%  

27%  

30%  

20%  

Not  sure  

Decrease  substanBally  

Decrease  moderately  

Stay  about  the  same  

Grow  moderately  

Grow  substanBally  

Revenue  from  previous  year  2011-­‐2013  

2013  

2012  

2011  

2%  

3%  

8%  

20%  

47%  

20%  

1%  

3%  

9%  

17%  

54%  

16%  

2%  

1%  

3%  

16%  

54%  

24%  

Not  sure  

Decrease  substanBally  

Decrease  moderately  

Stay  about  the  same  

Grow  moderately  

Grow  substanBally  

Revenue  expectaBons  for  2012-­‐  2014    

2014  

2013  

2012  

REvENuE EXPECTATIONS fOR 2012-2014

Looking forward to 2014, there is a trend of increased confidence; almost 78% of respondents look for modest or substantial growth in their organizations, up from 70% in 2013 and 67% in 2012.

Although there is much confidence in current conditions there are some who are less optimistic, projecting no growth, but this is not widespread and trending downward. Only 16% project flat revenue and those projecting a moderate or substantial decrease in revenue is only 4%, down considerably from 11% in 2012 and 2013. This caution is reinforced in their outlook for 2014, as 34% state they believe the economy will remain at the status quo.

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2012 2013 2014Construction  of  new  locations6% 7% 10%Acquisition  of  new  business18% 12% 14%Technology  innovation24% 19% 21%Internal  restructuring 24% 23% 22%New  product  lines/services34% 36% 39%Entry  into  new  markets49% 38% 43%Expansion  of  existing  markets67% 63% 61%Growth  in  existing  products/services58% 64% 67%

6%  

18%  

24%  

24%  

34%  

49%  

67%  

58%  

7%  

12%  

19%  

23%  

36%  

38%  

63%  

64%  

10%  

14%  

21%  

22%  

39%  

43%  

61%  

67%  

ConstrucMon  of  new  locaMons  

AcquisiMon  of  new  business  

Technology  innovaMon  

Internal  restructuring  

New  product  lines/services  

Entry  into  new  markets  

Expansion  of  exisMng  markets  

Growth  in  exisMng  products/services  

Areas  of  ConcentraMon  

2014  

2013  

2012  

AREAS Of CONCENTRATION

BIGGEST CHALLENGES IDENTIfIED fOR 2014

In terms of major areas of concentration, leaders are feeling confident and will focus on entering into new markets as well as considering new product lines/services and technology innovation. 67% also indicate they will concentrate on expanding existing business lines, up from 58% in the 2012 survey. To finance these areas of concentration, by far most are planning on using internally generated funds (63%) over the second choice of borrowing from a financial institution (10%).

Leaders will focus on several strategies to enhance their profitability and deal with the challenges they face as they are predicting an upward trend of new possibilities. The top two strategies are extremely close, with market demand/growth ranked in the lead followed by networking (50% and 49% respectively). At 40%, diversifying services rounds out the top three.

While women-led organizations are more optimistic about business and economic conditions in Florida than they were 12 to 24 months ago, there remains significant concern about being able to find ways to grow their business and cash flow. These are the top challenges indicated by leaders, followed by a corresponding concern with gaining and maintaining customers and keeping up with demand.

Not surprisingly, many mentioned taxes and regulatory compliance costs as barriers to expanding their business; concern over government, policy and tax issues filled out the top rankings. Organizations also indicated that they find hiring to keep up with demand and hiring qualified staffing as a challenge. This is also found elsewhere in the survey, where many point to hiring talent that aligns with the organization’s culture as an on-going difficultly.

4

“Growing and hiring in a still somewhat uncertain economy - the fear of the unknown (fueled by the recent downturn) can be paralyzing at times. Growth and hiring is essential; however,

keeping growth in check when demand is great is difficult.”

HIRING

GROWTHSALES

FEES

CHALLENGESTAXES

QUALIFIED STAFF

CUSTOMERSEXPANDING

CASH FLOW

POLICY

REGULATIONS

GOVERNMENT

EXPENSES

CONSIDERING NEW OPPORTuNITIES

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When looking at taking a risk in 2014, responses were varied and mixed. Personnel/organizational structure and finances were the two top areas indicated for risk taking, with a risk-adverse “none/not sure” coming in third. Rounding out the top four responses, many predict they will take risks involving expansion and creating/developing new markets.

WHEN LOOkING AT TAkING A RISk IN THEIR BuSINESS, MANY IDENTIfIED ORGANIzATIONAL CHANGES RELATED TO:• Hiring new talent• Increasing training• Restructuring roles

They also emphasized the importance of hiring employees that offer additional expertise.

Those mentioning financial security as a risk talked about increased pricing, minimizing expenses and/or obtaining financing or investors. There is not one prominent financial risk option noted, rather they are varied, with a mix of loans, use of equity lines, obtaining a private equity investor and investing capital to develop new products as options listed.

Over half (55%) of leaders are expecting to moderately or substantially increase their workforce in 2014. This is up from 43% in 2013 and demonstrates another source of significant optimism for the year ahead.

JuGGLING RISk WITH CAuTION

“We are planning to expand to new locations. This would be a major risk because we need to make sure that we choose the

right location, the right personnel, implement the operations to

mirror the main office.”

“I will purchase and introduce many new product lines. My hope is that these product lines will increase business,

however there is always a financial risk.”

5

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2012 2013 2014Ability  to  obtain  financing 17% 13% 5%Political  gridlock 8% 9% 7%Management  issues 11% 8% 9%Implementation  of  health  care  law  (new  2013) 12% 10%Difficulty  in  hiring 9% 8% 11%Rising  supplier  costs 13% 13% 11%Taxation 16% 24% 15%Health  care  costs 22% 21% 16%Governmental  regulation 18% 23% 17%Difficulty  in  responding  to  customer  needs 12% 12% 19%Difficulty  in  finding  employees  who  fit  culture15% 20% 25%Existing  U.S.  competition 21% 27% 31%Adverse  economic  conditions 46% 44% 36%Cash  flow 46% 36% 38%

17%  

8%  

11%  

9%  

13%  

16%  

22%  

18%  

12%  

15%  

21%  

46%  

46%  

13%  

9%  

8%  

12%  

8%  

13%  

24%  

21%  

23%  

12%  

20%  

27%  

44%  

36%  

5%  

7%  

9%  

10%  

11%  

11%  

15%  

16%  

17%  

19%  

25%  

31%  

36%  

38%  

Ability  to  obtain  financing  

PoliUcal  gridlock  

Management  issues  

ImplementaUon  of  health  care  law  (new  2013)  

Difficulty  in  hiring  

Rising  supplier  costs  

TaxaUon  

Health  care  costs  

Governmental  regulaUon  

Difficulty  in  responding  to  customer  needs  

Difficulty  in  finding  employees  who  fit  culture  

ExisUng  U.S.  compeUUon  

Adverse  economic  condiUons  

Cash  flow  

2014  

2013  

2012  

LOOMING CONCERNS

Cash flow and adverse economic conditions remain on top of the list of concerns for women leaders in 2014, setting a pattern of three years in a row. The concern over adverse economic conditions is down 8% since last year. Rounding out the top concerns are: existing U.S. competition, government regulation, and difficulty in responding to evolving customer needs. In addition, difficulty in hiring and recruiting employees who fit in the company culture was also ranked as a significant concern.

For three consecutive years, when asked what business issue keeps them up at night, growing and maintaining profitability as well as keeping customers happy were the top causes for restless nights.

AREAS Of CONCERN

6

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In general, there is continued uncertainty and confusion surrounding the Affordable Care Act (ACA) and its implementation. Changes and delays are adding to this uncertainty, so it is not surprising to have some seemingly conflicting responses to the questions regarding the ACA and healthcare.

The top two responses regarding the ACA were close but divergent. 43% stated they do not expect the ACA to impact their business while the next highest response at 39% indicated they expect to experience increased costs. When looking further at the data, however, of the 43% not expecting any impact, 92% are businesses that by definition are not covered by the Act as they have 50 or fewer employees. What is interesting is that many of these same businesses with less than 50 employees indicate that they will experience some negative impact in various areas stemming from the ACA. The ability to add new employees, inability to keep current staffing levels, investing in the business, and even dropping health care for employees are among their concerns.

Overall, of those responding, 41% currently do not offer health care and by default would not expect to experience any impact.

MAIN CONCERNS REGARDING THE IMPACT Of THE ACA WHEN LOOkING AT THOSE COMPANIES WITH MORE THAN 50 EMPLOYEES: • Inability to keep current employee levels• Drop in full-time employees• Cost increases

HEALTH BENEfITS AND THE AffORDABLE CARE ACT

There is heightened discussion around the issue of “work-life balance” with well-respected women leaders weighing in from different perspectives. Some support the statement that it is possible for women to achieve a balance between work and their personal lives while others object to the concept that women can have it all, and the remaining are somewhere in the middle.

This year’s survey reflects this push-pull dialogue with just over half of women leaders (51%) stating they are satisfied with their time split between work and their personal lives, and 42% stating they are spending more time on their business than they would prefer.

Clearly, women continue to strive towards finding balance in their work and private life. It is not always easy, as women leaders continue to report taking on additional job responsibilities including marketing, sales, project management and human resources in an effort to manage their business and control expenses.

fINDING BALANCE

7

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WOMEN’S LEADERSHIP

There are no big changes in the opinions expressed around women’s leadership from 2013. Overall, women-led organizations believe that having a connection to a women’s professional network is important, 66%, which is up slightly from 63% last year. Complementing this trend, the majority of women view having a mentor as being important to their organization, currently at 76% of respondents. This is a significant drop from 92% in 2012, but only down slightly from 79% in 2013.

When asked about developing women leaders in their organization, the majority (78%) report spending time developing other women in their organization, yet only 15% indicate they have a formal program in place to do so. Women-led organizations are closely split on whether they would have an interest in a program for grooming emerging women leaders, with 55% stating they would and 45% indicating no interest.

“More events, more opportunities and

more women in high level positions helping other women owned

businesses.”

RECOGNIzING WOMEN’S CONTRIBuTIONS

Importance  of  a  connection  to  a  women's  professional  network2012 2013 2014

No  connection 17% 24% 22%Not  important 13% 13% 12%Somewhat  important 30% 35% 36%Very  important 40% 28% 30%

1 1 1

Importance  of  mentors2012 2013 2014

No  connection 5% 16% 21%Not  important 3% 5% 3%Somewhat  important 33% 31% 30% 92Very  important 59% 48% 46%

1 1 1

21%3%

30%46%

17%  

13%  

30%  

40%  

24%  

13%  

35%  

28%  

22%  

12%  

36%  

30%  

No  connecCon  

Not  important  

Somewhat  important  

Very  important  

2014  

2013  

2012  5%  

3%  

33%  

59%  

16%  

5%  

31%  

48%  

21%  

3%  

30%  

46%  

No  connecCon  

Not  important  

Somewhat  important  

Very  important  

2014  

2013  

2012  

IMPORTANCE Of A CONNECTION TO A WOMEN’S PROfESSIONAL NETWORk

Importance  of  a  connection  to  a  women's  professional  network2012 2013 2014

No  connection 17% 24% 22%Not  important 13% 13% 12%Somewhat  important 30% 35% 36%Very  important 40% 28% 30%

1 1 1

Importance  of  mentors2012 2013 2014

No  connection 5% 16% 21%Not  important 3% 5% 3%Somewhat  important 33% 31% 30% 92Very  important 59% 48% 46%

1 1 1

21%3%

30%46%

17%  

13%  

30%  

40%  

24%  

13%  

35%  

28%  

22%  

12%  

36%  

30%  

No  connecCon  

Not  important  

Somewhat  important  

Very  important  

2014  

2013  

2012  5%  

3%  

33%  

59%  

16%  

5%  

31%  

48%  

21%  

3%  

30%  

46%  

No  connecCon  

Not  important  

Somewhat  important  

Very  important  

2014  

2013  

2012  

IMPORTANCE Of MENTORS

Women-led organizations remain divided on whether they believe that business and community leaders recognize their contribution to the economic health of Florida. Most state they do not feel properly recognized and included specific suggestions on improving this impression, such as creating awareness of women-led businesses through more awards, women being appointed to higher-profile positions in the community and on corporate boards, and an increase in overall media coverage.

An overwhelming number of women-led organizations have been philanthropic and/or given back to their community. Over three-quarters (78%) have financially supported a charity/charities, 46% allow their employees to volunteer during working hours and 36% have held collection drives for charities. Aligning with their corporate mission, leadership within the community as well as personal/employee fulfillment are the main reasons for donating and giving back.

8

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For the past two years, women-led organizations remain consistent regarding whether owning intellectual property (IP) is an asset for their business. This year, slightly more (45%) responded they find it important, versus 36% who do not. When asked why they hold that view, many who said it was not important stated their business is their intellectual property or they are service providers and thus have no need to own intellectual property. For those who own or plan to own IP, they viewed it as good for the future of the business, creates protection for services and products, and can aid in attempts to diversify revenue.

While the National Women’s Business Council views owning intellectual property as an indicator of strong entrepreneurial activity, there seems to be confusion regarding what intellectual property is and what role it might play in organizations’ competitiveness. However, many state it is good for the future of their business and either currently own intellectual property or have pending intellectual property.

According to the Alliance Board for Diversity’s recent report, “Missing Pieces: Women and Minorities on Fortune 500 Boards,” men hold a bulk of the board seats at American companies, with women representing just 17% of board seats, a percentage that hasn’t changed since 2004. The 2013 Catalyst Census: Fortune 500 Women Board Directors confirms the same percentage, announcing that while companies based in other countries are moving ahead with plans to advance women to top leadership, progress in the Fortune 500 remains flat.

Research suggests that involvement on corporate boards directly impacts the bottom line for companies. According to the Credit Suisse Research Institute, companies with women on their boards outperformed companies with no women on their board by an average of 26%. Raising women’s profile by raising a company’s profitability and performance goes a long way in establishing the important role of women business leaders. Currently, 54% of Florida women leaders serve on a non-profit board of directors while 8% serve on a for-profit board. This significant disparity between serving on a non-profit and corporate board reflects the lack of gender diversity at the Fortune 500 companies.

Serving on corporate boards often differs in significant ways from being on a non-profit board. For-profit

INTELLECTuAL PROPERTY

boards may be compensated and be closely involved in important decisions regarding disbursement of profits and financial resources, including stock equity and dividends. While serving on a non-profit board is an important way to increase a woman leader’s profile and network in the community, for-profit board service is viewed differently in the private sector and may be a tool to increase credibility in the business community.

About a quarter, 23%, would like to serve on a board but have not had the opportunity and 35% have encouraged other women to get on boards. Further, of those who serve on a board, 80% were asked to serve instead of volunteering themselves.

In light of the lack of women on for-profit boards, it may be more difficult to break into this arena but the opportunity to increase gender diversity is high.

GETTING ON BOARD

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Anne Deli, Chief Marketing Officer,American Road GroupAnne Deli has metamorphosed from Advertising Executive in New York City to Chief Marketing Officer of one of the worlds most recognized brands to a successful business entrepreneur. Along the way she was recognized early as one an elite “40 under 40,” and later as Business Woman of the Year and Most Influential Women in Orlando, the headquarters today. All the while she has raised a family; focused

her philanthropy on children in need and the arts; and maintained a balance that keeps her both happy and challenged. For the last decade, she has co-owned and run American Road Group, which she has built into the premier Harley-Davidson dealerships as well as a unique business of 17 Harley merchandise stores in major tourist destinations across the U.S. To this Anne credits the loving support of her husband and business partner and a fantastic team of people who are totally dedicated to our company and the Harley brand!

Mary Jo Eaton, Executive Managing Director, CBRE As Executive Managing Director for CBRE Florida, Mary Jo Eaton leads more than 900 professionals in seven (7) offices across the state and oversees all lines of business within the state. With over 24 years of experience in commercial real estate, Ms. Eaton is experienced in virtually every aspect of the real estate business, including brokerage, management and operations, construction

management, asset management, acquisition and disposition and contract negotiations. Prior to relocating to the Florida market in January 2011, she had oversight for CBRE’s Asset Services business in the Baltimore- Washington, D.C. region.

Ms. Eaton has been recognized by the South Florida Business Journal as one of the “Top 100 Power Leaders” (2013, 2014) and a “Heavy Hitter in Real Estate” (2012). IREM also named her one of the “Women Changing the World of Real Estate” (2013). Ms. Eaton is Executive Sponsor of CBRE’s Hispanic Networking Group and active in CBRE’s Women’s Network, which provide mentoring, professional development and personal enrichment to CBRE professionals. Ms. Eaton is a member of the South Florida Board of Advisors for The Commonwealth Institute and sits on the board of The Beacon Council, Miami-Dade’s official economic development partnership.

Judy Leibovit,Owner, Sweet EndingsStarting out from her home kitchen, Judy Leibovit, owner of Sweet Endings, did the unthinkable to many and conquered her dreams. For more than 25 years, Sweet Endings has been a mouth-watering staple to restaurants, hotels, country clubs and public establishments through food service distributors, QVC and the U.S. Military overseas. Sweet Endings is incomparable to any other nationally known dessert company

because of their innovative “nitch” desserts. It all started in 1989, when a courageous young mom, Judy Leibovit, took the risk and started what is widely known today as Sweet Endings. Being the eldest of four children, it is in Leibovit’s character to help others. Therefore, when a less fortunate family needed desserts for a Bat Mitzvah, Leibovit took charge, baked and provided the family with delicious deserts. With raves from all guests, Leibovit knew desserts were her calling.

Donna E. Shalala,President, university of MiamiAn accomplished scholar, teacher, and administrator, University of Miami President Donna E. Shalala personifies outstanding leadership and dedication to public service. Since becoming president of UM in 2001, UM has advanced into the top tier of U.S. research universities.

Shalala received her A.B. degree from Western College for Women and Ph.D. degree from the Maxwell

School of Citizenship and Public Affairs at Syracuse University. She served as president of Hunter College from 1980 to 1987 and chancellor of the University of Wisconsin-Madison from 1987 to 1993. Shalala was assistant secretary for policy development and research at the U.S. Department of Housing and Urban Development during the Carter administration. In 1993 President Bill Clinton appointed Shalala U.S. secretary of health and human services. During her eight-year tenure, she directed welfare, FDA, and Medicare reform and greatly expanded children’s health insurance coverage and immunization rates.

Shalala continues to play a prominent role to improve the quality of life in cities and health care on the national and international level. She was appointed by President George W. Bush to co-chair with Senator Bob Dole the Commission on Care for Returning Wounded Warriors, and in 2008 received the Presidential Medal of Freedom, the nation’s highest civilian award. In 2009 she was appointed chair of the Committee on the Future of Nursing at the Institute of Medicine of the National Academy of Sciences. In 2010 she received the Nelson Mandela Award for Health and Human Rights, which recognizes individuals for outstanding dedication to improving the health and life chances of disadvantaged populations in South Africa and internationally. Shalala serves as a distinguished senior fellow in the Economic Studies Program and the Engelberg Center for Health Care Reform at the Brookings Institution.

fEATuRED LEADERS

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Linda AlexanderPrivate Supporter

Amparo BaredRyder

Mary CarrollAkerman-Senterfitt

Treasurer

Diane DavisMerrill Lynch Wealth Management

President

Donna DickeyMiami Herald Media Co.

Mary Jo EatonCBRE, Inc.

Dorothy EisenbergGerson, Preston, Robinson

Sandra FinnCross Country Home Services

Sara HeraldBarry University

Laura KaplanU.S. Trust

Lisa KauffmanCelebrity Cruises

Jennifer KnightNewport Board Group, LLC

Christine KotlerBaptist Health South Florida

Aimee LeWinterPNC Bank

Naomi Nixon University of Miami

Doris NeyraWells Fargo

Edith OsmanCarlton Fields, P.A.

Linda PareskyPrivate Supporter

EC at Large

Toni RandolphPrivate Supporter

EC at Large

Sue RomanosCAREERXCHANGE

Lois SilvermanFounding Chairperson

Phyllis SwerskyThe MelTech Group

The Commonwealth Institute of South Florida

The Commonwealth Institute (TCI) is a vibrant nonprofit organization, founded to help women-led businesses become and stay successful. Our mission is to help women CEOs, Entre-preneurs and Senior Executives grow their business through peer mentoring, education, development and high-level networking. The cornerstone of TCI’s approach is peer to peer mentoring in a confidential, small group atmosphere called forums. TCI also raises money to provide scholarships for emerging women business owners and executive directors of other not-for-profits.

TCI supports members’ leadership efforts, gives them an opportunity to share in each other’s networks and

provides a path for success through collaborative business relationships. The organization is “communi-ty-based” and the programs and events are varied, motivational and unique- always focused on helping participants develop personally and professionally.

Since its inception, TCI has worked with several hundred women-led companies. TCI currently has more than 300 members whose companies have annual revenues ranging from $100,000 to more than $200 million. TCI has chapters in South Florida and Boston. The South Florida region serves Miami-Dade, Broward and Palm Beach Counties.

Our two signature events are our Leadership Luncheon and our Top 50 Women. These annual luncheon events draw 300+ women CEOs and Senior Executives. Our Top 50 Women event is where we release the list of top 50 women-led businesses and top 10 non-profits in Florida and recognize these outstanding women. We offer several levels of membership, our general membership and our forum memberships as well as development programs for emerging and high potential women managers, high-energy business seminars and member gatherings where members learn, network, share information and inspire each other.

We are now celebrating a milestone of ten years in South Florida! We wouldn’t have made it this far without the amazing women that have given their time and talents to our organization.

A special thanks to our TCI South Florida 2014 Advisory Board:

Visit our website: www.commonwealthinstitute.org

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 TOP  50  WOMEN-­‐LED  FOR-­‐PROFIT  ORGANIZATIONS  IN  FLORIDA  Rank   Name   Title   Organization   City   Industry   Number  of  

Employees  

1   Kathleen  Crampton   President,  CEO  UnitedHealthcare  Community  Plan  of  

Florida  Sunrise   Healthcare   300  

2   Mary  Jo  Eaton   Executive  Managing  Director   CBRE,  Inc.   Miami   Real  Estate   901  

3   Anne  Deli   President   American  Road  Group   Orlando   Retail   300  4   Nancy  Batchelor   Sales  Associate   EWM   Miami  Beach   Real  Estate   6  5   Robin  Ranzal  Knowles   President   Edgewater  Ranzal   Boca  Raton   Information  Technology   191  

6   Kirsten  Dolan   COO   One  Parking,  Inc.   West  Palm  Beach  

Parking  Management  and  Consultation   375  

7   Olga  Ramudo   President,  CEO   Express  Travel   Miami   Service   31  8   Lisa  Somerville   President,  CEO   Restor  Telecom,  Inc.   Leesburg   Service   159  9   Barbara  Bibas  Montero   Founder,  COO   SafetyPay   Miami  Beach   Financial   85  

10   Catherine  Colan  Muth   CEO   O.  R.  Colan  Group,  LLC   Tallahassee   Acquisition  Services  for  Public  Infrastructure   147  

11   Claudia  Londono   President  EYMAQ  /  EYMAQ  

PROJECT  MANAGEMENT  

Miami   Wholesale  and  Distribution   27  

12   Adela  Gonzalez   President   Future  Force  Personnel   Miami  Lakes   Service   1013  13   Teresa  Meares   President   DGG  Tactical  Supply   Jacksonville   Wholesale  and  Distribution   25  

14   Kim  Sweers   Managing  Partner   FastBoats  Marine  Group  

Pompano  Beach  

Marine  Sales,  Service,  Parts,  and  Storage   23  

15   Christine  Franklin   President   Cherokee  Enterprises,  Inc.   Miami  Lakes   Engineering  and  

Construction   47  

16   Sue  Romanos   President,  CEO   CAREERXCHANGE   Miami   Service   2823  

17   Rachel  A.  Sapoznik   President,  CEO   Sapoznik  Insurance   North  Miami  Beach   Consulting   57  

18   Lorraine  Celestino  Wilde   CEO   GO  Airport  Shuttle  &  Executive  Car  Service  

Fort  Lauderdale   Service   61  

19   Michele  Sutton   President   Sutton  Ferneries,  Inc.   Miami   Manufacturing   365  

20   Angela  Petrakis   President   Diversified  Window  Solutions,  Inc.   Longwood   Engineering  and  

Construction   27  

21   Pernille  Ostberg   President,  CEO   Matrix  Home  Care,  LLC   West  Palm  Beach   Healthcare   671  

22   Ginger  Martin   President,  CEO   American  National  Bank   Oakland  Park   Financial   35  

23   Kay  Stephenson   President,  CEO   Datamaxx  Applied  Technologies,  Inc.   Tallahassee   Information  Technology   69  

24   Celeste  Notardonato,  CPA  MBA   President,  CFO   The  Integration  Factory,  

Inc.   Rockledge   Engineering  and  Construction   14  

25   Laura  Masella   President   New  York  International  Bread  Co.   Orlando   Manufacturing   92  

26   April  Salter   President   Salter>Mitchell   Tallahassee   Advertising  /  Marketing   30  

27   JoAnn  P.  Forance   President   J  P  and  Concepts  Co.   Fort  Myers   Engineering  and  Construction   33  

28   Sandra  Foland   Owner,  CEO  The  Baron  Group,  Inc.  

dba  Baron  Sign  Manufacturing  

Riviera  Beach   Signage   45  

29   Linda  Watson   Owner,  President   Rainmaker,  Inc.   Fort  Lauderdale   Food  and  Beverage   4  

30   Ann  Sabbag   Founder,  CEO   Health  Designs   Ponte  Vedra  Beach   Workplace  Wellness   116  

31   Madelaine  Lock   President   SmartWatch  Security  &  Sound,  LLC   Mount  Dora   Security  Systems  Integrator   30  

32   Celine  de  la  Sierra   President   Sierra  Commercial  Construction,  Inc.   Hialeah   Engineering  and  

Construction   10  

33   Bonnie  Crabtree   Managing    Director   Korn  Ferry   Miami   Consulting   17  

TOP 50 WOMEN-LED fOR-PROfIT ORGANIzATIONS IN fLORIDA

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Rank   Name   Title   Organization   City   Industry   Number  of  Employees  

34   Lisa  Davis   CEO   Analytics  Partners   Jacksonville   Information  Technology   29  

35   Jennifer  Cramer   President   The  Spice  Lab   Pompano  Beach   Wholesale  and  Distribution   25  

36   Miranda  Monahan   CEO   M-­‐PowerTech,  LLC   Bradenton   Information  Technology   6  37   Susana  Robledo   Founder,  CEO   CUBE  CARE   Miami  Lakes   Manufacturing   28  

38   Meg  Green   Founder,  CEO   Meg  Green  &  Associates   Miami   Financial   11  

39   Tanya  Meyer   President   ACE  Staffing  Unlimited,  Inc.   Mount  Dora   Temporary  Employment  

Agency   1006  

40   Leslie  Baumann,  MD   CEO   Baumann  Cosmetic  &  Research  Institute   Miami   Healthcare   27  

41   Lane  Hickey-­‐Wiggins   CEO   Douglass  Screen  Printers   Lakeland   Manufacturing   28  

42   Christina  Hite   President   Dix.Hite  +  Partners,  Inc.   Longwood   Engineering  and  Construction   21  

43   Sally  Hayes   President   Federal  Eastern  International,  Inc.  

Saint  Petersburg   Wholesale  and  Distribution   8  

44   Betsy  McGee   President   Aluminum  Distributing,  Inc.  dba  ADI  Metal  

Fort  Lauderdale   Wholesale  and  Distribution   8  

45   Judith  Cuppy   Owner,  President   Senior  Home  Companions,  Inc.   Sarasota   Healthcare   905  

46   Annie  Mecias   President   JA  &  M  Developing  Corp.  

Pembroke  Pines   Construction   60  

47   Judy  Leibovit   President   Sweet  Endings   West  Palm  Beach   Manufacturing   24  

48   Deborah  Fuddy   President   MediaSource  Worldwide   Tampa   Advertising  /  Marketing   5  

49   Debbie  Margolis  Horwitz  President,  Executive  Producer  

Kreative  Kontent  Co   Fort  Lauderdale  

Production  and  Content  Creation   4  

50   Ann  Duncan   Founder,  President   Vertical  Integration,  Inc.   Tampa   Real  Estate   16  

     TOP  10  WOMEN-­‐LED  NOT-­‐FOR-­‐PROFIT  ORGANIZATIONS  IN  FLORIDA  Rank   Name   Title   Organization   City   Industry   Number  of  

Employees  1   Donna  E.  Shalala   President   University  of  Miami   Coral  Gables   Education   13710  

2   Dr.  Barbara  Weinstein   President,  CEO   Family  Central,  Inc.   North  Lauderdale   Not-­‐for-­‐profit   410  

3   Sister  Linda  Bevilacqua   President   Barry  University   Miami   Education   1792  4   Gillian  Thomas   President,  CEO   Museum  of  Science,  Inc.   Miami   Not-­‐for-­‐profit   77  5   Kristi  Mollis   President,  CEO   Everglades  University   Boca  Raton   Education   250  

6   Kim  L.  Cavendish   President,  CEO   Museum  of  Discovery  and  Science  

Fort  Lauderdale   Not-­‐for-­‐profit   120  

7   Deborah  Spiegelman   CEO   Miami  Children's  Museum   Miami   Not-­‐for-­‐profit   130  

8   Tina  Philips   President,  CEO   Palm  Beach  Habilitation  Center   Lake  Worth   Not-­‐for-­‐profit   122  

9   Ellyn  Okrent   CEO   Florence  Fuller  Child  Development  Centers   Boca  Raton   Not-­‐for-­‐profit   110  

10   Eileen  Maloney-­‐Simon   CEO   YWCA  of  Greater  Miami-­‐Dade,  Inc.   Miami   Not-­‐for-­‐profit   180  

         

TOP 10 WOMEN-LED NOT-fOR-PROfIT ORGANIzATIONS IN fLORIDA

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Rank   Name   Title   Organization   City   Industry   Number  of  Employees  

34   Lisa  Davis   CEO   Analytics  Partners   Jacksonville   Information  Technology   29  

35   Jennifer  Cramer   President   The  Spice  Lab   Pompano  Beach   Wholesale  and  Distribution   25  

36   Miranda  Monahan   CEO   M-­‐PowerTech,  LLC   Bradenton   Information  Technology   6  37   Susana  Robledo   Founder,  CEO   CUBE  CARE   Miami  Lakes   Manufacturing   28  

38   Meg  Green   Founder,  CEO   Meg  Green  &  Associates   Miami   Financial   11  

39   Tanya  Meyer   President   ACE  Staffing  Unlimited,  Inc.   Mount  Dora   Temporary  Employment  

Agency   1006  

40   Leslie  Baumann,  MD   CEO   Baumann  Cosmetic  &  Research  Institute   Miami   Healthcare   27  

41   Lane  Hickey-­‐Wiggins   CEO   Douglass  Screen  Printers   Lakeland   Manufacturing   28  

42   Christina  Hite   President   Dix.Hite  +  Partners,  Inc.   Longwood   Engineering  and  Construction   21  

43   Sally  Hayes   President   Federal  Eastern  International,  Inc.  

Saint  Petersburg   Wholesale  and  Distribution   8  

44   Betsy  McGee   President   Aluminum  Distributing,  Inc.  dba  ADI  Metal  

Fort  Lauderdale   Wholesale  and  Distribution   8  

45   Judith  Cuppy   Owner,  President   Senior  Home  Companions,  Inc.   Sarasota   Healthcare   905  

46   Annie  Mecias   President   JA  &  M  Developing  Corp.  

Pembroke  Pines   Construction   60  

47   Judy  Leibovit   President   Sweet  Endings   West  Palm  Beach   Manufacturing   24  

48   Deborah  Fuddy   President   MediaSource  Worldwide   Tampa   Advertising  /  Marketing   5  

49   Debbie  Margolis  Horwitz  President,  Executive  Producer  

Kreative  Kontent  Co   Fort  Lauderdale  

Production  and  Content  Creation   4  

50   Ann  Duncan   Founder,  President   Vertical  Integration,  Inc.   Tampa   Real  Estate   16  

     TOP  10  WOMEN-­‐LED  NOT-­‐FOR-­‐PROFIT  ORGANIZATIONS  IN  FLORIDA  Rank   Name   Title   Organization   City   Industry   Number  of  

Employees  1   Donna  E.  Shalala   President   University  of  Miami   Coral  Gables   Education   13710  

2   Dr.  Barbara  Weinstein   President,  CEO   Family  Central,  Inc.   North  Lauderdale   Not-­‐for-­‐profit   410  

3   Sister  Linda  Bevilacqua   President   Barry  University   Miami   Education   1792  4   Gillian  Thomas   President,  CEO   Museum  of  Science,  Inc.   Miami   Not-­‐for-­‐profit   77  5   Kristi  Mollis   President,  CEO   Everglades  University   Boca  Raton   Education   250  

6   Kim  L.  Cavendish   President,  CEO   Museum  of  Discovery  and  Science  

Fort  Lauderdale   Not-­‐for-­‐profit   120  

7   Deborah  Spiegelman   CEO   Miami  Children's  Museum   Miami   Not-­‐for-­‐profit   130  

8   Tina  Philips   President,  CEO   Palm  Beach  Habilitation  Center   Lake  Worth   Not-­‐for-­‐profit   122  

9   Ellyn  Okrent   CEO   Florence  Fuller  Child  Development  Centers   Boca  Raton   Not-­‐for-­‐profit   110  

10   Eileen  Maloney-­‐Simon   CEO   YWCA  of  Greater  Miami-­‐Dade,  Inc.   Miami   Not-­‐for-­‐profit   180  

         

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CBRE FLORIDA

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BOCA/PALM BEACH561.394.2100

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FT. LAUDERDALE 954.462.5655

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JACKSONVILLE 904.634.1200

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MIAMI 305.374.1000

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ORLANDO 407.404.5000

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TAMPA 813.229.3111

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BOCA/PALM BEACH561.394.2100

www.cbre.com/palmbeachcounty

FT. LAUDERDALE 954.462.5655

www.cbre.com/ftlauderdale

JACKSONVILLE 904.634.1200

www.cbre.com/jacksonville

MIAMI 305.374.1000

www.cbre.com/miamidt

ORLANDO 407.404.5000

www.cbre.com/orlando

TAMPA 813.229.3111

www.cbre.com/tampa

TALLAHASSEE 904.630.6344

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